According to the statistics of the Federation of Passenger Vehicles, in February this year, the national sales of new energy passenger car terminals reached 272,000 units, an increase of 180.5% year-on-year. Industry analysts pointed out that at this stage, new energy vehicles still maintain a high growth trend, in addition to the "double carbon" target, but also related to the recent frequent release of new energy favorable policies: on March 23, the National Development and Reform Commission issued the "Hydrogen Energy Industry Development Medium and Long-term Plan (2021-2035)", clarifying the strategic positioning and development goals of hydrogen energy; on March 30, the Hainan Department of Industry and Information Technology issued the "Several Measures to Encourage the Use of New Energy Vehicles in Hainan Province in 2022", issuing charging fee subsidies for new energy vehicles in individuals and other fields. Various incentives such as operating service subsidies to accelerate the promotion and application of new energy vehicles in the province. In addition, with the further rise in the cost of traditional fuel vehicles, No. 95 gasoline running has entered the "9 yuan era", further increasing consumers' demand for new energy vehicles. As far as the market penetration rate of new energy vehicles is concerned, the penetration rate of independent brand new energy vehicles is still the highest, and the terminal demand is strong. The continuous improvement of the market penetration rate of independent brand new energy vehicles is inseparable from the active layout of many independent brand car companies, including SAIC Maxus.
SAIC Maxus is one of the earliest enterprises in China to enter the new energy vehicle track, as early as the establishment of the enterprise in 2011, it fully launched the research and development layout of new energy technology, and then launched the "EUNIQ" series of new energy passenger cars, including EUNIQ 5 (pure electric and hybrid version), EUNIQ 6 (pure electric and hybrid version), EUNIQ 7 and other products covering multiple market segments and multiple energy types. In 2015, SAIC Maxus clearly put forward the all-energy development blueprint of ALL3 ROADMAP, and planned the all-energy development route of pure electricity, hybrid power, and hydrogen fuel cells in parallel.
EUNIQ 5 hot sales, SAIC Maxus new energy models "circle powder" at home and abroad
As an "old cannon" in the field of new energy vehicles, SAIC Maxus has long had a number of new energy fist models. Nowadays, some products have a scale advantage in the domestic and foreign markets. Take the EUNIQ 5 PLUG IN as an example, in China, it is a ride in the medium-sized plug-in hybrid MPV market. According to the data, the share of EUUNIQ 5 PLUG IN the market segment in February was as high as 52.5%, and the share of mature markets such as Guangdong and Shanghai reached 71.4% and 64.7% respectively. For the whole year of 2021, EUNIQ 5 PLUG IN has a market share of 38.1%, which means that for every 3 PHEV medium-sized MPV sold in China, 1 is EUNIQ 5 PLUG IN. With the introduction of new energy incentive policies in Hainan and other regions, subsidies such as personal vehicle charging costs, comprehensive incentives for energy conservation and emission reduction of scrapped used vehicles, and further improvement of basic supporting facilities such as charging piles, EUNIQ 5 may usher in a new wave of market heat.
At the same time, this "true 7-seat new energy MPV" is also very popular overseas. In Norway, Belgium and other countries with a high proportion of new energy vehicle sales, EUNIQ 5 is "hot on the market", and once won the first place in the "electric vehicle capital" Norway's new energy MPV market share.
As a new energy MPV for home use, SAIC Maxus EUNIQ 5 integrates intelligent technology, comfortable space and green travel, which is very suitable for large families. The 2800mm ultra-long wheelbase brings the widest interior space in the same price, and the 12.3-inch high-definition central control touch screen equipped with the latest generation of intelligent car networking system is equipped with the latest generation of intelligent car networking system, which integrates entertainment and control functions. Hybrid models have a good fuel consumption performance, 100 kilometers of fuel consumption of 1.4L, feed fuel consumption of 4.9L, greatly reducing travel costs. In addition, the EUNIQ 5 is equipped with the L2 ADAS driver assistance system, which ensures driving convenience and safety.
