Mention nissan ARIYA, it can really be said that Chinese consumers are most familiar with the "stranger", according to the timeline, Nissan ARIYA as early as the 2020 Beijing Auto Show has completed its domestic debut, the plan at that time was to be listed in the second half of 2021, but later, Nissan ARIYA was once no news... However, on April 27, Dongfeng Nissan ARIA raid officially announced the opening of blind booking, and this pure electric SUV that refers to the high-end market returned to everyone's attention.
How important is ARIYA? It will usher in a new era of Dongfeng Nissan electric vehicles, which were born in the renault-Nissan-Mitsubishi Alliance's new electric vehicle platform CMF-EV, which is a product that faces the future and indicates the development direction of Nissan's pure electric vehicles.
The content of this blind booking is very simple, Dongfeng Nissan official announcement users pay 88 yuan blind subscription intention money, you can enjoy the exclusive gift box, the first batch of product experience officer co-creation rights and so on. In addition to this, the official revealed that ARIYA will have 7 appearance color schemes to choose from.
From the design point of view, ARIYA adopts a new "eternal Japanese futurism" design language, the front face adopts a closed net design, and in the middle is a huge V-shaped design, in detail, the Nissan logo on the ARIYA network can be customized and illuminated.
On the side of the body, the waistline is slightly raised, with a charging interface at the front fenders, and the window bezels are treated in black to create a visual effect of the suspended roof. In terms of size, ARIYA has a length, width and height of 4603/1900/1654 mm, a wheelbase of 2775 mm, and the three-dimensional data is quite close to that of X-Jun, but thanks to the electric vehicle architecture platform, ARIYA has a wheelbase of 69 mm more than X-Jun.
The narrow upper and lower width of the rear shape creates a full visual effect, the roof hollow spoiler and the blackened rear bumper at the bottom make the new car look particularly spirited, in addition to the ARIYA equipped with the popular through-style taillights.
Like many nissan fuel vehicles, ARIYA still maintains a homely, comfortable style, the entire interior is black as the main color, gold decoration is supplemented by embellishments, the double 12.3-inch screen replaces the physical key, the double spoke steering wheel shape is unique, the air conditioning outlet is also designed to be hidden, this set of interior style, whether it is styling or functional, reflects Nissan's thinking with the times.
In terms of performance, ARIYA will provide two versions of power, the entry-level version is equipped with a single motor and adopts a front-drive design, the maximum power is 160 kilowatts, and the high-end version will provide front and rear dual motors e-4Force all-wheel drive technology, and the maximum cruising range of ARIYA is 610 kilometers.
In terms of product strength, whether it is design or intelligent level, Nissan ARIYA meets the needs of current consumers, and we can also see nissan's attempts in the face of the general trend of electrification from the new car, but the inseparable words around ARIYA are "late", why do you say so?
As we all know, the attitude of Japanese car companies to electric vehicles has always been relatively uncaring, compared with domestic car companies, European and American car companies, the speed and determination of electrification transformation is not very sufficient, and at the same time, Japanese car companies, whether it is "Shuangtian" or Nissan, are very competitive in the technical route, in the face of the rapid growth of electric vehicles, they are more of an attitude problem than a strength problem.
Different from the "Shuangtian", Nissan is not a small white on the road to electrification, Tesla has just seen the embryonic stage, the global electric vehicle market sales crown is Nissan household pure electric car LEAF (Leaf), since its listing in 2010, LEAF's cumulative output has exceeded 500,000 units, from this point of view, Nissan in the field of electrification, whether it is technology or experience accumulation is actually the strongest of the Japanese three.
However, for the planning and deployment of smart electric vehicles, Nissan is more unhurried. ARIYA based on the new electrification platform was first unveiled at the 2019 Tokyo International Auto Show on the concept car version, but until now, ARIYA has been officially announced by Dongfeng Nissan, such a new car spread rhythm is really too "Buddhist", for example, ariya debuted at the domestic auto show, Tesla Model Y has not yet been domestic, but now? Model Y has been in the domestic electric SUV market for a year, and ARIYA has not yet entered the market.
Interestingly, just this week, Dongfeng Honda e:NS1 was officially listed, FAW Toyota Beyond Zero bZ4X also opened pre-sale, two products representing the latest scientific and technological achievements of various companies to inject new vitality into the electric vehicle market. Compared to the Honda e:NS1 and Toyota bZ4X, nissan ARIA level is higher, so everyone's speculation about its price is generally that it will start at around 250,000.
For ARIYA, how will Dongfeng Nissan change its thinking to market this model? In the face of the Volkswagen ID. family, Ford MUSIC Mach-E, Tesla Model Y and other competitors, ARIYA needs to expand from scratch, which is not only to let consumers build a good feeling for products, but also including marketing channel construction, charging facility layout, etc. Dongfeng Nissan needs to give a complete plan.
On the other hand, ARIYA also needs to face the star products of independent companies such as BYD, GAC Aeon, Xiaopeng and so on, although the joint venture identity of Dongfeng Nissan will fill in a lot of ARIA, but on the electrification battlefield, ARIYA and Dongfeng Nissan are the "latecomers".
ARIYA is full of thorns in the road ahead of internal and external attacks, there are too many problems that need Dongfeng Nissan to give you answers, there are too many challenges waiting for ARIYA in front, for such a product with an important strategic position, we hope to see it in China can help Dongfeng Nissan to successfully gain a foothold in the field of electric vehicles.