With the development of the times, the current car buyers are gradually getting younger, and many brands in the automotive industry are constantly trying new ways to play, narrowing the distance with customers, establishing user communities, so that users can really approach the brand and co-create with the brand. Among them, Lincoln has achieved a lot.
In order to create a luxurious, scenario-based, youthful, social and modern American luxury club experience for users, the new Lincoln Way Experience Center was born. Today, we are visiting the new Lincoln Way Experience Center on Jiangling Road in Hangzhou's Binjiang District.
The purest American luxury experience
In fact, the first glimpse of the new Lincoln Way Experience Center subverted my impression of a traditional car center, which is the complete opposite of the stereotypical and conservative feeling of the traditional car center.
As you approach the building, you can first see the light brown breathing lights inspired by the Lincoln Logo, which is very impressive. Especially at night, the breathing lights are bright or dark, as if they have been given life, as if they are waiting for your return as if they were family.
Of course, the heart-warming details begin outside the store, Lincoln in addition to providing users with parking spaces, but also set up exclusive parking spaces for female customers, this move makes me very much look forward to what kind of surprises Lincoln Way will give us.
Because it is during the epidemic period, before entering the store, there will be a special staff to guide us to take temperature and disinfect, and warmly remind us to wear masks throughout the process, and the whole process of visiting the store is easy and comfortable.
Of course, Lincoln's unique sense of ceremony was never absent. In one second, the double-door welcome ceremony fills you with luxurious atmosphere in an instant. Entering the store, the first thing that catches your eye is the Lincoln Water Wall, which symbolizes wealth and beauty in Chinese culture, and also represents the blessing of the Lincoln brand to users.
If you're visiting the new Lincoln Way Experience Center for the first time, you can explore the showroom features on your own in the Digital Wall area. Here you can get a very comprehensive overview of the lincoln brand's history, products and recent events.
In addition to Lincoln's various star show cars, among the many experience areas, the most impressive are the "Lincoln Living Experience Area" and "Craftsman Studio". In the "Lincoln Living Experience Area", you can fully understand the concept of American life, feel the new American entertainment, such as leather goods making and fragrance experience, of course, you can also buy related peripherals at lincoln mall.
In the "Craftsman's Studio", there will be a dedicated connoisseur engineer to accompany you to experience the personal customization of Lincoln models, whether it is "paint color" or "interior material", you can personally touch and feel and choose. The finished model will be displayed on the big screen and can be saved and shared with one click.
In addition to lincoln's hospitality and sense of ceremony, I also found a very interesting little item in areas such as the "Open Customer Negotiation Area" and "American Coffee Bar"—a blue hourglass. The staff said that as long as you make a request and turn the little hourglass upside down, the staff will complete your request before the hourglass timer ends.
The final highlight was the grand delivery ceremony. On the day we went to visit the store, there was a delivery ceremony, and everyone could feel the unique memories of Lincoln for the user's car purchase experience, and feel the full sense of ceremony and sincerity.
The star car of the Lincoln brand
After experiencing the American luxury of the new Lincoln Way Experience Center, let's take a look at the Lincoln brand's star cars – navigators, adventurers and aviators.
Lincoln Navigator, is lincoln domestic model, compared to the same level of BBA products, it has a larger size and better cost performance, has been the attention of everyone.
The front face of the Navigator still adopts a family-style shield-shaped starlight grille with a full LED headlight group, and the rear part of the car adopts the popular through-type taillight design. In terms of size, the width and height of domestic nautical parents are 4849/1934/1693mm, and the wheelbase is 2850mm.
In terms of interior, the vehicle adopts a 12.8-inch central control display, which is full of technology and has a built-in SYNC+ vehicle system. In terms of power, the Voyager offers a 2.0T in-line four-cylinder engine power and a 2.7T V6 engine with a maximum power of 245 hp/ 322 hp, respectively. In terms of transmission, it is matched with an 8-speed manual transmission and is available with a four-wheel drive system option. At present, the Voyager has a total of 5 models, with a price range of 328,800-47.88 million yuan.
The Lincoln Adventurer is currently one of Lincoln's best-selling models in China. The front face of the vehicle adopts the family's latest Xinghui type grille, and the front face with a vertical angle looks very imposing and full of aura. In addition, the vehicle is also equipped with a full LED headlight set, which enhances the overall texture of the vehicle.
In terms of interior, the Lincoln Adventurer adopts a T-shaped center console design, equipped with a 12.8-inch floating central control screen and a full LCD instrument, and also has a built-in SYNC+ smart interconnection system.
In terms of power, the Lincoln Adventurer is equipped with a 2.0T engine with a maximum power of 245 horsepower, and in terms of transmission, it matches an 8-speed manual transmission and is available in front-drive and four-wheel drive models.
Finally, let's talk about the Lincoln Aviators. The front of the Aviator adopts the chrome decorative mesh used in American models, which is high-class and stylish. In addition to this, the vehicle is also equipped with a full LED headlight set. The winger has slender side lines and adopts a suspended roof design, with a length, width and height of 5080/2022/1759mm, and a wheelbase of 3025mm. The rear of the car uses the popular through-type taillights.
In terms of interior, the vehicle's large leather wrapping creates a strong sense of luxury, equipped with a 12.8-inch central control display and a 12.3-inch LCD instrument screen.
In terms of power, the aviator is equipped with a 3.0-liter V6 twin-turbo engine with a maximum power of 355 horsepower, and in terms of transmission, it matches a 10-speed automatic transmission.
After visiting the new Lincoln Way Experience Center, I was reminded of the words of the architect I.M. Pei: "Architecture is alive, although it is solidified, but it contains humanistic ideas in it." "In your spare time, come to the new Lincoln Way Experience Center to experience the most authentic American lifestyle and, of course, Lincoln's star show car."