In March's pure electric sales, Tesla Model Y accounted for the top of the SUV list, AND NEW ENERGY broke through 10W. It seems that overnight, the auto industry has only one word, "the sky has changed.".
Smart electric cars are starting to firmly occupy the position of the second car in the family. Consumer preference for brand choice is no longer the first. Battery life, technology, safety, price these options are starting to become decisive factors. It's like a new smart electric track, whoever comes in can take away customers and get sales. So we're seeing more and more new brands emerge. Some play cost-effective, some do high-end, always find their own positioning.
In the past two days, Avita, which is full of news, is a star brand with high-end genes. The high-end endorsement is Changan's car-making accumulation, the battery technology of the Ningde era, and Huawei's intelligent technology.
In the era of rising together and reshuffling the cards, it is also a good time to build a brand. Although the smart electric car is a new track, there are many players on it. How does Avita choose its own brand path? Joint. That's right, take the road that others haven't taken, leaving others with nowhere to go.
On April 8, Avita and Matthew M. Williams (MMW), creative director of luxury brand Givenchy, launched the Avita 011 Designers Co-Brand Limited Edition. The designer's fame and unique recognizable style have aroused people's curiosity. There is no shortage of products in this world, just fun products. Cars, too. What are the highlights of this Avita 011 joint model?
Under the cross-border cooperation of MMW, the design element of buckle (Buckle) has entered the car from the fashion world. On the interior of the Avita 011, you can see a lot of buckle design details. Front seat back, storage compartment and storage straps in the trunk.
With these design-inspired buckles, it's as if the interior has become some kind of fashion luxury. Coupled with the all-black leather and stitched seats, the sense of premium is indeed a lot of points. At least among the new electric forces, Avita 011 seems to be somewhat unique.
In addition, the black elements from the outside to the inside have also become a display of the designer's unique ICON on Avita 011.
How can luxury co-branded models look noble? Limited! The Avita 011 is limited to 500 units worldwide, on a first-come, first-served basis. The number is not large, and the reputation earned is certainly not small.
The designer co-branded model is a highlight. But beyond that, what else can we see from Avita 011?
1, Unique shape design.
The shape of the Avita 011 is dominated by a large number of curves, and the coupe style.
The front face design is simple, and the iconic "curvature LED light cluster" creates a unique recognition.
The large back design of the tail seems to use an electric tail, which is rare in an SUV model.
The 22-inch wheels also have suspension hub covers that were previously only seen on Rolls-Royce. All are small details that enhance the luxurious aura.
2, the sense of science and technology is bursting.
Huawei's "HI" (Huawei Inside, full-stack smart car solution) logo can be seen on the body, and the abundant cameras and lidar also show its strength in intelligent technology.
The overall cabin design is mainly eco-friendly, and the light white ambience lights run through the center console, with a black interior, creating a deep sense of time and space. The co-driver also has an entertainment screen, which is also a small detail.
The co-branded version is a 4-seater model, and it is believed that the heated ventilation massage of the independent two-seater in the rear row will not be absent. However, the future ordinary version should be the positioning of 5 seats.
From the Avita 011, I can really feel the very different qualities of this brand, which aroused my curiosity. And curiosity, in today's automotive market, is becoming more and more rare.