From the Roewe RX3 Pro to the Roewe RX8, SAIC Roewe's performance in the SUV market has been tepid. There are many reasons, including the early Roewe family car overdrafting the user's trust in the brand, so that the brand reputation has been at a poor level. Today, Roewe has laid a new chess piece in the SUV market, positioning the Roewe RX9, the family's flagship SUV, which is a 7-seat medium-sized SUV.
According to the information currently available, the shape of the Roewe RX9 is very exaggerated, using the same design as the new Roewe RX5, and the front face looks very fierce and recognizable. However, according to the editor's subjective aesthetic taste, the design of Roewe RX9 may be difficult to win the love of this market target consumer group. After all, analyzing the sales volume of medium and large 7-seat SUVs in the current market, the more popular product design styles are mainly stable and mature.
In addition to the design information, the size information of the car is also worthy of our attention, the three dimensions of the Roewe RX9 are 4983/1967/1786mm, and the wheelbase is 2915mm. It is a competitive size in the same market, but can this become the core competitiveness of the RX9? I'm afraid we're going to put a question mark on it.
In terms of power, the new car will be equipped with a 2.0T engine with a maximum power of 234 horsepower, and a four-wheel drive version will also be available.
Let's first guess its price, in theory, it and Roewe RX8 will maintain a part of the overlap, and higher than roewe RX8, then the price is likely to float in the price range of 18-25 million yuan. This market competition can not be described as fierce, if roewe RX9 can not come up with a unique competitive strength, I am afraid it is difficult to win in the competition.
Looking at the independent brand models in this price range, there are Trumpchi GS8 and Haval H9 are more successful products, and the two have a slight difference in positioning, at this time Roewe RX9 wants to cut a piece of cake from it, the difficulty is huge.
Of course, this is not to say that the Roewe RX9 is a product of inevitable failure. In fact, Roewe also has its own advantages, such as cooperation with Ali in intelligence, which may make its car and machine system show leading charm at the same level. As for whether it can be the core competitiveness of Roewe RX9, it still depends on how the Roewe brand will operate in the future.
The most important thing for my personal Roewe at the moment is to improve its brand reputation as soon as possible, capture people's hearts in terms of quality and after-sales, and the effect is often better than all marketing methods. You know, backed by SAIC, Roewe management system and technical system are not problematic, including parts supply can be done near the water tower first to get the month, but good ingredients ultimately need good cooks to make delicious dishes, and the lack of good craftsmanship, will only make users feel that after-sales costs are higher than other independent brands, which is also one of the current problems of the Roewe brand.
All in all, we hope that Roewe RX9 can find its own user group, but to say that it has the potential to explode, that is, to cover up and deceive itself.