According to the latest retail sales data of the Association, the domestic narrow passenger car market sales reached 1.579 million units in March, down 10.5% year-on-year and 25.6% month-on-month; cumulative sales from January to March were 4.915 million units, down 4.5% year-on-year. Segmented into major sectors, the car market sales in March were 765,000 units, down 12% year-on-year.
New force brand camp: Xiaopeng Automobile regained the championship, and Weilai squeezed out the top five.
In March, Xiaopeng Automobile's squeezed orders were released, with a total of 15,414 new vehicles delivered, an increase of 202% year-on-year. In the first quarter of 2022, Xiaopeng Automobile delivered a total of 34,561 units, ranking first in the camp of new forces. Among them, the delivery of Xiaopeng P7 exceeded 9,000 units for the first time in a single month, and with the 100,000th Xiaopeng P7 off the production line, this car has also become the first pure electric new force model to exceed 100,000 mass production.
Weilai fell sharply, somewhat unexpectedly, in March Weilai delivered only 9,985 vehicles, an increase of 37.6% year-on-year, so it can be seen that Weilai successfully surpassed by many brands, and it is inevitable to squeeze into the fifth place. In terms of new cars, NIO ET7 has started delivery on March 28, and 163 units have been delivered by the end of March. It is expected that in late May, NIO will release the 2022 ES8, ES6 and EC6 models equipped with the latest smart cockpit hardware, and the ES7 based on the NT2 platform will also be released at the same time.
Joint venture brand camp: FAW-Volkswagen won the championship, and Dongfeng Nissan ranked fifth
FAW-Volkswagen sold 126131 vehicles in March, once again becoming the sales force, ranking first in the rankings. However, it fell by 40.2% year-on-year, and the main reason for the sharp decline was due to the impact of the new crown epidemic and chip shortages, and FAW-Volkswagen factories around the country had a sharp reduction of about 30%-60%, which also led to a sharp decline in sales. This year, FAW-Volkswagen will continue to make efforts in new products, such as the arrival of new sagitar, Maiteng and Tanyue and other new cars, which is expected to further drive its sales. FAW-Volkswagen currently has a total of 10 models on sale, namely: Tange, Tangyue, Jetta, Bora, Golf, Golf Travel, WeiLing, Sagitar, Magotan, CC.
Dongfeng Nissan sold 67,910 units in March, down 33.5% year-on-year, Nissan Tianlai sold 11,679 units in March, Nissan Xuanyi sold 30,240 units in March, and the cumulative sales of SUV models were 15,234 units. At present, there are 9 models on sale, namely Xuanyi, Qijun, Qashqa, Tianlai, Tuda, Qida, Jinke, Loulan and Bluebird.
Independent brand camp: BYD leads the way, and Haval H6 loses the championship throne
BYD sold a total of 104338 models in March, an increase of 160.9% year-on-year. Among them, dm plug-in and hybrid models sold a total of 50674 units, a year-on-year surge of 615.2%. A total of 53,664 EV pure electric series models were sold, an increase of 229.2% year-on-year.
Haval H6 sales in March 2022 was only 19,303 units, compared with 34,264 units in March 2021, a year-on-year decline of 43.7%, once again losing the SUV monthly sales champion, ranking 4th. The cumulative sales volume of Haval H6 in the first quarter of 2022 was 71411 units, compared with the 111145 units in the first quarter of 2021, a year-on-year decline of 35.7%, and the cumulative sales ranked third, surpassed by Tesla MODEL Y and BYD Song, and the future sales performance was worrying.
New energy vehicles have faced more complex factors since March, but this impact has not yet been seen in March sales. The impact of price increases is expected to gradually appear in April, and the impact of the epidemic on production is also reflected in April. In addition, according to the data of the Association of Passenger Vehicles, in terms of penetration rate, the domestic retail penetration rate of new energy vehicles in March was 28.2%. The penetration rate of new energy vehicles in independent brands is as high as 46%, while the penetration rate of new energy vehicles in mainstream joint venture brands is only 4.3%.