"More Ford, more Chinese!" In 2019, at the Shanghai Auto Show, Mr. Chen Anning, then CEO of Ford Motor (China) Co., Ltd., shouted this slogan sonorously and forcefully, which seems to have laid the foundation for the development of Ford's sinicization strategy.
Looking back on the achievements of the past three years, Ford has always taken the Chinese market as the commanding height of the global product market, not only established the Ford China Design Center in Shanghai, integrating oriental aesthetics into the model gene, but also launched the first flagship medium-sized SUV created for mainland users - the field. As an important step in Ford's sinicization strategy, on the evening of March 28, Jiangling Ford Lingrui also ushered in the listing.
It is understood that the new Ford Lingrui has brought a total of four new models such as elite, platinum-collar, prestigious and prestigious PLUS, with prices ranging from 139,800 to 16.58 yuan, completely subverting the SUV market pattern of 100,000 to 200,000.
In addition, at the listing site, Jiangling Ford Lingrui also brought Six car purchase gifts for Chinese users, such as deposit expansion gifts, the first owner's exclusive gearbox, engine lifetime warranty and data lifetime free traffic. Car owners and friends can learn more about the vehicle through the "Ford Experience Store" Mini Program, the "Jiangling Ford Home Space" WeChat public account and other channels, and receive the car purchase award.
In addition to the high cost performance and the overwhelming purchase package, as a new model, Ford Lingrui adopts the new "potential energy aesthetics" design language of the Ford family in appearance, and the split headlight layout is more imposing. At the same time, in order to win the young market, Lingrui debuted with the spirit of "challenger", interpreting the core advantages of Jiangling Ford in appearance design, pioneering technology and high-energy quality.
In addition, based on the new inspiration of the "potential energy aesthetics" design, Ford Lingrui also extended the width of the vehicle, reaching a width of 1935mm, creating a wide-body cockpit that surpassed its peers. The oversized body size also brings a stronger space experience, of which the 295mm ultra-wide aisle space is matched with the rear flat floor, and the ultimate space utilization also makes family travel more relaxed and comfortable. At the same time, the maximum 1422 liters of tail trunk space can easily accommodate outdoor tents, golf bags and other items, making work and life a reality.
The intelligent cockpit is the embodiment of the research and development capabilities of a car company, and the new Ford Lingrui also creates a leapfrog technology driving experience for users. The new car combines humanity and intelligence, and cutting-edge technologies such as LRAS Trail Reversing, DCLC Intelligent Lane Change Assist, APA 5.0 Fusion Vision New Automatic Parking can provide drivers with a more secure and comprehensive intelligent experience.
At the same time, the 12.3-inch suspension integrated smart connection screen equipped with Tencent TAI 4.0 intelligent car machine system is equipped with advanced functions such as AR real-life navigation and WeChat car version. Let the car machine replace the mobile phone, perfectly meet various needs, and make the operation more convenient.
Finally, in the power part, the new Lingrui series uses Ford's high-performance EcoBoost high-performance engine, with a maximum power of 125 kilowatts and a peak torque of 260 Nm. Technically, the new engine delivers more powerful power output and improves intake efficiency with the help of Honeywell's low-inertia, high-speed turbochargers. In addition, the new car also uses a third-generation Magna wet 7DCT dual-clutch transmission with a transmission efficiency of up to 97%, further improving power output smoothness.
Auto Network Review: Deeply cultivating the strategy of Sinicization is the new mission of Lingrui
With the continuous advancement of Ford's sinicization strategy, the Chinese market also occupies an important position in Ford's future global layout. It is also under this development pattern that the emergence of Lingrui has once again led the new trend of 100,000 to 200,000 joint venture markets, and brought a leapfrog driving experience to Chinese users while meeting the needs of personalized and intelligent products in the market.
And all of this, as Mr. Chen Anning, President and CEO of Ford China, said: "We are comprehensively accelerating the transformation of the Chinese user-centric business, breaking through ourselves, moving forward boldly, and further fulfilling the commitment of 'More Ford, More China' while deepening the strategic vision." ”