If we say that 10 years ago, we said that new energy is the future development direction, at that time it will certainly be said to be a fool's dream; but today, 10 years later, by stopping the research and development of internal combustion engines, xx years of banning the sale of fuel vehicles, xx years of launching how many new energy vehicles a series of examples tell us that new energy has been determined to be the future direction of development. Compared with the initial stage of fuel vehicles, the difficulty of "opening up the wasteland" of new energy vehicles is not so complicated, and the latter is based on fuel vehicles and incorporates updated technology and gameplay.
It can be seen that such as the direct operation mode of the new power brand, the development of the pure electric platform, the automatic driving function, etc., are the new ways of playing and technology of the current new energy vehicles. When a market rises, powerful car companies will surely enter the market one after another, so it can be seen that in the past two years, both joint ventures and independent fuel vehicle companies have issued new energy strategies. Recently, in its latest corporate development strategy released, Changan Automobile also focused on the new energy field, and new brands, technologies and products were all announced.
Although it is far from reaching the situation that no one can be left alone under the wave of new energy, the rapid increase in the proportion of new energy vehicle sales has indeed caught many car companies off guard. When the sales of the automobile market did not expand, it became a new energy vehicle and a fuel car to grab the same cake, followed by a knockout game without tears.
According to statistics, in the past year, there are 85 brands in the traditional fuel vehicle market, 34 brands with monthly sales of less than 1,000 units, 9 brands are dead, and what is more, it is expected that in the next 3-5 years, 80% of the brands will face shutdown and turn. In this situation, Changan Automobile has focused on the new energy track in a clear layout to launch the deep blue brand.
Before the Deep Blue brand, Changan had established Avita, a high-end brand cooperating with Huawei and CATL, and before Avita, Changan Automobile successively launched new energy models such as CS55 E-Rock, Ben Ben E-Star, Ben E-Star National Edition, CS15 E-Pro, Yi dong EV460, new Ben Ben EV360, Yi Dong ET, CS75 PHEV and so on after releasing the Shangri-La plan. If it was a test of water before, then the launch of the Deep Blue and Avita brands means playing a more vertical role in the new energy field.
The verticalization of the Changan deep blue brand is reflected in the four major brand values of innovation reconstruction, interconnection of all things, experience and low-carbon life, these concepts have been seen in more or less other new energy brands in recent years, from the content of the conference, the deep blue brand through products, travel solutions and other ways to prove the brand value it proposes may not be too long.
Including the author, most people's understanding of a brand begins with its product, and only interest in its product will produce an interest in understanding the brand. Changan Automobile is also prepared in the field of new energy, which is also reflected in its failure to let consumers wait too long, after the release of the deep blue brand, it will launch two models of C385EV and C673EV this year, which will undoubtedly accelerate consumers' awareness of the deep blue brand.
In addition, new energy models will cover changan automobile brands, such as the high-end Avita in the positioning of the high-end Avita in the past a while ago unveiled one of its current four products Avita 011, this model is the first mass production model of the Avita CHN platform. If you have paid attention to the dynamics of the car market recently, you will definitely pay attention to the news of the listing of UNI-K PHEV, as the first electrified model of the UNI series, it is equipped with the Blue Whale iDD hybrid system, and in the second half of the year, we will also usher in the second PHEV model UNI-V PHEV after the UNI brand operation. In addition, Auchan Automobile will also launch au-shang Z6-PHEV this year, and Changan Automobile will also launch LUMIN in the small car market.
This is only a new product launched by many brands of Changan Automobile in 2022, if the time range is expanded, in the next few years, these brands will jointly launch more than 30 products. Changan Automobile can refine the layout of so many products in a short period of time, and its various brands have entered the era of electrification, in the final analysis, it is inseparable from the accumulation of technology, and it is from the platform architecture to the three-electric system to the intelligent and other aspects of the all-round technology accumulation.
In the field of fuel, the development of independent brands has been inseparable from the word catch-up, late development of Chinese brands need to catch up with the joint venture brand there are many aspects, market sales ratio, car technology is the top priority. But from today's point of view, in the field of fuel, it is very difficult for Chinese brands to catch up with the joint venture brand as a whole, and they need to continuously accumulate investment, which is like a marathon race, there are alternate leads in the course of the race, and until the moment of the finish line, they do not know who wins and who loses.
In the field of new energy, the competition between Chinese brands and joint venture brands is also a marathon competition, the difference is that independent brands have now won the starting stage. Whether in the electrification and intelligent transformation, or in the exploration of emerging business models, Chinese brands are no longer bystanders or simple followers, but have become runners and even leaders, which can be proved by the 83% share of Chinese brands in new energy passenger cars, mainstream Chinese brands have achieved 100% networking and driving assistance data.
As one of them, Changan Automobile's multi-brand initiative in the field of new energy is the embodiment of thick accumulation and thin hair. Although many blockbuster products are not on the market, the author believes that it is only a matter of time. Because Changan Automobile has mastered more than 400 key technologies and applied for more than 800 core patents, it is not in the stage of technology and product exploration, from the perspective of leading new energy brands in recent years, as long as it masters the core technology, the speed of product launch is amazing, basically at least 1-2 new cars are launched every year, and Changan Automobile obviously conforms to this logic.
When new products continue to be put into the market, everyone's focus will shift from products to sales. At this conference, Changan Automobile also released its sales target, according to the plan, by 2025, Changan's total sales reached 4 million vehicles, of which 3 million in the autonomous sector, new energy sales reached 1.05 million, accounting for 35%; in 2030, Changan Automobile sales reached 5.5 million, of which 4.5 million in the autonomous sector, new energy sales reached 2.7 million, accounting for 60%. As for whether it can achieve the goal, it is still too early to judge, but Changan Automobile will launch more new products in a few years, coupled with the rapid increase in the proportion of new energy vehicle sales, perhaps this is not impossible.