Let the people benefit from it

Picture: Shangli County, Jiangxi Province, has continuously strengthened the protection and utilization of revolutionary cultural relics. The picture shows the "Shuimuyuan" student association of Shuiyuan Primary School receiving red education and carrying out artistic creation at the Banzhu mountain party sex education base. Photo by Zhong Yang: In the rural bookstore in Rugao City, Jiangsu Province, teacher volunteers guide children to paint drama faces. Photo by Xu Hui: Xichang City, Sichuan Province, has held the Daliangshan International Drama Festival for three consecutive years. The picture shows that the third Liangshan International Drama Festival held an exhibition to benefit the people. File picture Photo: Exterior view of Harbin Grand Theater. Profile picture Typography: Zhang Fangman

In recent years, revolutionary cultural relics protection units, farmhouse bookstores, theaters, museums, and cultural centers in various localities have continuously innovated service forms, service means, and service contents, which have greatly met the needs of the people's cultural life. The development of science and technology has brought new opportunities to public cultural services. All localities should explore new ways and methods to improve the efficiency of cultural services and enhance the people's sense of gain and happiness in spiritual and cultural life.

- Editor

Revolutionary relics "come alive"

Innovative communication methods inherit the red gene

Reporter Wang Jue

In the form of storytelling, it shows the noble sentiments of the revolutionaries who are loyal to their faith and loyal to the people, and highlights the arduous and simple work style of the Workers' and Peasants' Red Army during the guerrilla war in the Xianggan Border Region. By increasing the cultivation of red propaganda talents and innovating communication methods, Lianhua County, Jiangxi Province, has made the old revolutionary sites a party history propaganda classroom and a red tourist attraction.

In recent years, Lianhua County has compiled more than 30 red books such as "A Gun of Lotus Flowers" and "A Hundred Years of Initial Heart I Tell You To Hear - Red Stories Written to Teenagers", collected and sorted out more than 2 million words of red historical materials, more than 530 red characters and events, protected and used more than 40 old red sites such as the old site of the Marching Conference of the Autumn Harvest Uprising Troops in Gaotan and the old site of the reorganization of the Xianggan guerrilla forces, set up more than 100 village-level red cultural exhibition rooms, built 32 famous red villages, and created "Autumn Harvest Uprising Troops Transferred to Shangjinggang". Lotus a gun sparks the plains" and other red education and tourism routes, the development of more than 200 red scenic spots.

The local government has also set up the Gan Zuchang Cadre College, newly established the Archives and History Museum, recruited and selected a group of professional party history research talents with professional backgrounds, and cultivated a team of more than 400 red propaganda talents composed of village branch secretaries, teachers, organ cadres, and freelancers through activities such as the "Red Education Gold Medal Explainer Competition" and the "Villagers' Red Story Contest." In the past three years, the number of local tourists has reached more than 1 million.

Recently, the State Administration of Cultural Heritage and the Ministry of Finance jointly issued the "Notice on Strengthening the Work of Revolutionary Cultural Relics in the New Era". The circular pointed out that it is necessary to encourage innovation in the way of dissemination of revolutionary cultural relics, rationally use modern scientific and technological means, integrate multimedia resources, increase the digital display and dissemination of revolutionary cultural relics, enhance the expressiveness, dissemination and influence, and vividly disseminate red culture.

In recent years, the scale and popularity of red tourism carried out by relying on revolutionary sites and revolutionary cultural relics have risen in an all-round way. Many revolutionary sites have become an important option for the people to travel and a "net red punch card". Various localities use a variety of ways to promote the "living" of red cultural relics resources. Yan'an City, Shaanxi Province, launched a series of 100 episodes of red stories, looking back at the party's magnificent years and development process in the Yan'an period through precious revolutionary cultural relics. Guimen Township, Shengzhou City, Zhejiang Province, has increased the upgrading and transformation of the former site of the first rural party branch in the local area, added agricultural culture display, party building position construction, etc., and invested 300,000 yuan to rebuild a digital exhibition hall that can accommodate about 50 people to integrate propaganda and exhibition. The red repertoire was choreographed and filmed locally and broadcast in the digital showroom.

