Today is Wednesday, February 23. Yesterday's review: Wang Hui took office as executive vice president of the new Changan Mazda Automobile Co., Ltd., Wuling brand night, Jidu signed a strategic agreement with ZF, and SAIC Volkswagen new Weiran pre-sale. Today's car morning report, meet with the red sister at seven o'clock in the morning!
Yesterday's review 1: Wang Hui assumed the position of executive vice president of the new Changan Mazda Automobile Co., Ltd
Yesterday, Changan Mazda announced that after the successful completion of his five-year term, Mr. Fu Yuanhong officially stepped down as the executive vice president of Changan Mazda Automobile Co., Ltd., and Mr. Wang Hui took over Mr. Fu Yuanhong as the executive vice president of Changan Mazda Automobile Co., Ltd.
Wang Hui joined Changan Automobile in 2003 and has successively served as the deputy director of the Process Planning Institute of the Process Technology Department of the General Research Institute, the director of the Strategic Planning Department of the Strategic Planning Department, the director of the new business coordination project team of the Strategic Planning Department, the director of the company's office, the executive vice president and party secretary of Changan Mazda Engine Co., Ltd., and the person in charge of the Changan Mazda new energy cooperation project, with rich experience in process development, strategic planning and execution, and joint venture cooperation project management.
During Fu Yuanhong's tenure, Changan Mazda's annual production and sales exceeded 190,000 units, becoming one of the fastest growing joint venture brands in the domestic auto market. The company has introduced the second generation of MAZDA CX-5, MAZDA CX-8, the next generation OF MAZDA3 Axela, MAZDA CX-30, MAZDA CX-30 EV five characteristic boutique models, accelerating the promotion of Changan Mazda from small to medium-sized, from fuel vehicles to new energy to improve the product layout.
In 2021, Fu Yuanhong promoted the integration and restructuring of Changan Mazda and FAW Mazda, and proposed a future-oriented "441 channel strategy" to drive the Mazda brand to open a new year of development in the Chinese market. In the field of marketing, Mr. Fu Yuanhong innovatively put forward the "user +" thinking, constantly innovated and opened up the connotation and boundaries of fan marketing, and achieved wide user praise and marketing results.
Yesterday's review 2: Wuling brand night
On February 22, SAIC-GM-Wuling held the 2022 Wuling brand conference in Shanghai, officially releasing the brand strategy of "China Wuling Two Wings Flying Together" on the spot, and opening a new journey of brand upward with "user wings" and "technology wings".
At the same time, equipped with a new generation of Ling OS Lingxi system Wuling Capgemini 280T Jinqing listed, the new car power intelligence Qi Huanxin, a total of 1.5T CVT automatic premium type and 1.5T CVT automatic flagship 2 models, the official guidance price is 115,800 yuan, 125,800 yuan, before March 31, users can book a car to enjoy the highest 10,000 yuan 5 luxury gifts!
In addition, in response to the national call for "300 million people on ice and snow", at the press conference, Wuling officially signed a contract with the Xuedu Cuiyun Mountain user base, landing the world's first user Ling sense base of the Wuling brand, which will also land a new LING HOUSE and carry out a series of multi-dimensional integrated brand experience activities to realize the wonderful dreams of the people.
Yesterday's Recap 3: Jidu signed a strategic agreement with ZF
On February 22, ZF and Jidu officially signed a strategic agreement to help Jidu build the world's leading automotive robot. The two companies will work closely together in the chassis components and control systems, electric drive systems, and passive safety systems.
In this cooperation with ZF, Jidu will continue to increase the chassis of the in-line control. Specifically, Jidu will be responsible for the development of exploratory new functions related to smart driving and some product experiences, while ZF will be responsible for developing high-quality chassis components and creating safe and reliable digital execution interfaces.
In the future, Jidu said that it will continue to accelerate the process of research and development and mass production. It is reported that its first automotive robot concept car will be released at the Beijing Auto Show in April this year, and the mass production model with L4 level autonomous driving capabilities will be launched in 2023.
Yesterday's review 4: SAIC Volkswagen new Weiran pre-sale
On February 22, SAIC Volkswagen officially opened the pre-sale of the new Weiran Vilaran, and now you can enjoy four lifetime benefits under the order, including lifetime free maintenance and lifetime warranty of important parts, etc., full of sincerity. At the previous Guangzhou Auto Show, the debut of the new Viran Vilaran has attracted the attention of many successful people. The new car is mainly upgraded in the interior part, equipped with a floating central control large screen, and is a 7-seat luxury MPV based on the MQB EVO digital architecture.
The new Viran Vilaran interior adopts a suspension design in many places to increase the youthful atmosphere, while upgrading the intelligent vehicle connection system and driver assistance system brings a more efficient and digital driving experience, and further highlights the luxurious MPV characteristics of "suitable for riding and driving".