Half a month ago, Changan Ford announced the pre-sale price of the new generation of Mondeo from 159,800 yuan, which is unbelievable. Today, the real price has been suspicious of the new car officially listed, and like the previously announced pre-sale price, the price range of 159,800-216,800 in the whole series confirms the previous speculation on the sincerity of the new generation of models. I have to say that as a B-class sedan, Changan Ford's pro-people pricing of Mondeo is really cruel.
Putting aside the price factor, even if it starts from the multi-dimensional product strength, the new generation of Mondeo's drastic innovation, the multiplied model competitiveness in the same market is naturally not to be underestimated. In the new generation of Mondeo, it seems to see a new hope for Ford in China.
This Ford, especially China
As we all know, the research and development of the new generation of Mondeo is led by the Chinese team and is only available in the mainland market. It can be seen that the internal and external design, vehicle configuration, etc., are more in line with the aesthetic standards of the Chinese people. Bid farewell to the design elements of the previous model "Martin Face" and introduce a new family-style design front face similar to EVOS, giving the new car a stronger visual impact. Including split headlights, hidden door handles, which are common trend factors in new energy vehicles, have been integrated into the new generation of Mondeo. In particular, it is worth mentioning that the scaly armor grille with active closing function on the front face is very eye-catching, and the avant-garde touch is obviously comparable to the mainstream melody of the new era.
Although the local color of the new Mondeo is strong, the new car will not lose its American pedigree. For example, the body tail design can vaguely see the unique muscle sense of the American car, and the taillight shape is a classic design that borrows from its own mustang three vertical bars, and it is estimated that it can attract a lot of mustang fans.
As for the body size, Changan Ford is of course well versed in the Chinese people's preference for pursuing large space, and the body circumference of the new Mondeo has been comprehensively expanded, with a length, width and height of 4935/1875/1500mm and a wheelbase of 2945mm. Compared with the previous generation, the all-round surpass has been achieved, with significant increases in length and wheelbase of up to 62mm and 95mm, which will be an immediate improvement in the seating space of the carriage.
The interior is no less stunning than the exterior. The eye-catching through 27-inch "with fish" screen, crushing the so-called dual screen, triple screen, with SYNC+2.0 Zhixing interconnection system, can achieve a wealth of online entertainment interconnection functions. At this point, the new Mondeo experience is no less than that of the new forces. It should be pointed out that the entry-level version does not have a configuration of ultra-long screens, but the sub-low matching has begun to be standard, and Changan Ford's conscience is particularly commendable in the joint venture brand camp.
In addition to the improvement of the technological atmosphere brought about by the "fish with fish" screen, the improvement of the texture of the interior materials is also obvious to all. Including the coverage of soft materials in the carriage, color collocation, pattern design, etc., it is far beyond our understanding of the joint venture brand in the past. Overall, the new Mondeo design is moving in the direction of rejuvenation, which can be regarded as catering to the current trend of the increasingly young consumer market. It is worth mentioning that the new Mondeo will also add an ST-Line kit version, further enhancing the visual sense of sportiness.
In terms of power, the current series provides a combination of 2.0T+8AT, which can output a maximum power of 238Ps and a peak torque of 376N·m. From the book parameters, this set of power is placed on the new Mondeo, the performance performance in the range of B-class cars should be difficult to find opponents, more valuable is that its WLTC 100 km comprehensive fuel consumption is only 7.11L, in line with the energy consumption quality of daily family cars.
The sword refers to the competition of B-class cars
As the saying goes, the one who gets the B-class wins the world. The B-class car market is a must for joint venture brands, and Ford Mondeo has been absent for a long time. However, for the new generation of Mondeo, both the brand side and the client have high hopes for it, because in addition to the product strength of the new car, it is more competitive is its highly lethal and people-friendly price.
To be honest, looking at the entire joint venture B-class sedan market, like several mainstream brands, Honda Accord, Toyota Camry, Nissan Tianlai, Volkswagen Magotan, etc., the starting price is basically around 180,000, and it is understood that many entry-level models are actually useless, just to create a marketing means to lower the price threshold. Even hyundai Sonata, Kia K5 and Chevrolet Maribal, which were known as the "Three Treasures of Di Si", their starting prices are more than 160,000.
It is conceivable that the new Mondeo offered a starting price of 159,800, which really surprised people. It is worth pondering that the power configuration of the new Mondeo entry-level model is not low, that is, the entry is 2.0T, which is unprecedented in the competition of the same level of joint venture brands. Judging from the current price, there is basically no need to add the 1.5T version in the follow-up. Although the entry price of the opponents is only 10,000 or 20,000 more expensive than the new Mondeo, like their entry-level version, the basic standard is 1.5T power, and if you want to go up to the 2.0T or higher power version, the price is close to 200,000 or so, which is enough to meet the threshold of ST-Line. In contrast, the price advantage of new Mondeo is self-evident.
What's more, the new Mondeo is also unyielding in terms of product strength. Take the best-selling Honda Accord, for example, in the competition of vehicle size, including length, width and wheelbase, it is inferior to the new Mondeo. And in terms of safety and comfort configuration, the same as the entry-level version, the lower price of the new Mondeo is also thicker than the Accord. Such as front and rear head airbags, reversing images, keyless entry, remote start, LCD dashboard, intelligent voice car machine and other Accord does not have, in the new Mondeo are equipped, these are of course popular with domestic consumers.
Asteron summary
The listing of the new Mondeo may touch the nerves of many competitors of the same level. As the flagship sedan in China, for the majority of consumers, this is probably the greatest sincerity that Ford can come up with. No matter from which dimension you have the strength to compete with other opponents. The new Mondeo that keeps pace with the times can be called the new fuel force of the new era. What is even more surprising to consumers is that on the occasion of the launch of new cars, Changan Ford once again upgraded its user experience service and launched a lifetime warranty policy for parts, one is confident in the reliability of its own parts, and the other is meticulous in user service.
The listing of the new Mondeo is not only an attempt to sinicize Ford, but also a rebirth of Ford in the Chinese market. After all, during the 9 years that Mondeo was dormant, Ford did not waste time.