With the continuous expansion of consumer demand, there are more and more categories of models, different models correspond to different consumers, and the birth of each category of models has a certain reason and audience base. Cars were the most popular when cars were first used, so at that time there were cars running all over the streets. In addition to cars, because consumers need space and passability, so the birth of SUVs, in addition, there are sports cars, MPVs, pickup trucks, off-road vehicles are the products of consumer demand. Among these models, I think the off-road vehicle is the most representative, and it is still a very special model, because the off-road vehicle, whether it is the aura or the name, will give people a sense of heroism, so for male consumers, the off-road vehicle is really a dream model. So today I will introduce you to a domestic off-road "trump card", its 4-wheel drive with 2 locks, 2.0T is only more than 140,000.
It is Roewe RX8, once upon a time, Roewe in the domestic market is also very hot, whether it is RX5 in the SUV or I5 in the sedan, in a single month sales are easily broken, especially roewe RX5 this car, at that time in the domestic market can be said to be one of the "three giants", is a lot of people's dream car, because it is a pioneer in the Internet car. Therefore, under such a good trend, Roewe began to develop a higher level of product models, so this Roewe X8 was born. Because in those years, the market is still more popular in this kind of medium and large SUVs, but the domestic market this model is very scarce, in the domestic independent brands only the Great Wall of Haval H9, Changan CS95 this car, so the listing of Roewe RX8, Roewe is also full of hope to share a "soup" in this market.
It's just that Roewe didn't think that off-road vehicles are a niche market after all, and in those years, domestic independent brands have not been as mature as they are now, and many people's recognition of domestic independent brands is still relatively low. I feel that 150,000 up really will not choose domestic, and at that point in time, many large-displacement classic off-road vehicles have not withdrawn from the domestic market, such as Pajero, Prado, etc., so the market presence of domestic off-road vehicles is very low. Therefore, whether it is Roewe RX8 or like Haval H9, single-month sales are hovering in one or two thousand units, at that time I personally feel that it is also normal, after all, the budget of Chinese consumers for domestic independent brand models is limited, and it is still in the niche field of off-road vehicles, single-month sales can have one or two thousand units, because this sales can make it slowly maintain, not to say that it may be forced to stop production at any time.
But time has come, and our concept of off-road vehicles is different, because there are many off-road vehicles with strong products and excellent sales on the market. Among them, the Great Wall tank 300 is typical, its success is not accidental, it is a multi-faceted factor superimposed. First of all, the brand culture of the Great Wall is very strong in terms of off-road vehicles and pickup trucks, and secondly, the tank 300 is very pleasing to the face value design, and then it is really strong in off-road ability, so it has promoted its proud results of selling more than 10,000 units a month. And we look at the Roewe RX8 car, it can only be regarded as an old model compared to the tank 300, its positioning price is 16.88 - 22.88 million, after the positioning is lowered, more than 140,000 can start, the price range and the tank 300 has a certain degree of overlap, but overall it is one level lower than the tank 300.
So what is the difference between the Roewe RX8 and the mainstream off-road vehicles? In fact, product strength and off-road capabilities we put aside, for the Roewe RX8 car, I think its product qualification is too old, it is now 2022, the current market sales or 2019 models, like the old rival Haval H9 has been replaced several times, so the replacement speed is too slow, but also one of the important reasons affecting its sales. After all, in the current era, product changes too fast, on the premise of the same price point, the opponent has a more mainstream configuration and design method than you, consumers will definitely choose the new model, which is beyond doubt. And this car currently has no more than the price, in such a positioning price premise, you can buy a body size of close to 5 meters, and also with 2 locks or 2.0T off-road vehicle, really very little, and Roewe RX8 is one of them.
In addition, in the design, Roewe RX8 did not get too good evaluation, it is still a family front face, giving people a feeling more like a family SUV, which is no tank 300 to give people a sense of intuitive, in addition, on the side of the body this car also does not have tough lines, some only a generalized smooth stretch, and finally in the rear, this car looks a little cheap, there is a sense of tens of thousands of vans. Therefore, Roewe RX8 urgently needs a new upgrade to make the appearance design a little harder, so that it can gain more consumer love. Of course, as a domestic independent brand model, this car is even 2019 model, in the configuration is still relatively sincere, this car has active braking, full-time four-wheel drive, remote start, steering wheel heating, seat heating, ventilation, voice recognition, 8 speakers and two locks, etc., in the matching is to meet the needs of the vast majority of people.
In general, the current model on the market is changing rapidly, for the off-road vehicle field, after so many classic large-displacement off-road vehicles withdrew from the domestic market, the domestic independent brands are indeed the great wall of off-road vehicles with the most strength, because it is considered to be top-notch in terms of appearance design and off-road ability, which makes opponents of the same level envious. It is possible that Roewe also knows that even if it is upgraded and re-modified, it is difficult to win its own "world" in the off-road vehicle market at once, so the upgrade and modification of this Roewe RX8 has been shelved. So now it's 2022, and this car is still 2019. However, in terms of sales, although this car is difficult to walk, it can still maintain more than a thousand units per month, which can be maintained. But we think in turn, this car entry-level model has almost 140,000 can be started, this price is equipped with 2.0T and 6AT, and is still a medium and large off-road vehicle, the cost performance is almost full, but the sales are still more than a thousand, it seems a bit "pity", you all say yes.