In 2020, Buick's annual sales of 926328 vehicles fell to 828627 in 2021, a decline of 10%. The sales difference of nearly 100,000 confirms the fact that Buick has gradually declined in the domestic automobile market in recent years.
Perhaps from The beginning of Buick to its models with a large number of three-cylinder engines, or perhaps Buick to adopt the "price for volume" strategy began, its sales began to usher in a cliff-like decline, classic models are no longer classic, large discounts have also lost people's hearts. A recent news about its pure electric sale has once again exposed the current situation of Buick cars to Volkswagen.
Specifically, it is a picture about the promotion of the pure electric version of the micro blue 6 on the Internet, which shows that the original price of buick micro blue 6 is 196,900 yuan, and now it is only in its early 120,000s. That is to say, this car directly hits 6.3% off, which still looks very attractive.
However, the news about the car's big sale has not yet been confirmed, but it is undeniable that the Buick Micro Blue 6 has indeed reached a large discount in the market to attract the attention of consumers.
According to a set of sales data charts of micro blue 6 that we found, its sales in the last one or two months ushered in a small peak, reaching 3652 units in January this year, but from the annual sales of a whole year, the monthly sales of micro blue 6 are only more than one thousand units less than two thousand.
Such a sales data can only be classified as a dismal category in the entire new energy vehicle market, after all, the current new energy vehicle market is very hot, sales are also rising, Buick micro blue 6 is obviously not on this "high-speed train".
On the other hand, the loneliness of Buick's micro blue 6 also reflects Buick's difficulties in the transformation of electrification.
Like most joint venture brands, Buick's electrification process is rather slow, and the single product is not effective.
As early as 2017, Buick launched its first tram, the extended-range tram VELITE 5, and the following year, Buick launched the VELITE 6 plug-in hybrid version of the model. However, these two cars have always been tepid in the market, and the annual sales volume is only more than a thousand, which has not made a good start for Buick's electrification road.
It wasn't until 2019 that Buick launched a pure electric VELITE 6 pure electric version in the market, but the response was still mediocre. Its 301-kilometer cruising range is not competitive at all in today's new energy vehicle market, which has a serious mileage "inner volume", and it is naturally difficult to convince consumers.
At present, Buick's new energy vehicles on sale are only micro blue 6 and micro blue 7 two, VELITE 5 has been discontinued, want to transform electrification for Buick does not seem to be an easy task.
More importantly, VELITE 6 is also an important product for Buick to lay out the new energy vehicle market, but from the market performance since its listing to the present, VELITE 6 has not brought any progress to Buick in the new energy vehicle market. Coupled with the fact that in the fuel vehicle market today, Buick's sales are gradually declining, and the market influence is far less than before.
However, it is worth noting that in March this year, Buick submitted an application for a new trademark, leaving aside everyone's complaints about this more flat and concise new target, this bid change has news that it may be applied to Buick's future pure electric products. At last year's Beijing Auto Show, Buick unveiled a concept car that showcased Buick's new minimalist design language and electrification ideas.
It can only be said that changing the logo may be a way to quickly get out of the quagmire, but more importantly, this is also another attempt by Buick to impact the new energy vehicle market, and it is expected that this time it can bring us surprises.
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