Some people say that the beauty of Quanzhou lies in the simple, natural and vivid fragments left behind after stubborn resistance to time. In Quanzhou, the famous architect I.M. Pei once said: "Architecture is alive, although it is solidified, it contains humanistic ideas on it." "The new Lincoln Way Experience Center is a vivid illustration of this. Stealing half a day of leisure, the old alleys of the ancient city wantonly pass through the Lincoln Avenue of Stars, encounter and explore American culture, and start an American luxury experience journey, at this time, you seem to be not in a car 4S shop, but in an unprecedented, distinctive leisure social space.
Representing the successful completion of Fujian's first Lincoln New Retail 2.0 demonstration store - Quanzhou Cinda International Trade Lincoln Way Experience Center, Lincoln Way has entered a new era! To this end, Aguijun specially went to explore the store to feel in advance what is unique about the American luxury way that keeps pace with the times
The purest American luxury experience
Before entering the Lincoln Way Experience Center, I was attracted by its design, with the "American Luxury Club" as the design inspiration, the façade is unique in shape, the unique space texture is very designed, and the layers are progressive from the inside to the outside. When night falls, the "breathing lights" inspired by the Lincoln Logo are lit up, and the colors change accordingly, giving the building life. The warm tones are like the lights in the home, which is very ritualistic.
While marveling at the shape of the Lincoln Way Experience Center, what Ah Guijun did not expect was that there were more surprises after entering the experience center. Special personnel accompanied the car throughout the tour, and there were also double escorts for personalized test drives with hospitality bags, and finally there was a grand delivery ceremony, leaving a beautiful souvenir for everyone.
In addition to the six heritage experiences, Lincoln's Way is based on the continuous upgrading needs of Chinese customers' digital intelligence, creating three major upgrade measures of star model display area, craftsman studio and Lincoln boutique area, so that Aguijun has a space to interact with others.
Lincoln creates an immersive experience journey through nine innovations, from space design to humanistic atmosphere, from hardware facilities to exclusive services, all full of American style, such as American cultural experience areas, innovative digital touchpoints, and flexible combination of customer-specific spaces. AGuijun strolled idly to the very stylish coffee bar, tasted a cup of "Lincoln special tone", and admired the Lincoln Walk of Fame in front of him.
Then Ah Guijun came to the social dining bar to share food with three or two friends, personally experienced golf in this immersive American culture theme space, watched NBA ball games, and sometimes became interested in experiencing Hollywood film culture and listening to art lectures, etc., and opened the American sports, movies, fashion, culture, technology and other experiences in an all-round way. Here, Ah Gui felt the life of his dreams.
Vivid and rich integration of digital interconnection
Today, Chinese customers' demand for Smart Connected technology and digital services is increasing, and in order to show respect and sincerity to customers, the new Lincoln Way Experience Center has been designed with these demands in mind from the beginning. Lincoln comprehensively upgraded the brand history digital wall, A Guijun through the ONE ID in the Lincoln Mall after completing the appointment, to the store to scan the code punch card, saw his name appeared on the digital wall, that moment actually felt a little warmth. With a tap on the iPAD, you can experience triple-screen interaction and freely explore the history, present and future of the Lincoln brand.
When entering the exhibition hall, Ah Guijun was also shocked by the "welcome mode" brought by the star exhibition car, such a unique design. The emergence of the craftsman's studio and the exclusive customization service have also made AGuijun more understanding of what is "the purest American luxury experience". After the customer customizes the exclusive model, the personalized configuration and multi-scene integration get an exclusive video, and log in to the Lincoln Mall through ONE ID to view it at any time.
Diversified and ecological customer co-creation experience space
The Lincoln Experience Center also has exclusive customer space, co-working areas, etc., so that Arjun can work and rest here, and enjoy his own "Lincoln moments" in an exclusive environment. Co-creation spaces that can be personalized, romantic marriage proposals, and elegant art exhibitions can all be catered for at the Lincoln Way Experience Center. This made Ah Guijun understand what is the real "pure American luxury experience".
Since entering the Chinese market in 2014, Lincoln has been committed to providing the highest quality products to Chinese customers, and has always focused on creating a first-class customer experience in the industry. The "Lincoln Way" starts from the heart and treats each other with courtesy, which is the customer experience model pioneered by Lincoln in the field of luxury cars in China, and is committed to bringing humanized and personalized services to customers. In 2021, Lincoln accelerated the modernization of the network layout, the construction of Lincoln New Retail 2.0 demonstration store new Lincoln Way Experience Center, this trip Ah Gui felt what is the "trend vane" of architecture, experience and social networking. The opening of the new Lincoln Way Experience Center will mark another milestone in Lincoln Way 2.0 innovation.
GuiyanTang:
With a feeling of nostalgia, Ah Guijun walked out of the Lincoln Way Experience Center. The new Lincoln Way Experience Center has gone beyond the function and design of the automotive industry 4S store, reshaping Lincoln's future retail experience and setting a new service benchmark for all automotive brands. This is also an important reason for every user to understand the brand proposition of "luxury has its own way" and recognize the Lincoln brand.