Text | Only
Design | microcosm
Pure American luxury declares its unique romance and fashion charm, conveying a free and casual pursuit of life, a leisurely state of life, and is now highly sought after by young people. As a representative brand of American luxury, Lincoln brand not only has a profound century-old accumulation, but also inherits the american spirit of continuous improvement, and injects a new American exclusive experience into the Chinese luxury car market. Continuous iterative upgrading and exceeding the expected customer experience are the main factors in the "Lincoln Way" to continue to lead the trend and refresh the industry benchmark.
In Lincoln's brand philosophy, pure American luxury is not only about the quality of the product itself, but also about creating a customer experience at home, and focusing on building long-term and sincere interpersonal relationships with customers.
With the changes in the current lifestyle and user service needs, the Lincoln brand conforms to the development of the times, upgrades the industry-leading service concept "Lincoln Way" in an all-round way, continues to accelerate the comprehensive iteration of intelligence and digitalization, and fully enters the 2.0 era.
To provide users with a sense of technology and humanization coexist with the respect of the experience, highlighting the Advancement with the Times of The American Luxury.
Mao Jingbo, President of Lincoln China
As Mao Jingbo, president of Lincoln China, said, the birth of the new Lincoln Way Experience Center is a key step in Lincoln's comprehensive digitalization from product to customer experience.
Lincoln listens to young customers and drives the new upgrade of Lincoln Way 2.0 to treat customers like friends.
Luxury, scenario, youth, socialization and modern American luxury club experience, it is for Chinese customers, I believe that the "Lincoln Way" will usher in a comprehensive iteration of intelligence and digitalization from now on.
The famous architect I.M. Pei once said: "Architecture is alive, although it is solidified, it can contain humanistic ideas on it." "The new Lincoln Way Experience Center is a vivid illustration of this.
When you walk to the door of the new Lincoln Way Experience Center in Beijing, you can deeply appreciate that Lincoln combines technology and architectural aesthetics.
After nightfall, the textured light brown façade, with soft and warm lights like the rhythm of breathing, instantly gives people a warm visual feeling, as if they have life, greeting the return of customers, full of ceremony.
Stepping into the interior of the exhibition hall, the double-door welcome ceremony and the beautiful meaning of the water curtain wall, the design style and space texture of the American luxury club, every detail presents a pure sense of luxury, and the experience value is filled in an instant. Beijing Fu rui's new Lincoln Way Experience Center in terms of functional layout, moving line design, American cultural atmosphere creation, etc., both aesthetic and functional ultimate integration, quite ornamental gorgeous assembly, to achieve the plasticity of space, the integration of functions, the convenience of experience, so that the user's experience can be fully upgraded.
At the stylish Avenue of Stars Café, users can sip a cup of "Lincoln Special" made by a professional barista, or share a meal together. You can also watch a newly released Hollywood blockbuster in the American charm space, or have a golf game with friends, or even team up for a retro concert to enjoy a rare leisure moment. At the same time, Lincoln Way also set up intimate exclusive services for female car owners, not only arranging Herway Space, but also providing services that are loved by women such as nail art and yoga, bringing a more exquisite and diversified experience.
The Lincoln brand has always pursued continuous innovation, leading the trend of all times with technology and design.
Through American charm space, innovative digital touch area and flexible combination of My Space, Lincoln Way creates a perfect encounter with American culture for users in the bustling modern city, and then sublimates the emotional connection between the brand and the user.
With the continuous development of Zhilian Technology, intelligent applications are everywhere. The Lincoln Way customer experience runs through the whole life cycle of car selection, car purchase, car use, and car maintenance.
Therefore, in order to provide customers with more accurate and convenient exclusive services, lincoln way experience center has made full consideration, driven by digitalization, opened up online and offline contact points, and brought customers a smart experience under the 2.0 era. Through intelligent equipment and boundless interconnection, the original historical and cultural wall in the exhibition hall has been replaced by a modern brand time machine.
This allows users to understand the past, present and future of the Lincoln brand in an immersive interactive experience. You can also explore the story of the Lincoln brand in depth according to the year you are interested in.
In addition, after customers complete the reservation in lincoln mall through ONE ID in advance, they can scan the code and punch the card to see their name presented on the large screen of the brand time machine, and they can also click the touch screen to choose the way to visit the exhibition hall, order food for themselves at any time, and enjoy the comfortable time in the store. The exterior color and interior material of the vehicle are important factors for users when buying a car, and Lincoln attaches great importance to the preferences of each user.
In the ingenious customization space, users can also interconnect with the big screen through IPAD and customize the Lincoln Dream Car in their hearts. Both the model parameters and the optional configuration can be individually adjusted.
At the same time, when displaying vehicles online, you can switch between the three backgrounds of Chicago, san Francisco Bay Area, and colorado Rocky Mountains to feel the visual impact of vehicles in different landscapes.
While fully meeting the personalized needs of users, customers can create their favorite cars with a sense of participation, and generate exclusive videos to share with relatives and friends. In addition, a special material wall is also set up in this area, so that customers can not only clearly see the material presentation of the interior leather, car paint and trim panels, but also touch the real touch brought by the actual material.
The 360-degree "welcome mode" brought by the newly upgraded celebrity car catwalk is even more refreshing. When a customer enters the exhibition hall, the vehicles displayed on the platform will gracefully rotate themselves, and with intelligent ambient lighting effects, they will greet guests with a sense of ceremony.
In addition, customers can easily control the steering of the vehicle through the digital standing plate, and can view the exhibition car in 360 degrees without having to be personally present. It is worth mentioning that every digital facility contact point in the showroom supports OTA upgrades of content and functions, bringing customers a more interactive digital experience in real time.
Disrupting the automotive industry with intelligence, not just products.
As a link to maintain emotions and communication with customers, offline exhibition halls are an important component of transmitting brand value and enhancing customer satisfaction.
The new Lincoln Way takes the user as the origin, starts from the all-round life needs, and subverts the definition of the industry's traditional 4S store with pure American luxury experience, rich integration of digital interconnection, and diversified co-creation experience space, bringing customers a respected and innovative experience, and extending its pure and unique luxury value indefinitely.
Whether a client wants to have a work meeting, take a nap, or create a live broadcast and host a solo exhibition, there's something for you.
Ford President and CEO Anning Chen
As Anning Chen, President and CEO of Ford China, put it: "The 'Lincoln Way' is the way to support Lincoln's rapid growth and success. "When you think of the Lincoln brand, you naturally think of the Lincoln Way.
As the customer experience benchmark of the luxury automotive industry, its service concept has been deeply penetrated throughout the entire brand gene, forming a unique differentiated advantage and becoming a unique presence in the fiercely competitive luxury brand. If you want to continue to grow and develop, you can only continue to innovate yourself, and the Lincoln brand is exactly like this. Adhering to the brand proposition of "luxury has its own way", whether it is excellent product strength or innovative service concept, it is constantly exploring to refresh and advance, create extraordinary brand charm, and create a distinguished exclusive experience for more Chinese users.