Pulling the joint venture mid-size SUV into the 150,000-level level, Jiangling Ford Lingrui will reshape the mainstream SUV value to a new benchmark

How serious has the inner volume of the global market been in recent years? The most typical thing is that when companies shout that consumers' purchasing power is declining, the market continues to emerge explosive goods, so how is this paradoxical phenomenon formed? According to the "2022 China Retail Market Review and Prospect" report released by nielsen IQ, a global monitoring and data analysis company, when more rational Generation Z young users become the main force of new consumption, coupled with the recovery of per capita consumer spending in the post-epidemic era and the increasing pressure on prices, up to 53% of Chinese consumers will choose to buy more cost-effective goods with less money under the premise of ensuring quality, and when this consumption concept becomes a common phenomenon, Nature will force more and more serious involution between commodities.

Let's take the car, a few years ago, everyone could only choose a joint venture small SUV at the 150,000 level, but now with the increasingly fierce competition in the automobile market, many people have found that the entry version of the mainstream joint venture compact SUV RAV4 Rongfang and the medium-sized SUV Tanyue has also silently fallen into the market share of 150,000 small SUVs. But as we said at the beginning, when the phenomenon of inner rolls begins to appear, it will naturally become more and more intense, so let's boldly imagine: will there be a full-size compact SUV product in the joint venture mid-size SUV? In the past, this idea was indeed a bit out of line, but with the listing of Jiangling Ford Lingrui, this joint venture medium-sized SUV not only achieved up and down, but even rolled the price point to 150,000 levels for the first time!

The wide-body high-energy pioneer SUV debuts

yes! You read that right! The high-ranking joint venture medium-sized SUV is only about 150,000! This is an unprecedented explosion of pricing!

To know that the same level of mid-size SUV Tanyue and Jiangling Ford Lingrui, its starting price is as high as 204,900, even if we look at the RAV4 in the lower compact SUV, its starting price of 175,800 is also more than the budget of many ordinary consumers. In contrast, our protagonist today, "Jiangling Ford Lingrui", its price of 139,800-165,800, can be said to directly break through the price barriers between the three mainstream joint venture SUV segments including medium-sized, compact and small, so that consumers can buy the best goods within a limited budget, this move is obviously of epoch-making significance in the Chinese auto market!

Many people will say when they see this: you can buy a C-class car with the money of an A-class car, and it is really difficult to believe its authenticity for a while, should this car be a gimmick?

As the product of the world's top car company "Ford Motor", Jiangling Ford Lingrui will definitely not do things that self-destruct the future of the world's largest automobile market, so it must not only inherit the excellent genes of American cars, but also be as attractive as the price in terms of product strength.

And if you want to attract Generation Z users who are very rational when shopping with product power, the first point is to work design, after all, it is now an era of appearance and justice!

As we all know, Chinese people like "big" and "muscular" when buying a car, and this is exactly the strength of the American car, when we see the use of Ford brand's latest "potential energy aesthetics" language of the leader, its front like a muscle-like bulging hood line, with a strip of sharp headlights connected with the carbon black mesh, as well as a full sense of strength waistline and tail shape, so that people can see the potential energy posture of this car when appreciating from any angle. On the other hand, Toyota RAV4 Rongfang and Volkswagen Tanyue, presumably everyone has already developed aesthetic fatigue for their 10,000-year-old moderate design style.

Many people after watching the appearance of Lingrui, always feel that its body size seems to be larger than the same as the medium-sized SUV Tanyue, it should not be said that the consumer's eyes are sharp, to know that the lingrui, which has the standard size of the medium-sizeD SUV, also adopts a wide-body design, and it is precisely by virtue of the 1935mm and 1706mm of the cross-level shock car width and car height, so that the same level of the tanyue dwarfed, consumers who understand the car should know that the larger the two values, It also means that the people in the car can get more comfortable lateral space and head space.

It is worth mentioning that lingrui, which considers the daily practicality, also adopts the rear flat platform design, which can not only improve the legroom of the passengers again, but also bring a maximum volume of 1422L to the trunk, which means that it can also be transformed into a "mini van", so as to meet the complex car environment such as daily light moving and heavy-duty travel.

Set a new benchmark of 150,000-level value

When seeing 150,000-level, high-value, large-size and medium-sized SUVs, in fact, these keywords are enough to make Jiangling Ford Lingrui have explosive attributes, but Jiangling Ford, which has a more extreme pursuit of product cost performance, actually feels that these external advantages alone are not enough to roll in, it also gives Lingrui a stronger internal selling point, such as the vehicle configuration that consumers also value when choosing a car, especially the intelligent performance of the configuration.

