In 2021, SAIC-GM-Wuling successfully achieved cumulative sales of 1.76 million vehicles, an increase of 13.5% year-on-year, and became the first national brand single car company to sell. Among them, Wuling, which is the main force of SAIC-GM-Wuling, achieved cumulative sales of nearly 1.5 million vehicles, an increase of 17% year-on-year, and also accounted for 85% of saic-GM-Wuling's total sales. Of course, Wuling can achieve such high sales in addition to the high sales of the old Wuling Hongguang car series, and the models such as Capgemini, Xingchen, and Hongguang MINIEV launched in recent years can also achieve relatively high sales after entering the market.
For example, in 2021, Capgemini's cumulative sales exceeded 60,000 vehicles, and Xingchen, which has only been on the market for a few months, has also contributed to the cumulative sales of more than 50,000 vehicles, while Hongguang MINIEV has achieved cumulative sales of more than 400,000 vehicles, accounting for about 28% of the total sales of the Wuling brand, which can also be regarded as the main model. In fact, the time of Hongguang MINIEV listing is not long, but with the price of the top model of less than 50,000 yuan, as well as convenient and practical attributes, it has achieved monthly sales of tens of thousands of units shortly after entering the market, and with the passage of time, Hongguang MINIEV has ranked first in the sales volume of the new energy vehicle market with monthly sales of tens of thousands of vehicles. Not only that, in December last year, Hongguang MINIEV's monthly sales exceeded 50,000 units, becoming the sales champion in the sedan market.
And in the beginning of 2022, Hongguang MINIEV with 26,000 monthly sales, among the top four in the car sales market, the next month, Hongguang MINIEV with 26,000 monthly sales, among the top three in the car sales market, if only from the january and February sales point of view, Hongguang MINIEV does not seem to have much progress, but in fact, in January this year, Xuanyi, Langyi have achieved more than 40,000 monthly sales, and in February this year, Xuanyi, Langyi monthly sales of only more than 20,000 vehicles, Compared with the sales volume in January, the monthly sales of the two fell by nearly 50%, while Hongguang MINIEV, when Xuanyi and Langyi fell sharply, still maintained a stable sales volume, and the ranking also improved by one place.
In addition, in March this year, the monthly sales of Langyi have been insufficient to support the car among the top three in the car sales market, Xuanyi only has a monthly sales volume of more than 30,000 units in March, compared with the sales in February, although there is an improvement, but down 31.6% year-on-year, while Hongguang MINIEV achieved monthly sales of more than 40,000 vehicles in the month, an increase of 42.7% year-on-year, and after December last year, once again surpassed Xuanyi and Langyi, becoming the champion of the car sales market. In addition, since Hongguang MINIEV entered the market in July 2020, the cumulative sales volume has exceeded 600,000 vehicles, and it seems that Wuling is once again competing.
The reason why Hongguang MINIEV can achieve such sales is that on the one hand, it is the blessing of product strength, on the other hand, the blessing of quality. It is understood that the cumulative sales of more than 600,000 Hongguang MINIEV, the number of complaints is almost zero, on the contrary, with the Hongguang MINIEV of the same level of Chery ants, zero-run T03 and other micro new energy vehicles, there are repeated complaints of inaccurate endurance, charging failures, body noise and other faults, especially the senior small ants, from 2017 to 2021 models, each complaint volume has reached 3 digits, to know that the price of small ants is still much higher than the price of Hongguang MINIEV, it can be seen, Wuling did make a bet on Hongguang MINIEV.
As for the product strength of Hongguang MINIEV, we can see that the starting price of Hongguang MINIEV is only more than 30,000 yuan, the top price is only more than 40,000 yuan, and the layout of the 4 seats can also pick up and drop off children and go out to play with a few good friends on the basis of commuting and traveling, and the practicality is not limited by the small body. Not only that, thanks to the small body, Hongguang MINIEV also has the characteristics of good driving and good parking, even if it is a small white, it is not difficult to get started, and because of this, Hongguang MINIEV is a good training car. In addition, the 120km, 170km, 200km and 300km pure electric endurance provided by Hongguang MINIEV easily meets people's travel needs, coupled with the influence of the car's unlimited travel number, Hongguang MINIEV's travel in first- and second-tier cities is also very convenient, and it is also worthy of the positioning of "people's scooter".
Summary: Wuling is known as "the people's Wuling", one of the main reasons is that Wuling is good at insight into the needs of the people, to create the people need the model, such as the Hongguang car system is the people need the "tool car", but on the popularity of the group, the Hongguang MINIEV is currently more recognized, this car is suitable for all ages, it may be the first car of young people, it may also be the second car in the family, and from the perspective of the price of Hongguang MINIEV, whether it is a young person who has just joined the work, Middle-aged people who are still quite economically strong can easily get started, and it will not cause a great burden of car maintenance, and because of this, the monthly sales of Hongguang MINIEV can be stabilized at tens of thousands of vehicles.