The "user co-creation" product MIFA 9 entered the market, and SAIC Maxus launched a new energy passenger car market
In recent years, SAIC Maxus has frequently increased its weight in the field of new energy vehicles, and at last year's Guangzhou Auto Show, it officially released the world's first full-size luxury intelligent pure electric MPV - MIFA 9.
MIFA 9 sets advanced design, super wisdom, super space, super safety, super customization in one, can be with the driver, car scene changes, flexible switch car mode, is a temperature of the smart travel partner. The second and third rows of MIFA 9 have independent luxury seats for a comfortable travel atmosphere. In terms of active safety, the "three five-star safety" is used as the development standard, and it has an industry-leading body structure.
As the pioneer of the C2B customization model and the co-creation model with users, SAIC Maxus also adopted this strategy at MIFA 9. It is understood that at the Haikou Auto Show last year, the MIFA 9 selector was launched in the ME Mini Program, and users can customize the interior and exterior decorations, seat layout, intelligent technology configuration, etc. through the Mini Program. At the beginning of this year, MIFA 9 opened a global call for Chinese names, and according to SAIC Maxus, it has collected a total of more than 100 naming schemes from MIFA 9 riders and fans.
In addition to online and offline user co-creation and online solicitation of MIFA 9 Chinese, SAIC Maxus also brought "extreme! More future" Rubik's Cube Space - Pilot National Tour. The event covers Suzhou, Beijing, Shenzhen and Shanghai, bringing a three-day pop-up static exhibition in each city. At present, Suzhou Station, Beijing Station, Shenzhen Station has been successfully "landed", the booth attracted a large number of users to stop and watch, take photos and punch cards, the scene is popular, blind booking owners scramble to experience the real car, tourists have also posted and shared online, and the praise continues. The holding of these online and offline user co-creation activities has on the one hand narrowed the distance between consumers and this star product, and on the other hand, it also made users more looking forward to their next real car delivery.
Build the world's first fuel cell MPV EUNIQ 7, "three-line parallel" in the field of new energy
In addition to electrified products, in the field of hydrogen fuel cells that have recently been hot under the encouragement of policies, the results achieved by SAIC Maxus are also remarkable. As early as 2017, its hydrogen fuel cell wide-body light passenger FCV80 has been successfully listed, and has successfully achieved commercial operation in Foshan, Shanghai, Fushun, Wuxi and other places. Following the FCV80, SAIC Maxus created the world's first fuel cell MPV EUNIQ 7, which integrates SAIC's world-leading third-generation fuel cell technology, equipped with an 83.5kW high-power fuel cell system and the first 70MPa hydrogen storage system in China, with a NEDC cruising range of up to 605 kilometers and fuel refueling in only 3 to 5 minutes. It has many product highlights such as high safety, fast hydrogenation speed, long cruising range and high technology content, and its performance indicators are comparable to the top level of the global industry. With the release of EUNIQ 7, SAIC Maxus has become a "model sample" for domestic hydrogen energy MPV operations.
Analysts pointed out that SAIC Maxus's series of achievements in the field of new energy are inseparable from its wide-ranging new energy vehicle technology route. Today, with the arrival of MIFA 9 and EUNIQ 5, EUNIQ6, EUNIQ 7 and other products, SAIC Maxus's lineup of new energy passenger cars is gradually enriched, which will also help it occupy a larger market share in the new energy passenger car market. It is understood that SAIC Maxus MAXUS will also launch ten highly competitive new energy models in the next 3 years, and new energy sales will account for more than 40% in 2025. With both strategies and products, SAIC Maxus is making every effort to impact the global new energy vehicle market leader.
The high suspension of the "double carbon" goal is a major driving force for major car companies to transform the new energy track, and as new energy vehicles increase the replacement of traditional fuel vehicles, the new energy vehicle market is also changing rapidly from policy-driven to market-driven. On this "new energy" road, SAIC Maxus Maxus has formed three technical routes of pure electricity, hybrid and hydrogen fuel cells in the rapid action and early layout, covering the field of passenger cars and commercial vehicles, and also has a certain scale advantage in the new energy vehicle market at home and abroad. And these are all important cornerstones for enterprises to seize opportunities and step on the right outlet under the continuous increase of macro policy encouragement.