Tragedy is happening again!
Is the "murderer" behind automatic assisted driving?
Reportedly
Recently, Yueyang, Hunan
Mr. Deng, the owner of Xiaopeng Automobile, said
It drives the Xiaopeng P7
After driving for more than ten kilometers on the national highway, the automatic assisted driving is turned on
Suddenly encounter a car that has overturned on the road
No alarms and slowdowns
The car crashed straight up
There is an emergency brake after the abnormality is found
But the car didn't react at all
At the same time, according to the owner of the car to provide driving recorder display
The acceleration value before the impact has an upward trend
It is worth noting
According to the owner
He has seven years of driving experience
For this accident
I still have occasional nightmares
He said at the same time
Traffic police said there were no brake marks at the scene
In fact, I did step on the brakes
After the incident
Xiaopeng Motors responded
The accident was not observed in the environment ahead of the vehicle
and take over the vehicle in time
This reply means the pot of this accident
Do you have to carry it yourself?
The problem is that the results of the investigation have not yet come out at this time
The owner said
At that time, Xiaopeng launched this car as a selling point for this feature
It is necessary to let consumers know about this pain point
Xiaopeng Automobile after-sales experience commissioner said
The vehicle manual has the identification of stationary objects written on it
There is a relatively high probability of failure
Willing to send a one-year extended warranty
But Mr. Deng refused
In addition, Xiaopeng Motors also reminds the majority of drivers
During the use of assisted driving systems
Observe the vehicle's surroundings
Follow the user manual's instructions for using the relevant features
Ensure driving safety
But that's not what the propaganda says!
In the introduction of the official website of Xiaopeng Automobile
Xiaopeng Motors said
"We are the only one in China
Self-developed including positioning and high-definition map fusion
Perception algorithm and sensor fusion and behavior planning
Full-stack autonomous driving technology for motion planning and control
and the car company that applies the software on mass production cars"
Also in the introduction of P7
The issue of intelligent assisted driving is also one of the core highlights
as:
The P7 is equipped with 31 sensors
Including ultrasonic sensors, high-precision millimeter wave radar, cameras, etc
Real-time detection of the surrounding driving environment
Early warning of potential hazards that may occur
Proactive assistance when necessary
It is also said in the introduction of forward collision prevention
This feature alerts the driver to attention in a timely manner
Vehicles maintain distance and actively intervene when the driver is distracted or inept
Effectively reduce the risk of collision
If the owner of the accident described is true
So Xiao Peng
There is no manifestation of "competence" in these propaganda
So exactly how
We will also pay further attention to the findings
Xiao Chai couldn't help but ask
In the publicity, this technology is Xiaopeng's selling point
And when the user believes that these propaganda have an accident
Became the owner's pot?
And then let the user go through the user manual?
Does this count as inconsistent propaganda deception?
The car is used as a product that is directly linked to the user's life safety
Safety precautions are not prominently displayed on the homepage of the official website
Instead, it is hidden in a dense user manual
Is this appropriate?
Last August
Mr. Lin Wenqin, founder of Meiyihao Brand Management Company
Drive a NIO ES8 car
After enabling the autopilot function (NOP pilot status).
A traffic accident occurred in the Hanjiang section of the Shenhai Expressway
Tragic death
After the accident
It has aroused great concern from all walks of life
And the focus is on it
The new forces of car-making put on the skin of scientific and technological innovation
as well as highlighting differentiation
Over-publicized autonomous driving features
At that time, Weilai said
"NoP is just pilot assistance, not autonomous driving"
"Weilai's car does not have the ability to automatically drive..."
However, the Internet still has a memory
In some of the more rigorous such as product manuals, official websites outside
NIO from the company's executives, to all kinds of publicity
More than once, assisted driving functions have been referred to as autonomous driving
Vice President of NIO advertised its own assisted driving function
Weibo said he was eating while driving.
In fact
Before the NIO automatic assisted driving accident
New forces such as Xiaopeng are close to the automatic keywords for assisted driving
After the NIO accident
Xiaopeng has changed the tone of propaganda one after another
It will automatically be replaced by Smart
But what is the background of the new forces?
After years of development
There is also a clearer understanding
Therefore, the point of advocating technological innovation cannot be quit
And the story of Xiaopeng Motors about "automatic"
Not this time
Last August
There are car bloggers who have broken the news
A customer had an accident on the way to test drive the Xiaopeng G3
Originally sold to show customers the ACC function (adaptive cruise)
However, it rear-ended the vehicle in front of it at a speed of 70 km / h
Other words
These so-called innovations remain the selling point of the new powers
Still show it to the user
in exchange for sales
So at the moment a large number of new forces selling them
In the process of selling the car
Still will
Preaching various automatic concepts
then
The user represents
Xiaopeng Motors sales to its "wild blow this automatic driving"
He also said that "rest assured that if you don't need to brake, it's all automatic."
Last September
A Xiaopeng owner claimed that his friend was driving the Xiaopeng P7 on the highway
On the NGP (AutoPilot Assisted Driving, L2 Level Autonomous Driving System)
In case of rear-ending of the front board
February this year
A small 7 Peng P7 owner in Hangzhou
An accident occurred while using automatic parking
The whole process is that the owner is using the Xiaopeng P7
Automatic parking when reversing in the garage
The vehicle suddenly accelerated and hit the fire hydrant valve behind it
Causing the back door to dent, the maintenance cost is about 9,000 yuan
What is a weak scenario?
And in the publicity of some Xiaopeng Motors
Many are deliberately showing the "auto" function
Like what
Xiaopeng's XPILOT automatic parking promotional video
The female driver let go of the steering wheel and tied the head rope
Back in 2020
He Xiaopeng, chairman and CEO of Xiaopeng Motors, also issued a commitment:
"In the first quarter of 2021, there will be a Guangzhou-Beijing high-speed autonomous driving expedition challenge."
This is also He Xiaopeng in 2020
After the release of Xiaopeng Automobile's next-generation autonomous driving architecture
Threatened to go to China's autonomous driving field
A self-testimony that beat Tesla to the east
And in Xiaopeng's new car conference
The following copy is also highly likely not to be absent
It is also such a propaganda
Let car owners think of assisted driving as automatic driving
Thus relying on the function in the propaganda to relax the vigilance
Accidents
In this accident of Xiaopeng Motors
The owner mentioned in the video is not assisted driving
It's autonomous driving
This means excessive publicity about autonomous driving
Has become a group perception
Ten thousand steps back, of course
Even if the user thinks it is an assisted driver
But in reality
Those features in the propaganda also failed
Of course
These new forces car companies
Propaganda automatically with great fanfare in all kinds of propaganda
But in an inconspicuous place
Inform users not to rely too heavily on the secondary system
Keep the user first
But there is little cleverness everywhere
Play with the careful machine
But this is the unquestionable murder of money!
For such bad marketing practices
Zhou Hongyi once said:
"Artificial intelligence is not a marketing phrase
Autonomous driving and unmanned driving are not so magical
Don't mislead users for marketing purposes. ”
But what exactly is their so-called autonomous driving?
They know better than anyone
But to make money
What is the safety of the user's life?
Something went wrong anyway
Always find out the terms
Prove it's not a problem with the car
But as a consumer brand
Such an attitude and business philosophy
How far can I take you?
I believe it won't be long