On January 1, on the occasion of the New Year's Day, Changan Mazda welcomed two new users, namely the first next-generation ANGKSELA owner from Nanjing and the first CX-5 owner of the New Year from Chongqing. Toru Nakajima, President of Changan Mazda Automobile Co., Ltd., and Fu Yuanhong, Executive Vice President of Changan Mazda Automobile Co., Ltd., delivered new car keys to two new users at Changan Mazda's Nanjing Tianhe Store and Chongqing Yugao Store respectively.
At the delivery ceremony, Nakajima said: "In 2021, Changan Mazda achieved the best business structure and operating system through the restructuring of the joint venture business in China, laying a good foundation for customers to provide more satisfactory services. ”
Toshi Nakajima (left), President of Changan Mazda Automobile Co., Ltd., and Fu Yuanhong, Executive Vice President of Changan Mazda Automobile Co., Ltd. (right)
Fu Yuanhong said: "In the past 2021, Changan Mazda promoted and realized the integration of the two horses. In the fields of car three guarantees, parts claims, and after-sales service that users are most concerned about, our standard is high or low. ”
According to Changan Mazda, in 2022, three remodeled models are expected to be launched, and the target sales this year is 200,000 units. It is worth mentioning that the meaning of the after-sales service standard mentioned by Fu Yuanhong is "high or low", in fact, it is to choose a better and more beneficial way for consumers by comparing the services of the two dealers.
It is understood that after the integration of the two Horses, FAW Mazda's models are still in Changchun for production.
More than 4 months have passed since the official announcement of FAW Mazda's official merger into Changan Mazda on August 24, 2021, and upstream journalists rushed to a former FAW Mazda dealer in Chongqing's Yubei District on the eve of New Year's Day in 2022 to learn about the latest situation of local dealers after the integration.
Entering the store, you can see that many promotional materials such as banners, exhibition shelves, photo spray paintings, etc., have been replaced by changan Mazda's promotional content. A salesperson is also busy using his mobile phone to do live streaming with goods, introducing the new long horse models in the store to netizens.
"Now our store can sell the full range of Changan Mazda models, including after-sales." A salesperson at the Wanshixin 4S store said that unlike the previous situation, their store has dared to fully accept orders for long horse models, because during the 2022 New Year's Day, the long horse's exhibition car will be officially shipped to their store.
After the merger, the staff in the store prefer to call the Long Horse model and the original Yima model Nanjing Products and Changchun Products respectively, so that they can naturally avoid mentioning FAW Mazda again.
"2021 finally survived, it is not easy, the original only CX-4 and Artez two cars can be sold, and now the product line has suddenly become a lot wider, let us see the development of the momentum and hope." Ms. Zheng, general manager of Wanshixin 4S store, said with some feelings.
Sales of models increased from two to seven, including Mazda's main models sold in China: the Axela and CX-5, in addition, Ms. Zheng also got the exclusive agent of the CX-30 EV in Chongqing.
According to Ms. Zheng, some time ago in order to clean up some of the CX-4 and Artez inventory cars, a relatively large discount was given, but now that the discount has been recovered, she hopes that in 2022, the merged Changan Mazda can achieve unified control in operation, publicity, pricing and other aspects, and slowly restart sales.
According to the data released by the media, the cumulative sales of the entire Mazda brand in China from January to November this year were 170,000 vehicles, down 11.7% year-on-year. Among them, the sales of this unxella car reached 82,000 units, accounting for more than 60%, while the sales of other models are average.
Toru Nakajima, president of Changan Mazda Automobile Co., Ltd., once told the media that the original intention of the integration was to enhance the brand and value of Mazda's business in China, fully focus on resources, products and channels, and provide completely unified standard products and after-sales service by Changan Mazda to regain market confidence.