In the medium and large luxury car market, the Mercedes-Benz E-Class has always received a lot of attention. However, due to the fact that last year's Mercedes-Benz E-Class did not give suitable offers, coupled with the fact that there are relatively few existing cars, the sales situation has not been optimistic for a long time. However, since the beginning of this year, the performance of the Mercedes-Benz E-Class has improved greatly, and the cumulative sales volume in the first two months has reached more than 30,000 units, and even nearly 10,000 units more than the previous leading Audi A6L, mainly because the Mercedes-Benz E-Class offers and the current car situation are much clearer. So, what is the current terminal sales situation of mercedes-Benz E-class? Is it still suitable for the Mercedes-Benz E-Class?
Bottom-reading also preferential shrinkage, 490,000 landing high power value is not worth it?
Recently, we went to a Mercedes-Benz 4S store in Beijing and got a general understanding of the current purchase situation of mercedes-Benz E-class. Last month, the store sold a total of 78 new cars, including 11 Mercedes-Benz E-Class units, accounting for about 14% of the store's sales. Among them, the "2022 Remodeled E 300 L Sports Fashion Model" with a guiding price of 475,700 yuan is the best-selling model, and the hottest color is mainly black. This car is the entry-level version of the Mercedes-Benz E-Class 300L model, which is equipped with a 258-horsepower 2.0T high-power engine, zero hundred acceleration time is only 6.9 seconds, which can show the level of Mercedes-Benz E-Class as a luxury car.
In addition, the car is also equipped with 360 panoramic images, keyless entry of the whole car and front seat heating and other functions, all aspects of the configuration is quite complete, and the addition of sports appearance kits, but also more in line with the young consumers' pursuit of sporty, fashionable aesthetic characteristics. At present, the inventory of existing cars in the store is also relatively sufficient, but a small number of models need to wait about a month to order cars, but most of the hot models and most of the Mercedes-Benz E-class models have existing cars.
Mercedes-Benz E-class during the Spring Festival discount can reach about 40,000 yuan, according to the situation with sales exchanges, with the listing of new models, Mercedes-Benz E-class current offers are slightly contracted, but the impact is not large.
First, buy a car in full
If you can win the Mercedes-Benz E-class hot model "2022 model to remodel E 300 L sports fashion model", the discount is 2,000 yuan compared to the previous contraction. Specifically, on the basis of the price of 475,700 yuan, plus the hard purchase cost, including purchase tax (about 37,000 yuan), insurance cost (about 13,000 yuan) and license fee (about 3,000 yuan), the comprehensive calculation, the final landing price of this car is almost 490,000 yuan.
Second, installment / replacement car purchase
The cash offer for mercedes E-class purchases in installments is the same as the full amount, and financial fees are also waived. If you choose a down payment of 30%, 2 years installment, you need to charge about 20,000 yuan of interest, and then count a variety of hard road fees, then the installment to buy Mercedes-Benz E-class down payment car needs almost 180,000 yuan, and the monthly car that needs to be repaid is close to 13,000 yuan, which may be more suitable for consumers who want to keep a part of the cash in hand. In addition, if you buy a Mercedes-Benz E-class, the same brand can get a subsidy of 6,000 yuan, and other brands are 4,000 yuan.
Details can be found in the following table:
As for the Mercedes-Benz E-Class, who is buying it? Sales tell us that most consumers who choose the Mercedes-Benz E-Class have a good income, and in addition to using writer's cars, there are also some customers who do business who use them as commercial vehicles. The reason why they are interested in the Mercedes-Benz E-Class is mainly because of the recognition of the Mercedes-Benz brand, and secondly, the appearance and luxury of this car are excellent, and the space is quite large, and the driving experience is more in line with the level of luxury cars.
Audi has a value for money, while Mercedes-Benz is more like a "luxury car"?
In general, consumers who consider buying the Mercedes-Benz E-Class will definitely make a comparison with the Audi A6L. At present, it seems that the discount of Audi A6L can be up to 20,000 yuan higher than the Mercedes-Benz E-class, and the inventory of existing cars is relatively sufficient, and the terminal market situation is more attractive than the Mercedes-Benz E-class. Leaving aside the brand influence of the two cars, from the product strength, as a medium and large luxury car under Mercedes-Benz, the sense of luxury created by Mercedes-Benz E-Class is far less than that of other models, and the ample space also makes its riding comfort performance reach a first-class level.
The overall style of the new generation of Audi A6L is more youthful and stylish, and relatively speaking, the Audi A6L equipped with the quattro four-wheel drive system seems to be more powerful and handled. In addition, combined with its preferential margin, it is obvious that the Audi A6L will be more cost-effective.
Then there are some uses after buying two cars.
The maintenance period of the Mercedes-Benz E-class is 10,000 kilometers or 12 months, the price of small maintenance is 1182 yuan, and the maintenance cost of 60,000 km for three years is about 17,000 yuan, an average of about 5,667 yuan per year. As a medium and large luxury car, it is a relatively decent price.
Audi A6L maintenance cycle of 10000 km or 12 months, small maintenance price of 1447 yuan, large maintenance of about 2817 yuan, three years of driving 60000km maintenance costs of about 18736 yuan, an average of about 6245 yuan per year, slightly higher than the Mercedes-Benz E-class, but the impact is not large.
Next is the salvage performance of the second-hand car of the two cars.
We learned from a mainstream second-hand car platform that Mercedes-Benz E-class "2020 model remodeled E 300 L fashion type", the landing price is about 500,000 yuan, less than 2 years after buying a car, after driving 17,000 kilometers, the current second-hand car residual value is 426,800 yuan.
The landing price of the Audi A6L "2020 55 TFSI quattro premium dynamic type" is about 520,000 yuan, and after a year and a half of driving 20,000 kilometers, the current residual value of the second-hand car is 438,800 yuan. The selection of relatively new models, so it seems that the retention rate of Mercedes-Benz E-Class and Audi A6L is basically at the same level.
summary
Mercedes-Benz E-class sales have been good during this time, but with the launch of new models, the current preferential situation has shrunk slightly compared with the Spring Festival, but it is only a difference of 2,000 yuan, and the impact is not large. In addition, the inventory of the Mercedes-Benz E-class is now relatively sufficient, and basically most models have existing cars to mention. According to the current situation, if you are not in a hurry to buy a car, you can also wait for the new model to officially arrive at the store, and it is not too late to see the existing car and preferential situation at that time.