Everyday Finance exclusive, quick attention
Selling cars, Yu Chengdong fought!
On April 18, Yu Chengdong, CEO of Huawei's Intelligent Vehicle Solution Division, introduced that in March, Xiaokang Xilis Q&Ceris M5 delivered more than 3,000 vehicles.
Yu Chengdong said frankly that in the absence of cores in the world, it is difficult for Huawei to achieve the sales target of 300,000 vehicles this year. It is a miracle to be able to sell 100,000 to 200,000 vehicles in the first year, but Huawei wants to help partners become the world's first.
According to China Securities Taurus data, on April 18, the stock price of Xiaokang shares rose to a limit, with a total market value of 60 billion yuan.
Source: CSI Taurus APP
To help partners to be the first in the world
On April 18, the car review "Wu Pei Channel" released a video of a conversation with Yu Chengdong, CEO of Huawei's consumer business and CEO of the Intelligent Vehicle Solutions Division. In the video, Yu Chengdong drives the well-off Cyris AITO to ask the M5 to get off the track for the first time, wear a racing suit for the first time, and be a car critic for the first time.
According to Yu Chengdong, this year is his 30th year of working at Huawei, and he has personally experienced the process of Huawei's growth from a small company in the past 30 years.
Last year, Yu Chengdong suffered from the "no license to play" situation, Huawei's consumer business achieved revenue of 243.4 billion yuan, down half year-on-year, he began to switch from selling Huawei mobile phones to helping partners sell cars.
According to Yu Chengdong, Huawei selected car manufacturers that are willing to cooperate with Huawei in depth. After Huawei and the Xiaokang Xilis team quickly changed the model (model), they launched the Q&I M5 in one year of operation, fully using Huawei's smart cockpit.
Yu Chengdong said frankly: "We have just entered the automotive field, I believe that in pursuit, we will be able to work closely with us to help the car factory that works closely with us become the first in China, and we will become the first in the world in the future." ”
Source: Video screenshot
Yu Chengdong said bluntly: "The requirements I put forward to the team are often relatively high, and the team's various projects must be the first in the world in this field." At first glance, our level may not even be the first in China, but everyone continues to do it, and soon we have achieved China's first and the world's first in this field. ”
For the outside world to call him "Yu Dazui", Yu Chengdong bluntly said that he was not angry. "I used to feel a bit bragging, but the cows I used to blow were basically realized, and many times they were not completed on time, but exceeded in advance."
"The second highest peak in the world people can't remember, but the first peak Everest, people remember. So in every area, my requirements are to be first. Yu Chengdong said: "To do anything well, we must pay a hundred times and a thousand times the effort, and our team works hard to help partners succeed." There must always be dreams to pursue, and if there is no dream to pursue, it is impossible to lead everyone to do excellent things and great things. ”
The first Hongmeng automobile delivered more than 3,000 units in March
Regarding Huawei's goal of selling 300,000 vehicles this year, Yu Chengdong admitted that he had just entered the field of automobiles, was not familiar with it, did not know the supply situation of the industry, and did not know the lack of cores in the entire industry to such a serious extent. In the absence of cores in the world, it is difficult to achieve the goal this year. "A chip is 10 yuan to 20 yuan, and it is fried to 2500 yuan a piece." One car with 9, too expensive. I can't accept this high price of speculation. ”
Yu Chengdong said that in March, the M5 began to be shipped, delivering more than 3,000 vehicles. "If you reach more than 5,000 vehicles in April, go all the way up the hill. If you can sell 100,000 to 200,000 vehicles in the first year, it is already a miracle. ”
According to the data of the Association, the first Hongmeng intelligent cockpit car, the Xiaokang Xilis Qingjie M5, sold 3,045 units in March, ranking 12th in the sales list of new energy SUVs in March.
Source: Multiplying Association Official Micro
According to Xiaokang shares data, the output of Xilis new energy vehicles in March was 3465 units, and the sales volume was 3160 units. It is reported that Xilis currently has two new energy vehicles, SF5 and M5.
Yu Chengdong said: "We would rather give up profits than ensure customer experience. When I started to take over Huawei's consumer business, it was also a loss-making business, and I borrowed money from the company to issue year-end bonuses to employees, but I made the product well, and the profit level went up. ”
Editor: Wang Yin