The author | Mizuki Gong
Editor| Liu Wei
Mercedes-Benz just finished the new car, BMW can not sit still: the new BMW i7, this is not coming?
But seeing the first side of the real car, the car Jun only wants to say that the flash blind my 24K titanium alloy dog eyes: big nostrils that will glow, have you ever seen it?
Okay, back to the point. Speaking of bmw seven series, in fact, as early as the era of fuel vehicles, it is BMW's top beam column model;
▲ Old BMW 7 Series
In today's era of pure electricity, BMW will re-polish its new design language and various black technologies to launch this executive-level pure electric sedan - BMW i7
Not only that, but the new BMW VII Series is the only luxury large car in its class that offers an internal combustion engine, plug-in hybrid and pure electric.
Next, let's take a look at this cross-era pure electric BMW, what exciting new configurations there are.
In terms of appearance, the first thing that catches the eye is the new double kidney network design with LED light strips. This time, the central net will not only emit light, but also has the active air intake function, which can close the grille and reduce the wind resistance when cruising at high speed.
The split headlight design is consistent with the modified X7 style released two days ago, and the blessing of 8 Swarovski crystals also makes the upper daytime running lights look more glittering and forced.
Although there is a phenomenon that is difficult to reconcile with this featured design, whether you like it or not, you can't help but admit that the i7 wave of luxury is indeed created.
In terms of size, the length, width and height of the new Seven Series are 5391/1950/1578mm, and the wheelbase has reached 3215mm, which is a full circle larger than the previous generation of the Seventh Series.
From the side, the new i7 "Laurie Labor". The upward front of the car, the smooth body contour, taking into account the sporty and atmospheric body posture, quite a bit of Rolls-Royce flavor.
The headlights at the rear are more layered. The matrix pattern at the back of the side also raises the temperament of the whole car by a few points.
The important changes in the exterior are also these, and the most shocking part is the new interior design inside the car.
In terms of interior, the new generation of BMW i7 uses a wrap-around interactive light strip that runs through the entire front row of gauges and doors.
Of course, this light strip is not only good-looking, but also supports touch operation, and also carefully hides the air conditioner air outlet.
In addition, in the central control design, as with the previous i3 and i4, they are all one-piece floating curved screens, and are equipped with the latest BMW iDrive 8.0 car machine system, while supporting carplay.
At the same time, the new BMW Personal Assistant will be smarter, supporting front and rear wake-ups, and adding more than two dozen new functions, including opening and closing doors and activating designated seats.
The above is not the main focus of this interior, the real executive-level high-end sedan, the most caring is still the experience of the rear passengers.
The all-new 7 Series features a 31-inch suspension screen with a resolution of up to 8K and cleverly integrated into the canopy to play entertainment content in a 32:9 format.
Through the touch screen on the door panel, you can do everything you want, including controlling the suspended giant screen, as well as switching theater modes with one button, opening and closing the sun blinds, and adjusting the air conditioning.
Coupled with the 40-speaker "Borgavewer" surround sound system in 1965 kilowatts, the rear passengers experienced the treatment of "first class on land".
At the same time, in the seat material, BMW provides a combination of leather + cashmere for the first time, and the rear row supports a maximum adjustment angle of 42.5 degrees, and is equipped with a liftable integrated leg rest and massage function as standard, which fully takes care of the VIP feeling of the rear row.
In terms of power, the BMW i7 is equipped with the fifth-generation BMW eDrive system, which has a cruising range of more than 600 kilometers.
The front and rear dual motors have a maximum power of 400 kW (544 hp), accelerate from zero to 100 km/h in just 4.7 seconds, and consume as little energy as 18.4 kWh per 100 km/ h.
In addition, the new pure electric BMW i7 provides L2 level advanced driver assistance functions and can support L3 level automatic driving functions in the future.
Looking at it as a whole, a question popped up in the mind of che jun: is there an opponent for such a luxurious new BMW?
Everyone has their own lifelong opponents, Qiao Feng and Murong Fu in the Eight Parts of tianlong, Master Kang and Unification in instant noodles, are all well-known sworn enemies.
Cars at every level in the car circle will have such a lifelong enemy, but the most enjoyable is the mercedes-Benz S-Class and BMW 7 Series luxury brand D-class car kingship battle.
Now in the era of electric vehicles, the battle between the S-Class and the 7 Series continues, but it has become the Mercedes-Benz EQS vs BMW i7.
From a structural point of view, BMW's sincerity is indeed slightly inferior. Because EQS is after all born from Mercedes-Benz's latest pure electric platform, from the battery not only and the shape are provided with a new change. The BMW i7 was still modified through the CLAR platform, which is different from the development method of Mercedes-Benz.
▲ Mercedes-Benz EQS
Without a pure electric platform, the most intuitive disadvantage is that the battery life cannot keep up. At present, the official claim is that the endurance of the BMW i7 will exceed 600 kilometers, while the endurance of the Mercedes-Benz EQS has reached 770 kilometers.
But about who will sell better in the market, the car jun is more optimistic about the BMW i7. Because according to the previous BMW pure electricity pricing strategy, BMW's iX3 is the same research and development method as i7, and the guidance price is only 399,900 yuan, which is the same price as the fuel version of the X3.
▲ BMW iX3
So if the price of the BMW i7 and the current BMW 7 Series are aligned (starting at 828,000), the price of the BMW i7 will most likely be lower than the Mercedes-Benz EQS.
In addition, in the rear experience, BMW's handling is also better than Mercedes-Benz, and the i7 is more like an executive-class sedan than the EQS.
According to official estimates, in 2022, the BMW Group will mass-produce and trial-produce 15 pure electric vehicle models, covering about 90% of the luxury car segment.
▲ Chairman of the BMW Group - Chiptzer
By the end of 2025, the BMW Group expects to deliver a total of 2 million pure electric vehicles worldwide, with one in every four new vehicles sold in China.
Overall, the debut of the new BMW i7 is stunning enough. Whether it is the new headlight design, the design of the Chinese net, or the new changes to the interior, it brings a new luxurious feeling to all friends
According to the current design style, BMW, which occupies a dominant position in the field of fuel vehicles, is indeed in place in the track of luxury pure electricity;
However, whether consumers can buy it or not, it still needs to be gradually tested by the future market.