22/04/14
Lead
Along the way, Alllander has represented the attitude of GAC-Mitsubishi to embrace the Chinese auto market all the time.
Author 丨 Cao Jiadong
Responsible editor 丨 Du Yuxin
Edit 丨 Chic
Once upon a time, SUVs were like a ray of light, bringing new life and hope to the car market. Nourished by SUVs, almost everyone has forgotten the "pain" of the industry caused by other segments. But slowly, we still found that from 2019, when the market entered a reshuffle period, the Chinese auto market began to gradually get rid of the era of relying on a huge base plate to eat enough.
The change of social trend of thought has caught all those in the bureau by surprise, and the fission of the SUV market has also made everyone realize that the change of the SUV market can become a sign of the maturity of the Chinese car market, which stems from the respect of the broadest masses in China, and more importantly, the rapid response of every automobile company to market mutations and consumption hotspots.
From the initial single path of urbanization development, to the gradual focus on the diversified markets such as coupe SUVs and seven-seat SUVs, coupled with the trend of the current market becoming younger, the pursuit of sports characteristics is more and more revealed.
Among them, compared with some independent brands, GAC Mitsubishi is not a comprehensive enterprise. However, in the vast Chinese car market, its development logic and product system make it a corner of the country, but it has a full sense of existence.
Now, with the entire SUV market once again showing a trend of differentiation, from its new pure electric SUV Atuka to the meritorious model Orlander, a new self-upgrade, it is strengthening such a character. When the world is trying to teach young people, young people are also changing the world, not only showing Outlander, but also justifying the new proposition of GAC Mitsubishi's brand with a moving version.
1
The more "alive" Orlander, the younger he gets
Yes, in the SUV market into an increasingly sophisticated stage, whether it is to be younger, or to deepen the subject of sports attributes, there is no clear standard for any change. But one thing that must be admitted is that in the current SUV market, car companies have a strong and unified consensus on personalization.
On the market, there are countless SPORT-minded SUVs. Or labeling with changes in appearance, or packaging by marketing means, all kinds of novel solutions emerge in an endless stream. But then again, what is the understanding of the term "movement" among young people? It seems that there is always a lack of some more connotative story support.
For the Mitsubishi brand, the precipitation of its brand in automobile sports events does not need to be repeated. Too many Chinese consumers have built up a cult of brands as a result. Since the establishment of GAC Mitsubishi, Mitsubishi's sportsmanship has also been developed under its various models.
Therefore, if IT IS SAID THAT GAC MITSUBISHI, AS AN SUV integrator, has transitioned from the era of national off-road to the main theme of urbanization in the past, further completing the smooth development of China's SUV market from disorder, then, at this moment, taking the Olander Mobile Edition as the contact point and the same frequency as the market is once again interpreting the true portrayal of this market in its own way.
As we all know, Outlander has always been the core model of the entire GAC Mitsubishi. Previously, the model positioning of 2047 could block the most difficult years in the SUV market, and in the face of this new era in which the words "sport" and "young" were enshrined as the iterative standards of the model, Orlander had the necessary and qualified to innovate again.
Derived from the 2021 model, the Inherent Performance Gene of the Alllander Mobile Edition four-wheel drive model is its unchanged spiritual core. From the gold core power combination, to the S-AWC four-wheel drive system, to the professional SUV chassis inherited from the Mitsubishi Dakar Rally, everything has not been ignored. At the same time, the overall refinement of the appearance highlights of the new car, which aims to reflect the sporty characteristics, is also becoming more and more exciting.
In the eyes of young consumers, there has always been an inextricable relationship between sports and "obsidian black". Outlander's interpretation of this is also expressed in a fully black livery kit. All the ways to paint that can make the younger generation shine are repeated. The front grille, rearview mirror cover, luggage rack, rear wing, and special wheel hub are all blackened, and the black movement surround added to the Obsidian version is to implement this "sporty" concept to the end.
Of course, you think that like most of the main young SUVs on the market, this change in the Outlander Mobile version must be a trade-off in some aspects. That would be wrong. In this limited edition of the Obsidian version, the addition of 360-degree panoramic image function also adds more joy to those who are well versed in the gahic Mitsubishi brand proposition.
2
You can always believe in "Mitsubishi"
For a long time, the differentiation of the SUV market has been a sign of the maturity of Chinese cars. With the emergence of the younger generation, the pragmatism of SUVs in the past has gradually become the underlying logic of market development, and the trend of product rejuvenation is bound to issue a new signal to all in-gamers.
In the era when everyone is seeking transformation, a series of industry revolutions such as the counterattack of Chinese car companies and the strong rise of the new energy market are all learning to grow and reflect. Whatever the outcome, if GAC Mitsubishi wants to find a new life, every upgrade and change of Outlander will be extremely critical.
Of course, from the perspective of the orientation of the entire market, such a move is likely to become the key to winning market recognition. You can choose to find another way out in new market segments, but for car companies with limited product lines, grasping the core development concept of the market is the top priority for them to achieve sustainable development.
The brand needs time to support the upward mobility, policy guidance, and product detonation.
Looking at the concept that GAC Mitsubishi has retained in the market for many years, from the early Jinxuan to the later Yige, and even today's Atuka, it is based on this to enter the new SUV field that is constantly emerging. As a model that runs through the growth history of GAC-Mitsubishi, Outlander should actually be more so.
On the surface, Outlander uses the launch of obsidian models to meet the trend of market development, which is caused by consumer trends and external environment. But for GAC Mitsubishi, always providing Chinese consumers with products that keep pace with the times is the original intention hidden in every change of Outlander.
When the whole people are preparing for electrification, it does not matter whether GAC Mitsubishi has the development baggage of Japanese brands. In contrast, whether we can really sink our hearts into resonating with the same frequency as the Chinese auto market is what we want to see.
Outlander is a model used to refine the brand value, which has witnessed the process of GAC Mitsubishi's cocoon into a butterfly, and also practiced the exploration of "driving fun" by the GAC Mitsubishi brand since its birth.
In order to benefit more young people, GAC Mitsubishi launched a 0 down payment and 60 periods of ultra-long loan policy. At the same time, before April 30, the next appointment to the store to verify, you can also get ticket tickets movie coupons, participate in the spring outing to complete the purchase of the car to complete the verification can also enjoy the value of 500 yuan of spring cultural and creative gift package; there are more GAC Mitsubishi constant temperature plasma air purifier (worth 1776 yuan) and other surprises to send, a lot of good gifts waiting for you to get!
In the future, we should always have reason to understand that the Chinese auto market can still open up a world of ease for those car manufacturers with brand spirit.
Moreover, when a new situation emerged in the SUV market, GAC Mitsubishi took "M-SPACE" as the position and focused on a series of more abundant, more fun and more worthy of exploration, such as "Oland Bear Infestation Camping Modification Show", "Changsha Wenhe Sister City Camping Theme Exhibition", "Orbiter Stargazing Tour", etc., to expand self-IP and strengthen the brand concept of "user-centered".
At the peak moment when the Chinese auto market is once again moving towards fission, GAC Mitsubishi, which is leading the way, has no reason to choose to lie flat, choose to give in, and insist on bringing a better driving experience with models that are more in line with consumer needs, believing that the "oblivion in shape, internal movement in the heart" of the Olander Yao mobile version will bring consumers a better car life.
Cao Jiadong
Gasoline running in the blood,
Only fast is not broken!