On March 30, FAW Toyota's new Asia Dragon was officially launched, and the new car launched three powertrain models with a total of 9 configuration models, and the official guided price range was 199,800-27.98 million yuan. At the same time, FAW Toyota has also launched the "Six Exclusive Zhimei Luxury Packages" for consumers to enjoy more preferential car purchase policies.
The new car is Toyota's flagship sedan based on the TNGA architecture in the Chinese market, which has been specially upgraded for appearance and the overall shape is more rounded and full. Among them, the 2.5L dual engine version and the 2.0L gasoline power version adopt the upper and lower integrated high-brightness modular grille; the 2.5L gasoline power version adopts the dot matrix mesh modeling front grille, highlighting the low center of gravity and strong dynamics. At the same time, the headlight group styling design style is also sharper, closer to the vehicle style, and the lighting effect at night is also very good.
The side lines of the body are smooth, and the segmented waistline is more designed and echoes the tail line. The rear of the car adopts a through-type taillight design, and the AVALON logo is embedded in the center of the light strip, highlighting the rear enveloping line, which is stylish and highlights the youthful texture of the whole vehicle.
As a revamped model, the interior of the Asian Dragon still maintains the existing design style, and the symmetrical design is calm and atmospheric. At the same time, the new car has upgraded the screen size and eliminated the physical buttons on both sides, increasing the screen ratio. New smart keys, wireless charging and other functions, the overall style of the interior is more concise and clear, while the full LCD dashboard enhances the overall sense of quality.
At the configuration level, toyota connect Toyota Chi Heng interconnection system has been added to the new car series to achieve remote control of the vehicle and give people intimate convenience with technology. It is also equipped with dynamic radar cruise system, lane patrol assist system, etc., to help car owners successfully complete travel activities.
In terms of power, the "dual engine version" of the Asian Dragon is its golden signboard, which realizes the harmonious unity of fuel economy and driving smoothness. It is reported that its high-speed combustion technology is equipped with a variable control system, with a thermal efficiency of up to 41% and a fuel consumption of 100 kilometers as low as 4.3L. The new car is equipped with a 2.0L four-cylinder naturally aspirated engine and a 2.5L naturally aspirated engine with a maximum power of 178 hp and 209 hp respectively, matching the CVT CVT continuously variable transmission and an 8-speed automatic transmission; and the 2.5L dual-engine power version has a maximum power of 178 horsepower, matching the E-CVT continuously variable transmission.
Since its launch in 2019, Asia Dragon has injected new vitality into the B+ class sedan market, achieving sales of 110814 vehicles in 2020 and more than 120,000 vehicles in 2021, with average monthly sales exceeding the 10,000 mark, and sweeping 300,000 sales in the three years since its listing.
In the current global market, Asia Dragon is only produced and sold in China, and this 25-year-old model has ended its career in North America and Japan and officially entered the era of "Chinese special supply".
As an Asian Dragon positioned in the B+ class, in the mainstream joint venture brand market, facing volkswagen's new Passat, Magotan, Buick LaCrosse and other powerful competitors, at the same time, BMW 3 Series, Audi A4L and other luxury brand models are also at similar prices to form a misplaced competition with them. In contrast, with Toyota's quality reputation as an endorsement, the new Asian Dragon has a more prominent driving texture, and the Toyota Zhixing interconnection system and efficient hybrid power that are standard in the whole series have become its plus points, which can compete with the above models one by one.
By the end of 2021, FAW Toyota has achieved cumulative sales of 9 million vehicles, and the contribution made by Asia Dragon cannot be underestimated. Standing at a new starting point in 2022, FAW Toyota will challenge the annual sales target of 1 million vehicles, and believes that the listing of the new Asian Dragon will continue to contribute to the achievement of its 10 million car owners.
epilogue:
In the price range of less than 300,000 yuan, the purchase of a leading technology, moderate price, complete configuration, stable performance of the product, B+ class sedan segment, Asia Dragon is more able to meet the travel needs of different consumers. In the future competition of new energy vehicles, the "dual engine version" also occupies the market level for the Asian Dragon in advance, and the launch of the new model is believed to make a more prominent contribution to toyota's sales in China.