After FAW Toyota Crown completely withdrew from the domestic market, as its successor model, Toyota Asia Dragon officially entered the domestic market.
The Asian Dragon, while not as old as the Crown, is also a flagship model introduced by Toyota in the U.S. market in the 1990s.
Until 2018, the new generation of Toyota Asian Dragon based on the Toyota TNGA platform was officially released, which is also the 5th generation of Toyota Asian Dragon.
In September 2019, FAW Toyota officially introduced the Asian Dragon.
Although from the perspective of positioning, the Asian Dragon and the Camry are both medium-sized cars, in fact, whether it is the body size or the price of the model, the Asian Dragon is higher than the Camry.
In addition, FAW Toyota has sold only one compact car in the domestic car market for a long time.
After all, the Corolla is Toyota's soul model.
The reason for the launch of the Asian Dragon is obvious that FAW Toyota wants to seize market share in the mid-size car market.
The GAC Toyota Camry will naturally become a competitor of FAW Toyota Asia Dragon.
However, unfortunately, from the sales volume of Asia Dragon in the domestic market for more than two years, it is obvious that the gap with the sales of Camry, Accord and even Tianlai is not small.
Taking the sales data of 2021 as an example, Camry's cumulative sales of 211,000 vehicles in the whole year, an increase of 12.15% year-on-year, is also the sales champion of domestic medium-sized cars.
In 2021, Accord and Tianlai sold 199,000 units and 162,000 units, respectively.
Compared with 2020, Accord sales fell by 5.15% year-on-year, and Tianlai sales increased by 36.27% year-on-year.
Looking at the Asian Dragon, the annual sales volume was 112,000 units, an increase of 1.32% year-on-year.
However, in 2021, the sales volume of the Asian Dragon Oil Hybrid model is better than that of the Camry Oil-Electric Hybrid model.
Specific sales volume, Asia Dragon oil hybrid is 50914 units, Camry oil and electricity hybrid sales of 36988 vehicles.
On March 30, FAW Toyota's new Asia Dragon was officially launched.
A total of nine models were launched, priced at CNY 199,800 to CNY 279,800.
Judging from the information officially revealed by FAW Toyota, the new Asian Dragon has made a comprehensive breakthrough in design, configuration, safety, intelligence and other aspects, and it is necessary to reshape the value model of B+ class cars.
In terms of body size, the new Asian Dragon has increased its body length from 4975mm to 4990mm compared with the current model, and the width, height and wheelbase remain unchanged.
The new Asia Dragon adds CarPlay, HiCar, full-speed adaptive cruise, and Type-C charging interfaces.
The mid-to-high model is also equipped with a 12.3-inch full LCD dashboard, navigation and road information display, voice-controlled air conditioning and navigation, road rescue calls, internet of vehicles and wireless charging of mobile phones.
In terms of power, it is consistent with the current model.
It should be said that the new and upgraded Asian Dragon product strength has indeed improved.
However, in the view of the car fast review, compared with camry's new Asian dragon price performance is still not very prominent.
As for whether the new Asian Dragon can narrow the gap with Camry in terms of sales in the future, it remains to be verified by the market.
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