When the automotive industry enters the new energy era, we find that traditional car manufacturers are somewhat unable to keep up with the rhythm. On the one hand, because the sales of traditional fuel vehicles are very large, traditional car manufacturers cannot easily give up this large market, so there is not much investment in the research and development of new energy vehicles.
On the other hand, there is the rise of many new car-making companies such as Tesla, BYD, and Weilai, as well as domestic new energy vehicle manufacturers. It poses a great threat to the new energy vehicles of the joint venture brand.
Recently, it has been exposed, Buick micro blue 6, pure electric vehicle manufacturer guidance price of 196,900 yuan, endurance of 518 kilometers. Now it is only more than 120,000. You can pick up your own car in Shanghai. The price is about 70,000 yuan cheaper than the manufacturer's guidance price.
Similar examples include Chevrolet Patrol, the manufacturer's guidance price is 173,300 yuan, and the 518-kilometer endurance is now only more than 120,000 yuan, which is more than 50,000 yuan cheaper.
Why can't joint venture brands such as Buick Micro Blue 6 and Chevrolet Patrol sell pure electric vehicles?
[1] Tesla built new energy vehicles to change the world, Buick is to meet emissions!
The Buick Micro Blue 6 and Chevrolet Patrol have not sold well since the beginning, and I think one of the most important reasons is that manufacturers are starting from the wrong starting point in the development of these two models. New energy brands such as Tesla or Weilai, ideal new car-making companies, have great ambitions when developing new energy vehicles. Their purpose is to change the world through new energy vehicles, truly change people's travel methods, and solve user pain points.
But the Buick Micro Blue 6, Chevrolet Patrol, was developed to meet emissions regulations, or to cater to the market. So from the appearance of the interior, these two models are actually not much different from other models of buick Chevrolet, and there is no recognition at all. Users buy new energy vehicles, just want to experience what is different from ordinary fuel vehicles. Regardless of the appearance and interior, these two models do not seem to be much different from fuel vehicles.
[2] There is not much experience in new energy car manufacturing, buick micro blue 6 small problems are many!
In the new track of new energy, Buick Chevrolet obviously does not have a particularly rich experience in car building. We are also able to find examples of complaints from particularly many users on the relevant complaint websites.
I think the more serious examples are the excessive sound of the current affecting driving, and the failure of the motor to start. As for other aspects, the car also has some abnormal noises, doors and windows leaking, running off, glass cracking and other painless small problems.
But then again, I think it's understandable that there are small problems with new energy vehicles, even Tesla, although it has a lot of sales now, but there are many related problems. But it continues to sell well, and in the final analysis, tesla provides consumers with a very different user experience.
I think in the final analysis, buick, Chevrolet and other traditional manufacturers, in the process of transformation to the new energy vehicle market, did not adapt to this rhythm. It is still in accordance with the traditional fuel vehicle way to sell new energy vehicles, in accordance with the traditional fuel vehicle research and development method to develop new energy vehicles, such a practice is obviously not feasible.
In fact, in addition to Buick and Chevrolet, I think there are similar problems like Volkswagen and Toyota. This also gives a lot of opportunities for new car-making companies.