In the post-epidemic era, the desire for a healthy life, coupled with the already tense and dull urban life, has stimulated more and more people's "health desire" and made various sports continue to be popular. It has become a popular symbol.
Haruki Murakami said that running is the antidote to life.
A new maxim has also begun to circulate in the urban new middle class: only running and reading can not be disappointed.
We see that more and more people are falling in love with running and falling in love with all kinds of simple "light sports".
Some of them open their legs, some in order to put aside the dullness of life, occasionally immerse themselves in a person's world, some to exercise, and some simply to enjoy the joy of sports. For them, "exercise" is no longer a term, but a popular, healthy lifestyle today.
The love of sports is also reflected in their purchasing preferences. For example, cars, sports and fashionable models are also more suitable for young and energetic people. And if an SUV combines sporty style and strong performance, but also takes into account family work, it is bound to be favored by the new middle class that pursues quality of life.
This is the case with GAC-Mitsubishi Outlander.
As a brand that understands consumers, GAC Mitsubishi has insight into fashion trends, caters to the needs of the public, and encourages more people to adhere to sports, enjoy health, and enjoy a fun life, especially when the epidemic is not over, having a strong physique and a happy life is our greatest happiness. And The Outlander is the model that best interprets the attitude of GAC Mitsubishi.
(1) "Phase is born from the heart", highlighting the sports temperament
When people think of Mitsubishi, the first thing that comes to mind is definitely "sports genes". After a century of hardening, in the eyes of global consumers, Mitsubishi has long become recognized as a synonym for sports.
Since 1967, Mitsubishi has competed in rallies for 40 years, winning 12 Dakar rally championships and 34 WRC championships, including 7 consecutive Dakar rally championships from 2001 to 2007.
The dazzling results also made the Mitsubishi Championship car popular with fans, Lancer EVO and Pajero were once popular, and the high-performance version of the Lancer EVO series was even fascinated by many fans as a holy relic.
The success on the field soon brought it into the public eye. From "New Police Story" and "City Hunter", to the popular "Head Letter D" throughout Asia, to the global hit "Fast and Furious", Mitsubishi models are everywhere.
Mitsubishi's competitive sports genes were born on the field, spread and fermented on the screen, and eventually rooted in consumer concepts – Mitsubishi is the representative of sports.
To this day, GAC Mitsubishi continues this unique sporting tone well, and in Outlander's body, it can be seen that GAC Mitsubishi has perfectly inherited and reinterpreted it.
For example, in terms of design, the front face of Outlander adopts the "Dynamic Shield" family front face design. Under the decorative embellishment of the plated strips, with the streamlined aerodynamic body design, the appearance is young and dynamic, which not only brings a strong visual impact, but also well continues the design style of Mitsubishi's unique quality, and interprets the most popular fashion style to the fullest.
On the side of the body, the smooth waistline runs smoothly and straight through the whole car, outlining the dynamic and firm body contour, highlighting the wild nature of Outlander. The 20-inch blade hub is exquisitely shaped, which is the finishing touch.
The rear lights are made of new built-in diamond LED headlights, which are highly recognizable when lit. The upper light group is connected by silver trim panels, extending the lateral visual effect of the tail. The rear spoiler and shark fin are clearly layered on the roof, and the design of the whole vehicle is sporty.
Of course, as a sports SUV loved by the new middle class, Outlander naturally does not only have a sporty appearance, but its large space can also fully meet the needs of their outdoor sports scenes. With a body size of 4705*1810*1710mm and a wheelbase of 2670mm, Outlander has a leading edge in the same class, and is also available in two versions, 5-seater and 7-seater. The front and rear rows of Outlander are widely spaced, and the second and third rows of seats can be completely flattened in just 2 simple steps, instantly obtaining a large space of up to 913L, and it is not a problem to carry large sports equipment. Even, if you want, do a few push-ups on it.
(2) "Decathlon" interprets the true color of sports
Different athletes, they all have their own preferences. Some like the "cool feeling" of the explosive power brought by the 100-meter run; some like the staying power brought by the long-distance running; some like to exercise the core strength by picking iron... It can be said that each has its own focus.
As a sports SUV, Outlander's basic requirement for himself is the decathlon.
The first is explosiveness. Outlander is equipped with Mitsubishi's original MIVEC gold core power, matching the third generation OF INVECS stepless transmission, the 2.4L version of the maximum power of 141kW, the maximum torque of 235N·m, the speed is strong, the power is surging and the acceleration is linear, especially in the middle of the acceleration is more solid, even if you step to the end, you do not feel the obvious setback, very smooth. If you want to experience the feeling of pushing back in the blood competition, or want to enjoy the thrill of straight-line overtaking, this explosive and powerful "golden power combination" can give you enough confidence.
The second is endurance. People who are good at 100-meter sprinting, if they do not understand the pace and do not have a strong body, even if the explosive force is strong, it is difficult to persist to the finish line in long-distance running or marathon. The same is true for cars.
Good body rigidity is fundamental to the stable performance of a car's handling, so it can also be called "endurance". Orbiter is equipped with Mitsubishi's original RISE anti-collision safety enhanced body, high-strength steel dosage, has a good body rigidity, whether it is over the cornering uphill or muddy gravel road, Outlander has a good performance in handling and stability. This is also the secret of its powerful manipulation.
Finally, there is the core strength. People who like sports know that the strength of explosive power ultimately depends on people's core strength, especially in some projects that require the use of strength to get out of trouble, and core strength plays a powerful role.
For sports SUVs, chassis tuning and four-wheel drive systems can be called "core strengths". The Outlander chassis tuning is polished by Mitsubishi's team with many years of professional racing experience, while the S-AWC super all-wheel control system can preset 4 control modes according to the road conditions and driving conditions, and switch control modes for different road conditions to obtain the most suitable control effect. With such a strong "core force", no matter what kind of complex road conditions Orlander is facing, it can be calm.
In fact, in addition to its own strong strength, Outlander has also become the product spokesperson for GAC Mitsubishi to convey to users the brand proposition of "fun without boundaries, exploration without limits". It is precisely from the GAC Mitsubishi brand's insistence and dedication to the fun of exploration and control, Outlander is committed to working with you to find the purest happiness in sports and life, and try more possibilities in life, no matter when and where. In addition, Outlander is also looking forward to setting off together after the end of the epidemic and continuing the outdoor sports life that has been shackled for a long time.
(3) Kung Fu shooting
Compared with a transportation tool, GAC-Mitsubishi Outlander is more like a loyal companion who accompanies us. The product value of its "city can be wild, explore and control" is believed to have laid a deep imprint in the hearts of every user.
From the Stargazing Tour of Outlander to the "Discover the Unexplored Realm" Tibet Test Drive, to cross-border IP cooperation activities such as Hulu Brothers, Wen Heyou, and Bear Haunting Movies, GAC Mitsubishi is focusing on its own advantages, practicing the brand proposition of "fun without boundaries, exploring without limits" with practical actions, and using this period of journey to bid farewell to boredom in exploration, enjoy passion in driving, and become the leader and participant of happy car life.
We believe that as a new era car company, GAC Mitsubishi will continue to maintain the spirit of exploration, continue to develop new technologies, develop new products, and improve user happiness.