I think the essence of a good car publicity is to grasp the pain points of users! For example, the ideal ONE positioned itself as a special car for daddy, and this positioning is very accurate. There are so many plug-in hybrids in the Chinese market, but the best selling one is still the ideal ONE. Because it has a lot of space, low fuel consumption, and a screen in front of the co-pilot, it is convenient to take care of the children.
Another example is Euler's good cat, which is mainly to make the car that understands girls the most, and in terms of appearance, including design and configuration, it is inclined to female users. It also received great praise. Therefore, these products that directly hit the user's pain points and allow users to directly feel the product power are the most effective publicity.
But recently, a publicity of Starway, I think, is an ineffective spread.
[1] What about the Starway S Elk test world first?
The reason is that Xingtu Automobile has once again become a hot topic with the help of the elk test. A 2.0T engine equipped with the Xingtu Lingyun S successfully ran a 100km/h elk test score, surpassing the Million-class performance car such as the McLaren 675LT, Audi R8V10, Mercedes-Benz AMG GT S, and refreshed the global mass production car Elk test score.
The elk test is carried out in accordance with the CCP standard, which is used to test the shortest time from point A to point B, during which it can be accelerated and decelerated, so the reference value represented by the maximum speed is not large. In addition, the performance of the elk test can also be improved by adjusting the ESP calibration of the vehicle.
In addition, even if the Starway S Elk tests the world's first place, what can it do? Is it better than McLaren, Audi R8, Mercedes-Benz AMG? Will McLaren, Audi, Mercedes-Benz users choose to buy Starway S because of elk test results? Obviously not.
[2] As a user, the elk test is meaningless, because "let the speed not give way"!
The name of the elk test comes from the elk, an animal found in Scandinavia in northern Europe and much of North America. They often jump out of sight in front of vehicles and collide with high-speed vehicles, causing serious traffic accidents. What is tested in the Elk Test is the vehicle's ability to avoid obstacles.
But in the actual use process, traffic situations such as elk testing, we encounter too little, and even the entire cycle of use of the car, we may not be able to encounter. Even if encountered, then choosing to crash into it may have a better effect than choosing to avoid it. If it is a direct collision, if the person being hit violates the rules, then you are not the main responsibility. If you choose to avoid and bump into someone else, then you will bear the main responsibility for the accident. So elk testing is rarely experienced by Chinese users, and if it's not your responsibility, it's more reasonable to give way.
【3】If you want to control a good car, why buy an SUV?
Since the birth of the car, handling and comfort have been contradictory, and if a car has good handling, then its comfort must be very poor.
For example, a Rolls-Royce is definitely a very comfortable car, but his elk test score is absolutely very poor. So that's why the elk's high-scoring models are generally sporty sports cars, with few SUVs.
If users want to buy a car with good handling, they will definitely prefer a sports car. So since users want to buy SUVs, they must be buying from the perspective of large space and versatility.
Therefore, The Starway S is the world's first elk test, and it is particularly unreasonable as a promotional point for the product. Therefore, I think that Xingtu Lingyun S should also promote the product from the perspective of the actual needs of users.