Lead
The word "Tokuhara Rō" does not become a pejorative meaning,
Instead, Langyi has become the backbone of SAIC Volkswagen's sales models.
Since Beijing hosted the first listing of the Summer Olympic Games, by the beginning of 2022, the cumulative sales volume of the Langyi family has exceeded the 5 million mark, which undoubtedly left a strong mark for the domestic A-class market.
After 14 years of brand market conquest, SAIC Volkswagen has a deeper and deeper understanding of China's auto market and consumers. Therefore, even if the second generation of Langyi once again carries out medium-term changes, the three cores of Langyi's moderation, practicality and low cost remain unchanged. "Old wine in old bottles"?
No, must be young!
The new Langyi did not choose to be as radical as the new Lingdu L, but instead took the path of mid-term modification of Passat. The new Langyi appearance presents two design styles, which are biased towards the ordinary model of calm and moderate style, and the other is the starry sky version of young users.
Originated from the overseas T-ROC R front bar styling style design, this is the first time in the history of Langyi to boldly try a sporty style. If you taste it: any chrome line decoration in the ordinary model, coupled with the parametric arrangement of star diamond modeling elements, the grille shows the visual effect of spreading outwards, full of vitality.
In order to create a SAIC Volkswagen family-style night atmosphere experience, the Starry Sky Edition also realizes the same visual sense as the Passat Starry Sky Edition through the design of the daytime running lights running from left to right, so that the youthful thinking can be from the surface to the inside.
Mid-term remodeling model, Langyi did not make a big adjustment for the body sheet metal line, after all, several Japanese competitors, in recent years, have also been in the same state, in addition to lengthening the wheelbase, multi-generational same house, slightly upgrading the power configuration, the highlights that can be discovered have become less and less, so Langyi uses the mid-term revision opportunity to let the new products boost future sales by further currying favor with young users. This method is still a very sophisticated way of trading.
In order to distinguish the model-level positioning between Langyi and Lingdu L, the new Langyi does not carry Volkswagen's latest MQB evo electrical architecture, but only increases the digital cabin immediacy by replacing the CNS 3.0 system with a larger screen size on the basis of the original electrical system.
In order to place this huge size of the central control screen, Langyi slightly modified the design of the center console, the new steering wheel shape on the floating central control screen machine, and the atmosphere lights all over the center console, and the high-end sense of the interior has caught up with the times.
In terms of power supply, the new Langyi has not changed at all, and the 1.4T engine with a maximum of 150 horsepower plus a 7-speed dual-clutch can meet 90% of the needs of family cars. It may be a bit disappointing that all SAIC Volkswagen models are currently missing Volkswagen's new EA211 evo model. Because the speed of engine plant construction, "South Volkswagen" is slower than "North Volkswagen", even if "South Volkswagen" officially rolls off the production line in the future, Langyi is still MQB because of the electrical architecture, resulting in the future is not blessed to enjoy.
Langyi's mid-term reform, although there is no drastic upgrade, it can also be seen that in today's A-class car market, all car companies are strictly controlling the premium rate. Once the premium rate is too high due to product improvement, and the end market margin shrinks, the final sales volume cannot be guaranteed.