Nearly 20,000 units sold in the first quarter? Lincoln's hot sales can be seen and touched!

In recent years, many car companies have shown a downward trend due to the great environment, but there is no shortage of leaders, and Lincoln Automobile is one of them. With the domestic SUV "Three Musketeers" adventurers, navigators, and aviators successively listed, they have successfully promoted Lincoln's continuous climbing in the Chinese market and opened up more new markets. Last year, Lincoln Motors' annual sales in China surpassed those of the United States for the first time, making China the largest seller in Lincoln.

Obviously, Lincoln's domestic sales in the "new four modernization" policy market are rising steadily. Specifically, Lincoln sold a total of 91,621 new cars in the domestic market in 2021, an increase of 48.3% over 2020. In the increasingly fierce competition in the market, Lincoln of luxury brands has gradually found its own market model and achieved continuous contrarian growth in the market difficult situation.

The original intention is like a rock, and the ambition is far-reaching

Recently, Lincoln China released its latest quarterly sales data, the first quarter of this year Lincoln car sales reached 19471 units, and successfully set a sales record. According to the previously announced news, Lincoln Automobile's cumulative sales in January and February this year were 9401 vehicles, so its sales in March should reach 9924 vehicles.

From this point of view, Lincoln has achieved another stage of success with a strategic deployment that is more in line with the Chinese market. Personalized and luxury service demand products and experiences are constantly accumulating the recognition of consumers in the domestic market. This is the key to successfully boosting the continuous growth of Lincoln automobile sales, standing in the echelon of luxury car brands in the Chinese market, so that the success of the "Lincoln Way" can continue.

Since 2020, in just two years, the domestic SUV "Three Musketeers" adventurers, navigators, and aviators have successfully listed, sales have increased steadily, and the "Three Musketeers" contributed 90% of Lincoln's sales, with cumulative sales of more than 82,000 vehicles last year, and Lincoln's commitment to "three domestic new cars in three years" has also been realized ahead of schedule.

Of course, the rising market performance has brought a lot of market pressure to other second-tier luxury brands, but it has also brought more brand value to Lincoln. In addition, following the listing of Lincoln's first domestic car, the Lincoln Z, on March 12, the current cumulative orders have exceeded 5,600. The emergence of Lincoln Z has also brought it a strong breakthrough in the luxury brand segment.

The new Lincoln Adventurer, the new Lincoln Navigator, and the new Lincoln Aviator form a new domestic product matrix covering the compact, medium and large luxury SUV markets, and continue to strengthen the competitiveness of the Lincoln brand in the field of luxury SUVs. It is undeniable that Lincoln can stand out in the adverse trend of the general environment, and as a luxury brand, it "has its own way of luxury". Lincoln's "keeping pace with the times" is far more than just making a good product.

At present, the continuous promotion of the localization process and marketing innovation have allowed Lincoln to open up its own new path in luxury brands, and the domestic luxury brand lineup has also been reversed by Lincoln's localization. In the face of ever-changing market challenges, Lincoln is a presence that cannot be ignored in the entire luxury brand, and today's impressive sales growth is far beyond the average level of the luxury car market. Then when the successful implementation of localization is the next process, Lincoln's will usher in a new journey.

Centennial Lincoln comes back to life

This year, the Lincoln brand celebrates its 100th anniversary. As a luxury brand, what kind of strength performance should be, the Lincoln SUV family gives us a better interpretation. The sincere price and full of product performance have made such a new car that has been renewed from the inside out to win the recognition of consumers. Focusing on user experience development and all-round balanced development with the times, the sales performance of each step of Lincoln Automobile's localization is the best proof of verifying the market reflection.

As one of the representatives of American luxury, Lincoln Automobile not only has a profound century-old accumulation, but also inherits the American spirit of continuous improvement, and injects a new American luxury experience into the Chinese luxury car market. Last November, lincoln Z was officially unveiled at the Guangzhou Auto Show. This new car also appears in front of the public in the style of "double-sided design", integrating new design, forward-looking technology and intelligent interconnection, interpreting Lincoln's future design concept, redefining American luxury, and highlighting the wisdom crystallization of Lincoln's brand connotation.

In addition, Lincoln Z will also plan to launch a hybrid version of the model in the future to meet the current trend of youth and electrification. With Lincoln's latest design aesthetic concept, reinterpret the connotation of the Lincoln brand. Following the adventurer, navigator and aviator, these three domestic SUV models, the arrival of the new Lincoln Z has opened up a luxury mid-size car segment for the Lincoln brand in China, making up for the gap in the product library.

The "Lincoln Way" also runs through the entire process of car owners from car selection, car purchase, car use, and car maintenance, so that the noble experience accompanies consumers. In the future, the Lincoln team will continue to deeply combine the localization needs of the domestic market and propose three major changes for Lincoln's future development in China: product intelligence, experience digitalization and network modernization, and it is also the ultimate magic weapon for Lincoln China to outwit the future market.

According to the brand plan, by 2030, Lincoln will launch a more complete lineup of intelligently connected and electrified products around the world, continue to promote the continuous evolution of product design concepts, and break through themselves in the direction of intelligence and electrification. Of course, lincoln has always been proud of the "Lincoln way", will also usher in a comprehensive iteration of intelligence and digitalization, deeply integrating digital technology with customer experience. The world's first new Lincoln Way Experience Center was also completed in China, and it is believed that the Lincoln family will stage more exciting new performances in the Chinese market in the future.

Public opinion: with the "Lincoln Way" of continuous innovation to meet the next century!

Century-old precipitation, in Lincoln's brand concept, pure American luxury is far more than the quality of the product itself, but also to create a full experience that accompanies customers to feel at home. As an American luxury brand that has been inherited for a hundred years, it actively conforms to the trend of market rejuvenation and electrification, and constantly becomes younger and richer in product matrix. It is believed to further improve the model matrix under the brand, occupy a place in the luxury car market and push it to a new peak, so that more users can truly understand the essence of Lincoln's "luxury has its own way", and greet the next century with the "Lincoln Way" of continuous innovation!