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One Sentence Review of March Luxury Cars: Why did Cadillac crash in March?!

One Sentence Review of March Luxury Cars: Why did Cadillac crash in March?!

Author 丨Wei Jinqiao

Responsible editor 丨 Cao Jiadong

Edit 丨 Chic

Market overview: As we all know, since March, Shanghai has gradually become one of the cities with the most serious epidemic in China, and the prevention and control measures have been escalating with the development of the epidemic, which has made many Shanghai car companies such as SAIC Volkswagen, SAIC-GM, SAIC Passenger Car and Tesla have briefly stopped production during the closed period. In order to reduce the impact, some car companies and parts factories have chosen to adopt "closed-loop production".

Despite this, due to the difficulties of procurement and transportation of parts and components during the epidemic, coupled with insufficient manpower, the production capacity has been reduced, among which Cadillac's losses have been quite tragic.

According to the federation's wholesale sales, Cadillac sold only 9,507 vehicles in March, the first time since April 2020 that it fell below 10,000 units, a decline of 57.7%. At the same time, Buick and Chevrolet, which are also owned by SAIC-GM, fell only 31.2% and 7.0% respectively.

It is reported that Cadillac's Pudong Jinqiao factory in March was not greatly affected, basically stabilized production, even if the capacity reduction should not be so hugely different from Buick and Chevrolet, such abnormal performance is really puzzling. And this also makes people think that March is still like this, so in April, when the epidemic in Shanghai was more serious, cadillac was completely hopeless?

One Sentence Review of March Luxury Cars: Why did Cadillac crash in March?!
One Sentence Review of March Luxury Cars: Why did Cadillac crash in March?!

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