【Introduction: At the moment when the new energy market is booming, Artuka is not only a sincere work for consumers who like joint venture pure electric models, but also a transformation of GAC Mitsubishi to expand the new energy market. 】
Written by | Xiaohua and editor | Hezi
Young consumers who love the joint venture pure tram, for the A+ pure electric SUV Artuka, which was launched at the end of March, it can be said that the expectation value has been full. At a time when the new energy market is booming, Artuco is not only a sincere work for consumers who love joint venture pure electric models, but also a transformation of GAC Mitsubishi to expand the new energy market. Especially at a time when the new energy vehicle model has been seriously homogenized from the inside out, Atuka, which is highly recognizable in appearance and inherently has the quality of Mitsubishi's century-old car manufacturing and the mature pure electric technology of GAC Group, may become a dark horse in the market, and better help GAC Mitsubishi to expand its territory in the new energy market.
Ride on the new energy east wind to follow the trend
2021 is definitely the first year of China's new energy vehicle outbreak. According to the China Automobile Association, China produced 3.545 million new energy vehicles and sold 3.521 million units last year, all of which increased by 1.6 times year-on-year. Experts estimate that 2022 will continue to show a "highlight moment" of "high-speed + high-quality" development.
However, looking at the domestic new energy market, there are not many joint venture pure electric SUV models that consumers can choose. Especially in the Japanese car market, which accounts for nearly a quarter of the domestic oil car market (data from the Association of Passenger Vehicles: 22.6% of the japanese car market share in 2021), there is not a model on sale based on the pure electric platform on the market.
To this end, in the rapid development of the new energy vehicle market and not yet saturated outlet, in order to comply with the new trend of electrification, but also to better meet the needs of consumer cars in the Chinese market, GAC Mitsubishi based on its own development layout, accelerated the process of electrification, launched the brand's first joint venture hardcore pure electric SUV Artuka. At the same time, Atuka is also a positive demonstration made by GAC Mitsubishi to practice the national "new four modernizations" and "carbon neutrality", which is of great significance for promoting the deep integration of industrialization and informatization and achieving comprehensive industrial upgrading.
The listing of Artuco not only enriches the product matrix, but also means that GAC Mitsubishi has officially made great strides into the era of electrification and intelligence. In the future, with Atuka as the origin of electric intelligence, GAC Mitsubishi will continue to strengthen the research and development and production of new energy vehicles, open up the deepening layout of new energy vehicles, and launch more and more leading new energy models.
Dual brand genes unite to break through
For domestic consumers, Mitsubishi Motors is a veritable household name, and its achievements in the field of quality SUV manufacturing are obvious to all. Gac Motor Group is the leading enterprise in the field of new energy vehicle manufacturing in China, which has mature and advanced pure electric technology, and at the same time has a strong strength that many new car-making forces do not have.
The cooperation between Mitsubishi Motors and the GAC Group can be said to have opened a new cooperation model for joint venture car companies, and sought "win-win" through strategic cooperation through resource sharing and each taking advantage of its own strengths. Therefore, artuco, which was jointly built, gives full play to the respective advantages of both parties to the joint venture - perfectly integrating mitsubishi motors' global design language, GAC Mitsubishi's professional manufacturing process, and GAC Group's advanced technology in the field of new energy. It can meet the multiple needs of consumers for pure electric SUVs in terms of high value, large space and high quality.
It is worth mentioning that relying on the dual platform cooperation advantages of Mitsubishi and GAC, Artuka is one step ahead, preemptively filling the vacancy of the Japanese joint venture pure electric hard SUV, and laying out the A+ level joint venture pure electric SUV market. After the first-mover advantage of GAC Mitsubishi's first layout is formed, it will inevitably have a leading attraction to the market.
Jump out of the inner volume to choose hard rigidity to highlight the hardcore style
With the development speed of new energy vehicles getting faster and faster, the phenomenon of homogenization is also very serious. The reason why Atukao can make people shine is because the exterior and core have a distinct Mitsubishi unique hard-school style. It can be seen that the exterior design of Artuco, especially the front face, is highly recognizable. This is due to its inheritance of the Mitsubishi brand's latest family design language "Dynamic Shield", the tough, atmospheric family-style front grille with a dynamic shield, the hardcore is not strong, highlighting its youthful and sporty atmosphere as an SUV.
Based on the layout of GAC Pure Electric GEP2.0+ platform, Artuka's wheelbase is up to 2830mm, which makes Atuka in the same level of pure electric SUVs, providing consumers with a large size of leapfrogging, coupled with 66% of the ultimate space utilization, the space performance far exceeds that of the same level of models. Whether it is a seating space or a storage space, it can bring consumers a spacious and comfortable feeling of leapfrogging.
In addition, Artuka's breakthrough in science and technology and intelligence is really eye-catching. In the current domestic joint venture pure electric SUV models, it has the hard-core technology of Supreme Technology. Dual 12.3-inch LCD screens, full-scene intelligent voice interaction, AR real-life navigation, 360° panoramic parking, etc., Atuka's internal configuration is both advanced and practical. Taking the new generation of iFLYTEK XTTS voice (China's automobile market) as an example, it supports sound source positioning and deep control of the car, enhances the live-action dialogue and exchange experience, and well matches the current young consumer group's demand for smart cockpit.
In terms of driving control, the original aluminum alloy pure electric platform, the same 50:50 car weight ratio as the professional sports car, and Mitsubishi's excellent chassis structure and chassis tuning, let Artuka has a good sense of hard driving control while being safe. At the same time, Artuka Motor System adopts permanent magnet synchronous motor, and the industry's first "three-in-one" electric drive using Nidec to achieve a maximum power of 165KW and a maximum torque of 350N·m, and an acceleration time of 0-50KM of 3.5 seconds, so the driving experience can be enjoyable. Coupled with the ultra-long endurance performance of 69.9kWh ternary lithium battery and CLTC520km, it can fully meet the "5+2" new energy life of young people.
GAC Mitsubishi has always advocated a "5+2" life model: "5 days of green commuting life, 2 days of relaxed leisure life". It is believed that after the listing, Atuka can accompany consumers to open a better life of diversified travel. Overall, Artucko combines the exterior of hardcore exterior, light luxury interior, and the external beauty of extra space, and the inner beauty of smart cockpit, leading platform, and super power. Such an A+ class electric SUV, looking around, there are not many competitors in the market.
Comments
For the GAC Mitsubishi brand, the listing of Atuka further enriches the brand's layout in the fuel SUV + pure electric SUV market, helping the brand to deepen the new energy market; for consumers, Atuka allows consumers to enjoy the brand heritage and quality control texture of Mitsubishi Motors, and also allows them to feel the charm of gac group's new energy technology. Coupled with Artuko's choice to jump out of homogeneity, maintain the hardcore state of the SUV, and have the advantages of high value, large space, and high product-price ratio, it has a strong attraction for young people with great personality needs. Expect it to perform after the listing.