When you enter the car of Jiangling Ford Lingrui, you will be instantly attracted by the double 12.3-inch suspension integrated intelligent interface screen with a sense of technology in the smart cockpit, which can not only realize the AR real-life navigation screen on the LCD dashboard through the built-in Tencent TAI 4.0 intelligent car machine system, but also achieve seamless circulation between the mobile phone and the weChat car version equipped with it, and cure the "mobile phone dependence" by the rich functions comparable to the smart phone.

When you get off the car, if you are not assured of the vehicle condition, just open the Ford Pie APP to complete the remote control of the vehicle, it is worth mentioning that Lingrui's in-vehicle system also supports the same level of rare OTA remote upgrade, which means that consumers do not need to go to the 4S store to upgrade the car skill pack anytime and anywhere. On the other hand, the car machine system of Tanyue and RAV4 Rongfang is not only not rich enough in car machine functions, but also does not support OTA upgrades, which is simply a bit behind the times.

If the intelligent performance in the car machine system cannot be distinguished by the naked eye, the gap in the comparison of intelligent safety is too obvious.

As we all know, in the past two years, the hot high-end smart cars are equipped with no more than a dozen sensors, but when we now see that the whole car is equipped with as many as 21 sensors, and then look at the higher price but even the reversing radar can not do the standard Tanyue and RAV4 Rongfang, this moment really completely understands their gap in sincerity and cost performance, it is really like a chasm!

Under such a strong hardware bonus, the Ford Co-Pilot360 Intelligent Driving Assistance System equipped with Lingrui not only realizes the true intelligent driving of the full-speed segment L2 level with more than 20 intelligent driving assist functions, but also allows the owner to respond to the complex car environment more quickly and accurately.

However, this is not the end, the role of intelligent safety assistance is only used to reduce driving safety, and when the real encounter with unavoidable safety accidents, the body is the last gate to guard the occupants of the car, so we can see that Lingrui is not only equipped with 1500MPa high-strength thermoformed boron steel comparable to the strength level of the aircraft landing gear, but also the same standard 6 airbags, plus the "CN95 intelligent health cockpit" that has passed the highest certification of the national authority 5A level, so as to achieve all-round, Multi-environment to protect the life, health and safety of consumers.

Obviously, after watching the comparison of the three-car configuration, we will find that although Lingrui is the most affordable car, it breaks the traditional cognition of "one penny and one point of goods" and achieves "one penny and three points of goods" with the ultra-cost performance of 150,000 levels, which is simply a subversion of the entire industry, and the new value benchmarking product of mainstream SUVs is none other than it!

As we all know, Z-era consumers are brainwashed by racing movies such as "Head Text D" and "Fast and Furious" from childhood to adulthood, so they also attach great importance to vehicle power performance when buying a car, and in the comparison of the three-car power parameters, we can clearly see that Lingrui is one of the more powerful and cost-effective models, while the higher price of Rongfang RAV4 and Tanyue, their higher price has not given consumers the surprise they want, which is better or worse.

Redefine the consumption service scenario

In fact, in addition to the product itself, Gen Z consumers also attach great importance to aftermarket services, in short, they are more inclined to pay for quality services than the older generation of users.

The reason why Gen Z users value quality service so much is entirely because they are very self-aware and self-aware, and they also pursue value resonance. However, when we look at the current joint venture brand market, we find that the reputation and service in recent years have long been exhausted due to various negative problems, so at this time, not only the joint venture brand must re-emerge to define the consumer service scene, but also become a new benchmark for services in the industry.

To accurately grasp this demand of Jiangling Ford Technology, it is natural to put forward the purpose of "differentiation, youthfulness, personalization and specialization", and from the three core characteristics of "sincere peace of mind, sincere hospitality, and love care", based on user needs, the industry's first and currently has more than 180 Family Space Home Space Ford Experience Store, which can make consumers' demand for cars away from traditional driving functions, and promote young people to dare to try personalized needs in different scenes and environments For example, the experience in terms of technology, fashion and exclusivity will help China's automobile culture develop in a more mature, comprehensive and formal direction.

Big Hero Car Talk: There is no doubt that the appearance of Jiangling Ford Lingrui, for the entire mainstream joint venture SUV market, is like someone launched a subversive revolutionary uprising, it proves that the original size, configuration, performance and service and other aspects of the joint venture medium SUV, not only only cost about 150,000 can be bought, its internal roll to the extreme up and down to eat, but also will re-set a new value benchmark for the entire automotive industry!