When the price of electric vehicles rose to 5 digits, when the fuel bill gradually entered the 9 yuan era after several rounds of price increases... The hybrid model, which was once misunderstood, has finally begun to stand in the C position of the era.
Since last year, BYD's DM-i, Great Wall's lemon DHT, Chery's Kunpeng hybrid, and Changan's iDD hybrid have come and gone, opening the hybrid era of Chinese brands. Among them, the one with the highest attention is The Geely Ray's Divine Intelligence, Hi · X Smart Hybrid.
In the past 5 months, Geely has held a series of "unlisted first experience" activities to show people the first model equipped with Thor's intelligence engine Hi · X intelligent hybrid platform model - Hoshigoku L Thor Hi · The strength of the X oil-electric hybrid version.
Recently, after challenging the extreme cold of yakeshi, Hoshikoshi L Thor Hi · X Oil-Electric Hybrid Edition went to Shangri-La in Yunnan Province at an altitude of 3500 meters to accept the "height" challenge. And this time the kung fu car also personally participated in it, feeling the charm of Thor hybrid.
(1) Not only save fuel, but also surpass the joint venture
The test drive route, which uses the first downhill and then uphill route, the whole round trip is a total of 180 kilometers, each test drive sat three adults, and the air conditioner was turned on throughout the whole process. The car where the kung fu car was located eventually drove downhill at 5.5L/100km and uphill at 6.2L/100km.
Such fuel consumption performance is very ideal for a model with a body size and wheelbase that has reached the medium and large SUV level.
"From the data point of view, we have several figures that have fully surpassed the 'two fields', more than 40% fuel saving rate, NEDC fuel consumption of 4.3L/100km, 3-speed DHT Pro as an intelligent energy control hub, intelligent control capabilities in the three-speed ratio range, so that the engine and motor always maintain efficient interval operation, effectively reduce fuel consumption, lower than the Japanese hybrid system." Fan Junyi, general manager of Geely Automobile Sales Company, expressed his appreciation for The Star Yue L Thor Hi · The product power of the X oil-electric hybrid version is confidently expressed.
In addition to low fuel consumption, Hoshikoshi L Thor Hi · The overall performance of the X oil-electric hybrid version in the actual driving experience is also very surprising. First of all, whether it is linear acceleration or overtaking, Star-Over L Thor Hi · The power of the X oil-electric hybrid version is always on call, the degree of heeling of the throttle, and the degree of matching with the gearbox are just right, which brings a pleasant driving experience.
Secondly, excellent NVH control, exquisite interior design and smooth car networking features all give people the advantages of surpassing the joint venture models of the same class. If combined with the pre-sale price of 173,700 yuan, Xingyue L Thor Hi · X oil-electric hybrid version can be said to be the "cost performance" 3 words to the extreme.
In the eyes of Kung Fu Motors, thinking of the actual price and product strength of joint venture competitors such as Honda CR-V Hybrid and Toyota RAV4 Hybrid, Hoshigoe L Thor Hi · The X oil-electric hybrid version has shown a "flat effect" on them, and how the sales volume after the future listing depends on whether the production capacity can keep up.
(2) Establish exclusive channels to create "pinch" young consumer groups with users
"China Star's products are the key bullseye project of the entire Geely Automobile, and in the context of the lack of cores and spare parts in the entire industry, we will give priority to the supply of China Star products to ensure delivery with efficient and high-quality production." Fan Junyi responded to the delivery questions that consumers are currently worried about.
According to Fan Junyi, Xingyue L Thor Hi · The X oil-electric hybrid version is scheduled to officially open the online order channel to users nationwide at 10:00 a.m. on March 18, and will be listed and delivered to users worldwide on March 30.
According to the data, Geely Automobile's cumulative sales from January to February were 224,858 units. Sales were 146,380 units in January, and 78,478 units were sold in February due to the shortage of body electronic stability system (ESP) chips and the Spring Festival holiday.
Specific to the "China Star" series, 13,653 vehicles were sold in February, accounting for 24.5% of the total sales of the Geely brand. In the case of the "lack of core" crisis, the cumulative sales of "China Star" have exceeded 320,000 vehicles, of which the total sales volume of Xingyue L in more than 7 months has exceeded 70,000 vehicles. Since its listing, Xingrui has sold more than 170,000 vehicles, with an average monthly sales of more than 10,000 vehicles. Moreover, China's star sales are as high as nearly 30,000 units per month, with an average selling price of 150,000.
Obviously, it has successfully entered the hinterland of the joint venture in terms of price, which is the mission of "China Star" and an important part of the geely brand upwards.
As the high-end product series "China Star" promoted by the Geely brand, the first new model equipped with Raytheon hybrid technology, Xingyue L Raytheon Hi · The arrival of the X oil-electric hybrid version has been placed high hopes by Geely's executives. In fact, at the sales terminal, products such as the Star-Vietnam L Raytheon Hybrid Edition are not only used to hit the brand but also to rush sales.
To this end, Geely will establish exclusive experience stores and space stores for "China Star" in the key cities where "China Star" sells, and it is also aimed at younger post-90s, or even post-00s.
"China Star brings geely not only new products and new technologies, but also brings us new user groups. For example, among Xingrui users, the proportion of 'post-90s' and 'post-00s' is 59.9%. This has changed a lot from our original user base. Fan Junyi said, "Geely Automobile currently has more than 11 million cumulative users, especially with the hot sales of the 'China Star' series, more post-90s and post-00s users are pouring in in large quantities, and we need to do more user co-creation." ”
As for how to bring a better experience to young people, Fan Junyi summarized: first, to establish a new ecology, such as APP or community, so that users can find their own playmates on the platform built for them; second, to upgrade the user experience. In addition to establishing a new ecosystem, it is also necessary to establish a new experience that can be perceived by users online or offline.
In fact, Geely is not only aware of this new trend, but is also implementing it. For example, not long ago, Geely officially announced that the "China Star" series joined hands with the national tide cultural IP "Only This Green" to carry out cross-border cooperation, which triggered the attention and hot discussion of Geely's post-95 users. At the same time, Geely has also begun to make changes and upgrades to the APP and official website, and has its own official accounts in Douyin and Xiaohongshu, aiming to get closer to users.
In the view of Kung Fu Automobile, Geely has successfully "played with users" through innovation in channels and marketing, and all-round exploration of "co-creation with users" will bring new development opportunities to the "China Star" series and even the entire Geely brand.
(3) Kung Fu shooting
In the context of the turbulence of the external situation and the intensification of the "inner volume" of the industry, Geely has created a Thunder God Intelligence Hi · X Intelligent Hybrid, such a set of competitive products, has successfully stood out under the new trend.
At the same time, the successful combination with the "China Star" series has also made such a good product a good technology, in the moment when the wine aroma is also afraid of the deep alley, it has been completely presented and has been recognized by more users. Continuing to adhere to "co-creation with users" in products and marketing will also open up a new situation for Geely's future transformation and upgrading.