Friends who pay attention to auto news know that BYD Auto just announced a blockbuster news not long ago, according to its strategic development needs to stop the production of fuel vehicles from March, the future will focus on pure electric and plug-in hybrid vehicles business, and THEN BYD has become the world's first car company to officially announce the suspension of fuel vehicles. I believe that many people are puzzled by BYD's move, although new energy vehicles are the future development trend, but at present most consumers are still more fond of fuel vehicles, stopping this piece of business will not suffer a lot of losses, but if you look at BYD's sales in March, I believe everyone will understand.
According to the latest released sales data, in the past March, BYD new energy passenger car sales of 104338, becoming China's first monthly sales of "100,000 +" new energy passenger car brand, while the first quarter of this year BYD new energy passenger car cumulative sales reached 284737, up 433.4% year-on-year, this data has been close to half of its annual sales in 2021, it can be seen that BYD's current business focus has been completely biased towards new energy models. Even if the production of fuel vehicles is stopped, it will not affect them in the slightest.
As we all know, BYD was the earliest to do lithium battery business, when it just got involved in the automotive field in the early days, it also developed a lot of successful joint venture models in reverse direction, like BYD F3 is built according to Toyota Corolla, BYD S6 is very similar to Lexus RX, but it is such a car company that started by "borrowing" in just a few years, and in just a few years, it has become the industry leader in the field of domestic new energy vehicles, and Zotye, which also relies on "borrowing" in exchange for sales, is now missing. So what is worth learning from BYD's success?
As the saying goes: technology is the primary productive force, the biggest difference between BYD and Zotye is that the latter, after achieving staged success, did not take technology research and development as the primary goal, but spent money to create more "cottage" models, which may bring certain benefits in a short period of time, but it is difficult to develop in the long run, which is the main reason why Zotye has disappeared today. In recent years, BYD has actively carried out positive research and development, whether it is the exterior interior design of the vehicle or the overall car-making technology.
First of all, let's talk about the design, the early BYD models such as F3, S6, basically can be said to be copied some successful joint venture models, and even rumors that the door of BYD F3 can be interchanged with Toyota Corolla, although this shortcut approach can also be recognized by consumers, but BYD knows that people have no far-reaching worries and must have near-term worries, so in 2016 they invited former Audi design director Wolfgang Egger. After Egger joined BYD, he began to carry out drastic reforms to the exterior design of the vehicle, and the DragonFace design language it created laid the foundation for BYD's success.
Nowadays, most of BYD's models are using DragonFace "Dragon Face" design, wide mouth front face with sharp dragon claw light group, so that the whole car looks not angry, so that it has won the praise of young consumers, and then BYD has launched a dynasty concept car series, Tang, Song, Yuan, Qin, Han Several major car series have appeared, sales are also rising, take the flagship car BYD Han launched in the later period, the sales volume has stabilized at more than 10,000 units in just a few months, Among the more than 200,000 high-end new energy vehicles, the results are among the best.
Let's talk about car manufacturing technology, BYD is most famous for the blade battery technology, BYD's blade battery technology has better thermal stability than the traditional ternary lithium battery, which can significantly reduce the possibility of spontaneous combustion of the vehicle, the safety is greatly improved, and the space utilization rate inside the blade battery pack is 50% higher than the space utilization rate of the block battery pack, which can bring a longer mileage, and the vertical height of the blade battery pack is shorter than the block battery pack, which can make the vehicle center of gravity lower while ensuring sufficient riding space. For better maneuverability.
After the success of the Dynasty series, BYD was not proud of it, but took advantage of the victory to launch two new car series - the Ocean Series and the Warship Series, and the Destroyer 05, which was just launched in March, was the first sedan product of the BYD Warship Series. BYD Destroyer 05 guidance price of 11.98-15.58 million yuan, positioned in a compact car, compared with Xuanyi, Langyi, Corolla and other joint venture competitors, the advantage of this car is equipped with DM-i super hybrid technology, including hybrid 1.5L high-efficiency engine, EHS electromix system and DM-i special power blade battery and other core components, can bring excellent driving experience and more economical cost of the car.
In addition, the BYD Destroyer 05 is also very attractive in terms of appearance, this car is based on BYD's "marine aesthetics" design concept, inspired by marine elements, to create a dot matrix borderless grille design of the front face, plus LED Star Glow battleship headlights, highlighting the new car's technology and sporty sense. The minimalist interior lines of the interior make the interior space very layered, the iconic adaptive rotating large screen plus the suspension of the full LCD dashboard, so that the sense of science and technology is quite in place, while the diPilot intelligent driver assistance system of the new car is also a major highlight, the system can provide advanced intelligent driving assistance functions including active braking, lane keeping, adaptive cruise, pedestrian identification/protection, etc., so that the car life becomes more scenario-oriented, intelligent and safe.
Summary: BYD's success is not accidental, from the current development trend, the future of a certain new energy vehicle world, and BYD has been one step ahead of people to seize the market, so the future is naturally a bright future, the joint venture brand to achieve curve overtaking is just around the corner!