Recently, the reporter learned from a number of confinement centers in Zhongshan City that in the past two years, asset-light hotel-style confinement centers have begun to be favored by operators. These new confinement centers cooperate with mature business hotels, which not only reduces their own investment pressure, but also alleviates the operational pressure of the hotel.
Yuezi Center chose to settle in the hotel
On the 8th floor of the Dashin Hotel in Dashin Shindohui Jinza, the pregnant women staying in the Xi'en Confinement Club are performing postpartum repair exercises in the yoga room. Originally the lobby and cafeteria of the Dashin Hotel, it has now been leased to the Heon Confinement Club and has become the clubhouse's activity room, reception room, yoga room and separate confinement kitchen. The 15th and 16th floors further up were also rented and became the confinement room of the confinement clubhouse, and the corresponding floors were equipped with maternity rooms and baby swimming rooms. Confinement rooms are divided into single rooms and suites, and the price of room packages varies according to the room type and service content.
Such a model of cooperating with hotels to open a confinement center is not uncommon in Zhongshan, and in the Golden Diamond Hotel and atour Hotel, there are already Confinement Centers, among which the Newborn Garden Mother and Baby Club in the Golden Diamond Hotel uses the serviced apartment site outside the Golden Diamond Hotel, and the model is generally similar.
Liu Yanping, founder of Xi'en Confinement Club, said that compared with the single-family self-built confinement center, the investment of the hotel-style confinement center is relatively small, and the investment transformation cycle is relatively short, this model has become the mainstream in large cities with little land, and it has only emerged in Zhongshan in the past two years. For the hotel-style confinement club, Liu Yanping believes that it is a better choice for operators and consumers, "The single-room confinement package, less than 30,000 yuan, includes one-on-one care for pregnant women and newborns throughout the month, and I believe that this price and service is also a good choice for consumers." ”
The two sides are looking for a win-win model of cooperation
The relevant person in charge of Zhongshan Golden Diamond Hotel said that under the epidemic situation, in order to break through the traditional hotel business model, Golden Diamond Hotel introduced a confinement center across borders to maximize the utilization rate of idle rooms. For the mothers and babies in the confinement center, they can not only get professional care and care, but also enjoy the services from the hotel, which is the advantage of the hotel-style confinement center. He believes that under the background of the current transformation and upgrading of Zhongshan's commercial market, Yuezi Center and hotels are looking for new breakthrough methods and growth points.
For Liu Yanping, in addition to the decline in people's willingness to choose confinement centers due to the epidemic, fierce competition is also the pressure that confinement center operators need to face in the past two years. "Since 2019, the number of confinement centers in Zhongshan has grown rapidly, and it is estimated that more than ten new centers will be added in 2020, which was slow last year, and we know that there are five or six, and the competition can be described as very fierce." In 2012, Liu Yanping entered the yuejie industry to set up a yuejie company, training and sending thousands of professional yuejie to the market, and chose to open a confinement club the year before. Even with abundant human resources, she still feels that the competition in the market is becoming more and more fierce. She believes that cooperation with hotels is an option for both parties to jointly resolve market pressures, help the industry to develop benignly, and provide better services for mothers and newborns.
◆ Zhongshan Daily Editorial And Distribution Center
◆ Text/Reporter Li Hong
◆ Photo/Reporter Wen Bo
◆ Editor: Lan Yunliang
◆ Second instance: Tang Yi
◆ Third trial: Wu Forest
◆ Material source: Zhongshan Daily