The relevant person in charge of the State Administration of Cultural Heritage said that the revolution memorial halls in various places have launched high-quality exhibitions and actively explored novel ways of dissemination, such as through short videos, cloud live broadcasts, cloud exhibitions, H5, etc., to increase the audience's sense of substitution, immersion and experience. Concerts, plays, and recitations of works were also carried out in various localities in connection with revolutionary history and figures. Research courses based on revolutionary cultural relics resources are also being launched one after another, allowing red culture to run through the classroom teaching and practice process. At the same time, the responsible person also stressed that in the process of revitalization and utilization, we must adhere to the correct political outlook and historical outlook, put an end to commercialization and vulgar speculation, spread the real revolutionary values, and pass on the revolutionary spirit.

It is understood that in the next step, the opening rate of revolutionary cultural relics protection units will be further improved. The protection and utilization of revolutionary cultural relics will be combined with the improvement of public cultural services to promote economic and social development and the improvement of people's livelihood.

The farmhouse bookstore is "new"

Love waters the child's heart and cultivates the civilized countryside

Reporter Zhang He

For the children of Fengjiazhuang Village, Gaomi Economic Development Zone, Weifang City, Shandong Province, Baode Academy is a highlight of their childhood, and the time spent in the academy is happy and fulfilling. There are a wealth of books, versatile teachers, endless stories, endless crafts, endless skills... On weekends and winter and summer vacations, there is reading, singing and laughter.

Creating this paradise for the children are rural teachers Li Jiyuan and Shan Meihua. In the past 9 years, the husband and wife have taken out their own houses and courtyards to create a rural cultural complex integrating a farmhouse bookstore, a new era civilization practice center and a cultural compound.

At Baode College, children can not only read, but also practice writing, painting, and learn martial arts, and Gaomi "Intangible Cultural Heritage" fluttering gray Year paintings, Gaomi paper-cutting, and Gaomi Maolu also entered the classroom. Li Jiyuan said: "At the beginning, seeing that we had so many activities, some villagers were worried that they were charging fees and did not dare to send their children, so we publicized everywhere, not a penny, all free. In order to dispel the concerns of the villagers, I simply went to the county to register Baode College as a non-profit organization. At this moment, the villagers are happy, and more and more children come on weekends, winter and summer vacations!"

As rural teachers, Li Jiyuan and Shan Meihua deeply feel that rural children lack quality education resources and public cultural space, and children are often left unattended on weekends and winter and summer vacations. They took out their own marriage room, purchased books, tables and chairs at their own expense of tens of thousands of yuan, and opened Baode College.

"Virtue is not alone, but there will be neighbors." After the love and kindness of Baode College spread, many volunteer organizations took the initiative to contact the college and provide door-to-door service.

Qingdao Agricultural University Dewu Branch Teaching Team is one of the earliest volunteer organizations to arrive, Xu Jinliang, the leader of the teaching team, introduced that the courses brought by college student volunteers are very rich, including origami, painting, music, sports, English, etc., which are quite popular with children. Zhang Minglei, a primary school student who studied nearby, said that with his big brothers and sisters, he learned a lot of knowledge that he didn't know before, improved his creativity and broadened his horizons. At present, there are nearly 20 volunteer teams that carry out volunteer teaching services at Baode College all year round.

The local volunteer team in Gaomi regards Baode College as their home and brings local culture to the children. For example, some volunteer teaching teams teach children how to pay attention to food hygiene from the beginning of food, prevent diseases from entering the mouth, and the children listen to it with relish.

Li Jiyuan was deeply touched by the influx of volunteers and children who continued to grow and progress, he said: "In the past 9 years of opening the college, I have deeply realized that all walks of life care about rural children, the importance attached to volunteer service, and the atmosphere of civilization and mutual assistance has become more and more intense. "After gaomi city put the village-level practice station of the New Era Civilization Practice Center in Baode Academy, the college received more and more help. From the first few hundred books to the current tens of thousands of books, from the first 1 room to the current 4 classrooms and the entire courtyard, from 1 college to the development of multiple branches...

