Oil prices are soaring, can new energy models stand alone? Not necessarily, since March, nearly 20 new energy vehicle companies and nearly 40 models have announced price increases, ranging from thousands to tens of thousands, especially BYD and Tesla, which have increased prices for two consecutive times or double in a week.
Why do new energy models collectively increase prices?
So why do new energy vehicle companies start to raise prices? The answer is very simple, the sharp rise in raw material prices is the main reason, coupled with the shortage of chips, subsidies and other factors, price increases can not be avoided. At present, some car companies that have not yet increased prices are also laying the groundwork for subsequent price increases, such as Ideal Auto CEO Li Xiangwen said that "at present, brands that have signed contracts with battery manufacturers to determine the price increase in the second quarter have basically announced price increases immediately." There is no price increase, most of the price increase has not been negotiated, waiting for the negotiation will generally increase the price immediately, of course, the second quarter of the battery cost increase is very outrageous. ”
Why does WEILAI insist on not raising prices?
Under the sound of a rise, Weilai has no intention of increasing prices in a short period of time, and Qin Lihong, president of Weilai, said: Price stability is good for the interests of users and the market, and Weilai has no intention of increasing prices in the short term. At this point in time, car companies that do not increase prices are particularly generous, and this operation will also help boost users' purchase confidence.
Behind the price increase is that Weilai is using the system capabilities of enterprises to hedge the cost increase brought about by the rise in the price of upstream battery raw materials, using the enterprise itself as a buffer between raw materials and consumers, reducing the impact of price fluctuations in the raw material industry on consumers, which is not only the performance of Weilai as a user enterprise responsible for consumers, but also reflects The strong system capabilities of Weilai.