As long as the first car bought the German car, these friends did not step on the pit, bought a broken shaft, a toxic interior, and a special headache of this model, under normal circumstances, the second car is still relatively large to consider the German system.
This is a bit like the next restaurant, the last time I went to the store is well decorated, the service is very good, the taste can be, the price is low.
It's normal to go back next time, right? Maybe they're still pulling friends along, aren't they?
Most German cars have a good experience
Accessories are cheap
First of all, the accessories of German family cars are relatively cheap, and the wallet will not be too painful when repairing the car, and it can also leave us with a good impression.
To take an extreme example: everyone is a household name, the old Santana rearview mirror, the entire mirror is less than 100 yuan, the cost of use is quite low.
Many friends still like to buy this used car, take it to practice, crash casually, no problem on the line, but this is a joke.
There is a data on the 2021 "Automotive Zero-to-Integer Ratio System" released by the China Insurance Research Institute of Automotive Technology: If the same price model is compared, Volkswagen's zero-to-to-whole ratio is relatively low.
What does the so-called "zero-to-whole ratio" mean? Zero is the zero of the parts, and the whole is the whole vehicle.
It is all the parts, 1 car with 4 wheels, how much money is each wheel, and the price of all the spare parts is added together, and how much the whole car sells is compared to how many times.
For example, Sagitar's zero-to-whole ratio is 225.88%, which means that all parts can be bought more than 2 cars.
The odds ratio of LangYi is 265.04%, and the Passat is 249%. You see, it's basically a little more than 2 times, "wow" 2 times more.
Other listeners, Lei Ling 491.27%, Civic 348.06%, Xuan Yi 346.25%, Rong Fang 501.77%.
A simple look: Ashkenazi family cars repair accessories are relatively cheap, Japanese family cars will be relatively expensive to repair, of course, it may not be easy to break.
Good ride
In addition to the cheap accessories, the space of German cars is relatively advantageous.
A lot of Chinese special supply cars are made by them, aren't they? As far as Volkswagen is concerned, the first-generation domestic A6 code-nameD C5 has been lengthened by 9 centimeters and increased by 2.2 centimeters, and the Passat B5 has been lengthened by 10 centimeters.
Copy, learn, use! BMW 5 Series, 07 models began to be extended; Mercedes-Benz E-Class, 10 models began to be extended; other B-class sedans, Audi A4, 08 models also began to lengthen; BMW 3 Series, 13 models also began to lengthen.
Anyway, to put it simply: German cars are really keen to trade for more space by lengthening, and most of the friends who bought cars at that time were the first car in the family, and the space was a very fatal temptation for them.
The retention rate, while not top-notch, is not bad
And when German car owners change cars, the retention rate will not disappoint them too much.
J.D. Power and 58 Auto released a "Research Report on China's Automobile Retention Rate (2021)".
The above data, according to the country point of view: the 3-year retention rate of the 1st, Japanese, 58.3%; the 2nd, German, 52.8%, than the 45% retention rate of the United States and independent brands is indeed a little higher.
Although the german car retention rate is not the top, but it is also the front of the industry, and then when it is changed, it is deducted a little more, the experience is also good, plus the car repair is also cheap.
And this is the retention rate, but also to consider a point called "turnover", the highest retention rate of the Japanese car sales turnover speed may not be as good as the second place German car, this should be considered.
The probability of ashkenazi switching to Ashkenazi is indeed very high
With the good impression left by the previous use of the car just mentioned, the probability of choosing a German when the German owner buys it is really not low.
Xinyi Interactive released a report "From the increase and purchase to see the trend of automobile consumption structure change in the next 5 years", there is a data on it: 38% of German car owners re-exchange German cars, and 36.7% of Japanese car owners are replaced by Japanese cars.
And the report also said: most car owners will consider buying a higher price model when buying.
The luxury brands that everyone is more familiar with are All German, so it is very likely that the front is bought by Volkswagen, and the back may become Mercedes-Benz and Audi, all of which are like this.
For example, among the users who buy Mercedes-Benz, 11.1% are from BMW, 10.2% from Mercedes-Benz, 8.5% from Audi, and 7.9% from Volkswagen.
Therefore, if the first car to buy a German friend does not make any big forks when it is used, does not kill you, wants to block the door of the 4S store, the banner is pulled, not on this one.
The probability of changing cars will also be a more expensive and better German car.
Before it was Magotan, behind it was A4, before it was Tiguan, behind it was X3, all very normal.
Who may no longer consider Ashkenazi
However, the replacement of German cars is also based on the premise of a more satisfactory car buying experience, if you really encounter some headaches, but also buy German cars, I also advise others not to buy German cars.
For example: buy a family car, buy this brand itself, the joint venture is good, the appearance is good, the price is more expensive, just try to have good quality and strong stability.
As a result, the rights protection continues, the banner is pulled to the waist muscle strain, often have to be repaired, people are almost gone, next time buy what German car! Right?
Before this kind of various gearbox wind waves, broken shaft doors, particle traps and so on, fuel consumption increased... All kinds of problems, you will be killed by fire, right?
Or buy a luxury car, such as the early years of this time, BBA basically appeared, the car odor is serious, repeated complaints can not find the reason, behind the real professional owners found, is the sound insulation cotton material is not OK, right?
There are also shock absorbers cracked, the new car leaked oil, the power battery weld joints were loose, and half of the problems were opened...
This car is not cheap, this is a BBA, this is something, 4, 500,000 or so, right? Just encountered this kind of problem, the next car is not very good at changing German cars, this car wants to change.
The first car did not step on the pit, and the next one is likely to buy the German system
So, in general, the German car experience in many places is not bad, the first one did not step on the pit, the next one and then buy the probability is not small, loyalty is also very high, if you really step on the pit, now this one wants to replace.
Don't understand the car to see Toyota, half understand the car to buy Volkswagen
What about Japanese? What about domestic ones? Don't talk about such macro things, don't talk about big truths.
I want to buy a Toyota today, just tell me which is better, tell me which is better, tell me which is better, ok.
Isn't it just a little bit different? Is it really just a change of shell? How come sales and business will vary so much? Don't people say that Nanzhong is the center of magic reform? Everything is different.
Is this really the case? Or is it that everyone is like this? It's simple to know these.
Keywords: Volkswagen
Pay attention to the WeChat public account "spare tire car", reply to the keyword "volkswagen" can be.
My public account, every day will give you a piece of car practical small dry goods, text, audio, video have, pick your favorite version on it, "spare tire said car" waiting for you to play Oh.
bibliography
[1] Automotive zero-to-round ratio system. China Insurance Research Institute of Automotive Technology
2021 China Automobile Retention Rate Research Report. J.D. Power 58 car
[3] The trend of automobile consumption structure in the next five years is viewed from the perspective of increase and exchange. Innovative interaction