The area of Baode College is getting larger and larger, and Li Jiyuan and Shan Meihua still live in a small room of more than 20 square meters. This little room was lent to them by their uncle. Li Jiyuan said: "Taking root in the countryside and serving the countryside is my lifelong ambition, as long as the children need it, Baode Academy will continue to run it, and plant the seeds of knowledge, culture and morality into the hearts of the children." ”

Traditional Peking Opera "tide" up

Watching the drama on the cloud there are many fans

Reporter Zheng Haiou

Recently, the classic drama "Dragon Phoenix Chengxiang" staged by the Guidance and Support of the Department of Industrial Development of the Ministry of Culture and Tourism, the National Peking Opera House and China Mobile Migu Company adopted the "5G+4K" cloud broadcast mode, which won a round of applause on the Internet.

"Dragon and Phoenix Chengxiang" is based on the 54th "Wu Guo Tai Fo Temple to See the Groom, Liu HuangShu Cave House Continued Good Couple" in the "Romance of the Three Kingdoms", which is adapted from the combination of "Beauty Plan", "Ganlu Temple", "Hui Jingzhou" and "Lu Huadang", and has been staged for more than 100 years. After generations of Peking Opera masters have been inherited and interpreted, singing and playing have their own points of view, and they are often performed and renewed. The performance was starred by Peking Opera performance artists Yu Kuizhi and Li Shengsu, leading 10 first-class actors of the National Peking Opera House and 3 winners of the Plum Blossom Award. "Horns are horns, admire!" A set of horns", "complete industry", "the word is round, full of charm, not enough to hear the classic"... In the studio chat room, online ticket friendly reviews continue.

"In today's rapid development of high-tech, Internet and 5G technology, it is timely to explore the integration of traditional art and modern technology, and the integration of offline performances and online stages." Wang Yong, president of the National Peking Theatre, said.

The video is not clear, the picture is single, the sense of scene is lacking... Simply shooting a performance into a camera often encounters a similar problem. "This performance presented the audience with the first 4K ultra-high-definition version of "Dragon Phoenix Chengxiang". In addition, the performance integrates a variety of real-time interactive forms, the audience and their families watch the play together in the 'cloud box', and can also 'cloud help' the actors through functions such as 'cloud tipping'. Wang Yong introduced, "The most distinctive is the intelligent application, the innovative use of watching the big drama, the horn is coming, the organist and drum master perspective and other 8 major perspectives, from the protagonist stage to the backstage performance team, the audience can personalize their own 'exclusive perspective'." "Immersing the audience is only one aspect, this performance also added the "cloud guide" and "cloud explanation" links, which enhanced the fun and knowledge of the performance. Some netizens praised: "This way of performing while explaining is particularly good, many people do not know the exquisiteness behind the opera, but these exquisite things make the opera more attractive." ”

According to the data, this year's "Dragon and Phoenix Chengxiang" performance has sold a total of 71,085 tickets and a box office income of more than 1.12 million yuan. The online broadcast has achieved a double harvest of social benefits and economic benefits. "The number of viewers of "Dragon and Phoenix Chengxiang" this time is equivalent to hundreds of times the capacity of a single audience in a large theater. Online literature and art have greatly expanded the coverage of the audience and played a role in popularizing art. Experts said.

Launched a variety of Peking Opera special "cloud tip" emojis, bullet screens, interactive props, let users "play"; design exclusive emojis and cover red envelopes with national style and national tide elements to provide happy "condiments" for the audience and fans' social networking; launch creative videos, Peking Opera costume changes, celebrity interviews, backstage secrets and other fun activities, and more special documentaries, Peking Opera "Dragon and Phoenix Chengxiang" VR (virtual reality) viewing, AR (augmented reality) interaction, etc., to upgrade the performance content... Wang Yong said: "Peking Opera is both traditional and trendy, and it must be inherited and disseminated. We use various modern means of communication to promote and popularize Peking Opera in order to attract more young people to understand Peking Opera, understand Peking Opera, like Peking Opera, join the inheritance team, and carry forward Peking Opera. ”

People's Daily ( 2022-04-06 14th edition)