The "2022 Women's Consumption Trend Report" shows that the proportion of women's self-pleasing consumption in 2021 has increased significantly, and the amount of self-pleasing consumption has exceeded that of family-based consumption, accounting for 54%, and the transaction amount has increased by nearly 30% year-on-year. Pleasing oneself has become the main driving force for women's consumption, and consumer behavior pays more attention to product refinement and practicality.
In the automotive industry, women have gradually become a new round of target users, and self-satisfaction and quality have become important issues in car purchases. Taste, quality, elegance, refinement... Combined by a few keywords, the MAZDA CX-30 is the only choice on women's list of SUVs.
The ingenuity expression of Soul Motion Design 2.0
The MazdaDesign design language has an extremely important enlightening significance for the automotive circle.
In 2010, SOUL of MOTION laid the foundation for the revolution of Mazda's design language, and now the second generation of soul design concept - Soul Movement 2.0, minimalist design has become a more vivid expression to give Mazda life. When all brands are constantly superimposing elements to shape products, Mazda's Japanese subtraction aesthetic is to delete complexity and simplicity, is restraint, is the taste of the heart, is a better expression of self.
In terms of appearance, MAZDA CX-30 adopts the design philosophy of Soul Movement 2.0, and creates a dome curved surface that reflects the world and changes in light and shadow with face line; the graceful and slender engine compartment and the full and wide rear shape echo back and forth, and the dynamic sense of the coupe and the power of the SUV are perfectly combined, with the highest ground clearance of the same level, and the overall is more dynamic and fashionable.
In terms of interior, the aesthetic concept of subtraction is still continued, and the enveloping cockpit is simplified and simplified, highlighting the presence of the cockpit, reducing the interference of complex decorations on the driver, and more easily entering the state of "human and horse integration". However, minimalism does not mean simplicity, but pays more attention to texture in simple design, so MAZDA CX-30 is also quite particular in materials. Highly handmade sewing process and large-scale use of soft and leather materials, the front seat and MAZDA 3, can fit the S curve of the human body, and through the trunk sound insulation, concealed wipers, shock absorbing resin and other ways to achieve the NVH level of the car level of the same level of leadership, coupled with the ring acoustic arrangement + 8 speakers and sound, a blues or piano song can make the trip more enjoyable.
Known as the "little red pepper", red is also the most classic color of the MAZDA CX-30. Whether it's the sales record of early FAMELIA models, the winner of the 1991 Le Mans race, or the most passionate red livery on the body of the Mazda concept car, "Crystal Soul Red" seems to be synonymous with Mazda, which has been deeply engraved in the brand DNA.
The most appropriate expression of mazda CX-30's temperament is also the crystal soul.
The ultimate ride of the centaurs
Obviously, the MAZDA CX-30 is not a decent SUV: its uniqueness lies in the integration of the design and handling of the coupe and the texture of the premium station wagon interior and spatial practicality, creating a unique sports aesthetic in the mid-to-high-end small SUV segment.
"Focus on the rotor, do not talk about the turbine, pay attention to the driving sense", mazda's pursuit of control performance, has always been known as the brand's spiritual totem. The MAZDA CX-30 also adheres to such a unique personality, although it is a face value control, but it does not ignore the driving experience.
In terms of power, equipped with Chuangchi Blue SkyACTIV-G+ power system, the 2.0L high compression ratio in-cylinder direct injection engine adopts high-pressure 3-stage injection technology, the compression ratio can reach 13:1, the combustion is more sufficient, and the maximum horsepower can reach 158 horses. At the same time, matched with the 6AT automatic transmission, the entire powertrain responds quickly and smoothly, bringing a smooth and calm driving experience. While achieving power freedom, fuel consumption per 100 kilometers can also be as low as 5.6L, taking into account fuel economy.
MaZDA CX-30 is also equipped with GVC PLUS, an upgraded version of the GVC acceleration vector control system, which can not only improve the driver's follow-up to the steering wheel operation of the vehicle, but also ensure the control of the action, and has won the active and passive safety performance of the "European Union New Car Safety Evaluation Association, the Australian New Car Safety Evaluation Association, and the American Highway Safety Insurance Association". In summary, the advantages are faster acceleration and more stable cornering.
Chuangchi Blue Sky's SKY-VA architecture ensures the best driving experience from four aspects, the vibration filter is smoothly transmitted to the chassis of the body, the force conduction of the body without delay, the tire that conducts force to the suspension in a smooth manner, the seat that keeps the pelvis upright spine in an S-shape, the MAZDA CX-30 has a higher body strength, and the chassis also has a higher rigidity and lightweight design, which brings a qualitative leap to the improvement of the dynamic performance of the vehicle.
In terms of space, although positioned as a small SUV, the MAZDA CX-30 has a cross-section size of 4395mm× 1795mm×1540mm, and the longest wheelbase of its class at 2655mm. Every trip is not only your own driving time, but also can carry your family and friends to further places.
Active-passive security configurations give a sense of trust
The new generation of SKYACTIV-VEHICLE ARCHITECTURE Chuangchi Blue Sky vehicle construction technology is the mazda CX-30 to give every female car owner a sense of security.
Thanks to the 1310Mpa class high tension steel cold-formed parts, the 2021 MAZDA CX-30 achieved "all aspects" in terms of passive safety, once again winning six full-quality (G) evaluations from C-IASI in 2021, and performing well in front, side and roof strength tests.
The A-pillar adopts 1180MPa ultra-high-strength steel, and the tough A-pillar can effectively protect the front cockpit passengers, especially the co-pilot's girlfriend; the B-pillar uses 1310MPa ultra-high-strength steel, and the main body of the B-pillar is newly reinforced, which is pressed into one piece. The new door hinge has been increased from 580MPa to 780MPa, and the strength of the front and rear door anti-collision steel beams is greater than 1470MPa; the top steel strength of the MAZDA CX-30 is above 1180MPa... These data are the cornerstone of the MAZDA CX-30's top evaluation of the safety crash test.
In terms of active safety, the upgraded i-ACTIVSENSE intelligent safety assistance system includes MRCC adaptive cruise, LDWS lane departure warning, SBS intelligent forward brake assist system, LAS lane keeping, HBC adaptive high beam control system, etc., which can assist drivers in real time to drive safely, even novice drivers can easily control the vehicle. At the same time, engineers developed scabs low-speed brake assist system and other configurations, sensing dangers and avoiding them in time to reduce the possibility of accidents.
The data shows that since its listing, the number of female users of MAZDA CX-30 has become increasingly large, accounting for more than 41% of the total user group. Why do female car owners prefer the MAZDA CX-30? We've summarized a few reasons:
On the one hand, because of the dual advantages of its design and driving experience, the craftsman spirit in the Mazda brand is to have a self-esteem similar to conceit for their own craftsmanship, and only strive for excellence, which coincides with the pursuit of quality by female consumers.
On the other hand, the MAZDA CX-30 is more like the spiritual portrayal of the contemporary female user group: it has both a high-value appearance and an independent spiritual connotation. Ta seems to truly record the ideal state of each girl: may you have high heels and running shoes, drink tea and drink; may you have brave friends and awesome opponents; may you have deep affection for everything in the past, but never look back; may you be particularly beautiful, especially calm, especially fierce, and especially gentle.
Every woman may be able to find her own resonance on the MAZDA CX-30.