Recently, SAIC Zhiji L7 was officially listed, and the new car was priced at 368,880-408,800 yuan. Now the new energy vehicle brands of independent brands are breaking through upwards, and the price of three or four hundred thousand at every turn may be the new forces of car-making such as Weilai and Tesla. But red eyes, whether you can succeed or not is really another matter.
Zhiji L7 also locked its competitors in the BBA, but the car store believes that people who buy BBA or have BBA may not even look at Zhiji L7. Because what do people who buy BBA or have BBA care about? There is no doubt that it is the added value of the brand, and to put it bluntly, it is face. BBA users care most about the most is the lack of wisdom, you say why should people buy it?
The configuration of those piles or the flashy propaganda makes no sense. Then some people may raise the bar and say that Weilai and Tesla can make BBA users pay for it, so why can't zhiji? Let's put it this way, some things are decided when they are born, Weilai and Tesla were born high-end, and Zhiji has SAIC to do endorsements, which is actually not an advantage but a disadvantage.
People who buy Weilai, Tesla, and Gaohe treat the car as a toy, that is, a rich person's toy, and the rich pay attention to things to gather people in groups, and obviously Zhiji is unlikely to be integrated at all because there is no additional face value.
How much do you think Zhiji L July sales can reach?