In the field of new energy vehicles, it has gradually become a track for independent brands to overtake. According to the sales data of the Association, the retail sales volume of the passenger car market reached 1.579 million units in March this year, of which 445,000 new energy vehicles were retailed, accounting for 28.2%, an increase of 17.6 percentage points compared with 10.6% in the same period last year.
But this is only the average, in fact, the penetration rate of new energy vehicles of independent brands in March reached 46%, and the penetration rate of new energy vehicles of luxury vehicles also reached 32%, while the penetration rate of new energy of mainstream joint venture brands was only 4.3%. Independent brands have become the biggest winners in the field of new energy vehicles.
For joint venture brands, switching tracks is a very painful thing, after all, the low penetration rate of new energy vehicles means that pure fuel vehicles are still the sales ace of joint venture brands, and changing tracks will definitely damage existing interests. But new energy vehicles have become a major trend, if you wait until later to exert force, it may be too late.
Therefore, even if the sales of new energy vehicles of joint venture brands are not high, they will continue to introduce or create new energy models that can have certain competitiveness. As far as several mainstream joint venture brands are concerned, Volkswagen launched the ID. series, Honda independently created the e:N brand, the first model of the Toyota bZ series has also been unveiled, and Nissan, which has earlier laid out new energy vehicles in China, has brought this Ariya.
Recently, the figure of Nissan Aria appeared on the website of the Ministry of Industry and Information Technology, and Nissan declared a total of 4 models, including single-motor versions and dual-motor versions. Now that the declaration information is available, the appearance and listing of this car is not far from us, and it is expected that we will officially see Ariya this year.
So, what does this Ariya look like?
【Ariya Concept Car】
Nissan Ariya is largely based on the Ariya Concept unveiled at the 2019 Tokyo Motor Show and is the first product to represent Nissan's new electrification brand.
The domestically produced Nissan Ariya maintains the design of the overseas model in terms of appearance. Overseas, Ariya is the first model to adopt the new Nissan logo, although the overall design is still the Nissan + Nissan logo, but after the use of flat design, the logo as a whole is more concise, and it is also in line with the style of the existing mainstream new energy vehicles. According to the official explanation, the new logo has the significance of inheriting the past and the future, inheriting the history of the Japanese product brand and focusing on the future.
When traditional car companies create new energy vehicles, the combination of traditional family design elements and new energy vehicles is often the most difficult to coordinate, if the whole design is in accordance with the traditional ideas, then the new energy vehicles created are quite a bit of "four unlike" meaning.
【Detailed drawing of overseas models】
Nissan successfully integrated the family design into the front of the car without disturbing the beauty of the front, in addition to the shape of the black trim panels on the front, Nissan also embedded two light strips composed of four sets of LEDs on the front face. When the vehicle is started, the illuminated light bar further simulates Nissan's iconic V-motion design. In addition, Nissan has placed sensors for ProPILOT driver assistance and smart key detection in the front bumper.
【Overseas Model Pictures】
The style embodied on the side of the Ariya is significantly different from the existing Nissan SUV. The lower and smooth roof line combined with the upward waistline creates a sportier atmosphere and also helps to reduce the wind resistance of the body. The soft body curves and sheet metal are also more advanced in styling, but unfortunately Ariya does not use a hidden door handle design, and the sense of unity is slightly weaker.
According to the declaration information, the Ariya body length, width and height are 4603/1900/1654mm, and the wheelbase is 2775mm, which is closer to the Volkswagen ID.4 size. In addition, Aria is equipped with two tire sizes, 235/55 R19 and 255/45 R20, which is in line with overseas models. At the same time, the wheel shape is also a common closed shape of new energy vehicles, which can play a certain role in reducing wind resistance.
In order to be able to smoothly transition the roof and side lines to the rear, Nissan also worked the rear design of the Ariya. The curvature on both sides of the rear windshield is greater than that of today's Nissan SUVs, and although the cost will be increased, the corresponding visual effects will be better. The transition of the side waist line to the rear of the car also designs a circle of rounded bumps to make the transition from side to tail more harmonious.
【Official map of overseas models】
The declaration drawing of this declaration does not have an interior picture, but in Nissan's custom, the domestic Ariya will continue to maintain the foreign version of the interior design. To put it simply, Ariya's interior is the same as the appearance, it is still a relatively simple style, the dual screen undertakes the vehicle information display, vehicle settings, entertainment and other functions, but Ariaa is not like the new forces now almost all the functional settings are integrated in the screen, Nissan retains the air conditioning control area below the central control screen, but the difference is that the touch button is used instead of the physical button, and there will be a touch reminder when used to simulate the feeling of the physical button.
【Official map of overseas models】
The pure electric platform brings Aria not only a change in the proportion of the vehicle, but also a change in the position of some functional components. For the new car developed by the pure electric platform, the full flat floor can be said to be the minimum requirement, and Nissan is further on this basis. By eliminating the need for the engine in front of the front of the car, Nissan moved more parts forward, including blowers, which were often placed in the front of the attached front. In this way, Ariya has more spacious front legroom, and also improves the rear legroom in disguise, so that the vehicle space has reached a cross-level performance.
【Official map of overseas models】
If the position of the central armrest of the domestic version is exactly the same as that of the overseas version, then in addition to the integration of electrification equipment such as electronic shift mechanisms and wireless charging modules, Ariya's central armrests also support front and rear movement and position memory, which can be linked with seat memory.
In terms of power, Ariya has a total of two kinds of power, of which the single-motor version is equipped with Nissan's own AM67 electric motor, with a maximum power of 178kW, and the acceleration time of 100 kilometers per 100 kilometers for models with the same power level overseas is 7.6 seconds.
The dual-motor version is four-wheel drive, both front and rear are Nissan's own 160kW motors, the total power is higher than the overseas dual-motor version, and it is expected to have a 5-second 100-kilometer acceleration performance.
【Performance parameters under overseas models】
For reference, the fastest acceleration time of overseas dual-motor models is 5.1 seconds per 100 kilometers.
【Official map of overseas models】
In terms of four-wheel drive system tuning, Nissan applied the experience gained from the GT-R's torque distribution system to improve the handling and stability of the vehicle through high-precision torque control, and improve the comfort performance of passengers.
At this point in time in 2022, Nissan's move is really late. BYD became the first traditional car company to discontinue the production of fuel vehicles, and achieved the achievement of selling 100,000 vehicles per month. The monthly sales of brands such as E-An, Xiaopeng, Ideal and Nezha also exceeded 10,000 vehicles. In contrast, Nissan's sales of new energy vehicles are extremely low.
But the opportunity is not absent, it can be expected that in the future, more and more consumers will invest in the environmental protection of new energy vehicles, and these consumers are potential customers of Nissan. Perhaps when the time comes to sell new energy vehicles, we can see Nissan competing for the top 10 or even the top 5.