On February 25, the Autonomous Automobile Industry Branch of the China European Economic and Technical Cooperation Association and the Autonomous Automobile Network jointly released the January 2022 Automobile Value Spread Index (AVSI).
Compact cars are just what you need to buy a car
According to the January 2022 car sales ranking released by the Association of Passenger Vehicles, compact cars are still the just need to buy a car. Specifically, Xuanyi ranked first with sales of 49,982 vehicles, followed by Xinlangyi with monthly sales of 45,288 units, and sagittarius in third place, with 27,735 units sold in January.
In addition, half of the top fifteen sales are compact cars. Among them, BYD Qin, Changan Yidong and Geely Emgrand are all in the list as independent brands. Among the joint venture brands, Hongguang MINI, New Bora, and New Yinglang have also achieved good sales results as compact cars.
The most concerned sedan is still compact
Judging from the latest January car value transmission index ranking, Hongguang MINI ranked first with an index value of 25893, followed by Xinlangyi with an index value of 22740, and the third place was BYD Qin, with an index value of 18302.
In January's AVSI index list of cars, most of the top ones were compact models, which is consistent with the sales charts. In the group of car buyers, users pay more attention to cars as a family and transportation, while luxury cars such as Mercedes-Benz E-Class and BMW 5 Series are relatively less concerned.
It is worth noting that at the end of 2021, BYD's heavy "reward" collection of black public relations clues has set off thousands of waves for a time. This also indirectly leads to a higher frequency of BYD's exposure on the Internet, which has a certain relationship with BYD Qin ranking third in the January car value transmission index list and with a growth rate of 57.01%.
summary:
In fact, China's car market has always been the short board of independent brands, after all, the technology accumulated by multinational car companies for decades or even centuries of history is not formed overnight. Combined with the previous monthly sales list of cars and the monthly value communication index rankings, the frequency of cars launched by independent brands is not as frequent as SUVs, but more is a model that can be continuously replaced and continuously upgraded. And to build on the strengths and avoid the shortcomings, in order to provide consumers with quality, appearance, advantages of the model.
illustrate:
In terms of data sources, the AVSI index collects 10-word titles and content keywords of > through media platforms such as forums (EasyCar, Autohome, Aika Auto, Pacific Auto, etc.), news homepage (Sohu, Sina, Autonomous Auto Network, Tencent, NetEase, Phoenix, etc.), celebrity Weibo, popular Weibo, WeChat, flat media, Q&A (Baidu Know, Zhihu, Sosou Q&Q, Wukong, etc.), news clients (today's headlines, one-point information, etc.). Among them, the forum collects through each section, and mobile news is collected in the form of sections or classifications, so as to calculate the effective value communication index value by formula, and rank the network exposure of brands or models.