After the successful completion of his five-year term, Mr. Fu Yuanhong officially stepped down as executive vice president of Changan Mazda Automobile Co., Ltd., and Mr. Wang Hui succeeded Mr. Fu Yuanhong as executive vice president of Changan Mazda Automobile Co., Ltd.
[Wang Hui as Executive Vice President of the New Changan Mazda Automobile Co., Ltd.]
During his tenure, Changan Mazda's annual production and sales exceeded 190,000 units, becoming one of the fastest growing joint venture brands in the domestic automotive market. The company has introduced the second generation of MAZDA CX-5, MAZDA CX-8, the next generation OF MAZDA3 Axela, MAZDA CX-30, MAZDA CX-30 EV five characteristic boutique models, accelerating the promotion of Changan Mazda from small to medium-sized, from fuel vehicles to new energy to improve the product layout. In 2021, Mr. Fu Yuanhong promoted the integration and restructuring of Changan Mazda and FAW Mazda, and proposed a future-oriented "441 channel strategy" to drive the Mazda brand to open a new year of development in the Chinese market. In the field of marketing, Mr. Fu Yuanhong innovatively put forward the "user +" thinking, constantly innovated and opened up the connotation and boundaries of fan marketing, and achieved wide user praise and marketing results.
The successor, Mr. Wang Hui, joined Changan Automobile in 2003 and has successively served as the deputy director of the Process Planning Institute of the Process Technology Department of the Research Institute, the director of the Strategic Planning Department of the Strategic Planning Department, the director of the new business co-ordination project team of the Strategic Planning Department, the director of the company's office, the executive vice president and party secretary of Changan Mazda Engine Co., Ltd., and the person in charge of the Changan Mazda new energy cooperation project, with rich experience in process development, strategic planning and execution, and joint venture cooperation project management.
Work together to increase efforts. Mr. Wang Hui's joining coincides with the new year after the integration of the Mazda brand in China, and I believe that Mr. Wang Hui's broad strategic vision and rich experience in joint venture project management will inject strong energy and vitality into the new Changan Mazda standing at a new starting point.
