As we all know, the naming rules of the Hongqi brand are actually easy to distinguish, the H series models are the mainstream models, that is, the brand volume models; the L series is the supreme series models, which are intended to show the brand's high-end image and profound car-making skills; the Q series is a commercial car; the S series is a coupe series.
And after several rounds of espionage photos, road attempts to expose, the ceiling model in the field of domestic SUVs, finally in the recent days with the public officially met, April 13, Hongqi officially released its new SUV - Hongqi LS7 official map, its positioning is a luxury large SUV, and the above small editor has mentioned that Hongqi LS7 as a new member of the L series model, but also after the Hongqi L5 after the second L series mass production model, what is the amazing thing?
Specifically, the Hongqi LS7 continues to adopt the classic family design, the chrome straight waterfall grille on the front face is very elegant and atmospheric, and the Red Flag LOGO logo on the Middle Net has added a good recognition of the whole vehicle. However, it is debatable whether the split headlight group on both sides of the front of the car is a little too complicated and slightly "fancy".
Because it is positioned as a luxury large SUV, the sides of the new car look very straight, and at the same time, it is complemented by a straight body waistline, horizontal and vertical body lines, a wide D-pillar design with chrome decoration, and the iconic golden sunflower flatbread wheels, which render a strong atmosphere for the whole car.
The tail of the Red Flag LS7 still follows the design concept of The Square, perhaps the designer is in order to stretch the visual effect of the tail laterally, so many through lines are used, such as the through-type taillight group, chrome rear bracketing, etc., but although the rear of the car is well layered, the design language of the entire tail is also slightly messy and not uniform.
In terms of body size, the length, width and height of the Hongqi LS7 are 5695/2095/1985mm, the wheelbase is 3309mm, the length of the whole car is nearly 5.7m, and the wheelbase of 3.3m, which is directly surrounded by the mid-term modification BMW X7 (5162mm in length and 3105mm in wheelbase) just released yesterday, which can be called the "little giant" of the luxury large SUV segment.
Turning your gaze to the car, it is not difficult to see the target customer group targeted by the Red Flag LS7 this time, or those "Old money", because the most design elements in the car are solid wood trim, almost all of which are peach solid wood as far as the eye can see, supplemented by a large area of leather wrapping, I believe that no "family elder" will reject the Red Flag LS7, right?
Of course, the functional configurations in the car, such as large-sized central control screens, full LCD dashboards, electronic barrier bars, etc., are also readily available, while retaining a large number of physical buttons, which is also more convenient to operate. Rear space is one of the focuses of this Hongqi LS7, the blessing of aviation seats, rear entertainment screens and central control armrests, riding comfort is really nothing to say.
In terms of power, as the ceiling of the domestic SUV field, the Hongqi LS7 is equipped with a 4.0T V8 turbocharged engine developed by FAW Group this time, and it is reported that its maximum power is 265kW. However, according to sources, the mass-produced version of the Hongqi LS7 or will be replaced with a Hongqi self-developed 4.0T V8 engine codenamed V8TD, the maximum power will reach 485kW, and the peak torque will be 850N·m, but this news will still be confirmed by the official of Hongqi.
Write at the end
Whether it is from the appearance and interior design of the whole car of Hongqi LS7, the target group of the new car is inconsistent with the mainstream consumer group (young people) in the car market at this stage, obviously for those "Old money", it is clear that whether it is brand influence or the comprehensive product strength of the new car, it is estimated that no elder can reject the Hongqi LS7. But then again, when do you think Hongqi will build a Chinese luxury car for young people?