Battery raw materials lithium, cobalt, nickel rose sharply, automotive fuel experienced several rounds of price increases... The hybrid market is about to enter the "best era"?
From BYD's DM-i to the Great Wall's lemon DHT, Chang'an's iDD hybrid, Chery's Kunpeng hybrid, and then to today's Geely Lei's Intelligent Intelligence Hi · X hybrid, independent brands invariably join the hybrid camp.
Recently, Hoshikoshi L Thor Hi · X Hybrid Edition announced the official opening of the online ordering channel to users across the country. It is reported that Hoshikoshi L Thor Hi · The X Hybrid Edition will be officially launched worldwide at the end of March, bringing users a first-class intelligent hybrid experience that surpasses the Japanese two fields. At the same time, China Star × only this green to open the "Thousand Miles of Rivers and Mountains" innovation and exploration journey.
Fan Junyi, general manager of Geely Automobile Sales Company, said: "In the past 5 months, we have held a series of "unlisted first experience" activities, Star Yue L Thor Hi · X hybrid version of 100 kilometers of fuel consumption as low as 4.3L, the limit endurance of 1300 kilometers, far ahead of similar hybrids; even in the extremely cold Yakeshi, fuel consumption performance is still far ahead of the opponent; in the altitude of more than 3500 meters above Shangri-La, fuel consumption performance is still 10% lower than the industry, so that users can get the maximum experience first. ”
Hoshikoshi L Thor Hi · X Hybrid Version: Oilable and electrically extendable range
Under the great wave of electrification and transformation, major car companies have accelerated the speed of transformation and upgrading.
As Geely's first blockbuster model to fully open the transformation of electrification and new energy era, Xingyue L Thor Hi · The X Hybrid edition opens its first pre-sale on December 25, 2021.
Thanks to its world-class powertrain: the first production of a 3-speed hybrid electric drive DHT Pro+DHE15 hybrid engine to ensure fuel saving and power performance.
With the three-speed hybrid electric drive DHT Pro, the drive can be oilable, electric, and extendable, and the most efficient energy allocation can be achieved in the face of any climatic conditions, ensuring the highest energy efficiency and lowest fuel consumption of the system. Fuel saving does not sacrifice power, Star Yue L Thor Hi · X hybrid version of the system comprehensive power of 180kW, the maximum output torque of the wheel end of 4920 Nm, 100 km acceleration performance is significantly ahead, above 3500 meters above sea level, can still achieve catapult start, motor 0 delay response.
Geely said that in the past 5 months, through the actual evaluation of the media and users, the fuel consumption of the 100-kilometer hybrid version of Xingyue L Raytheon is as low as 4.3L, and the limit endurance reaches 1300 kilometers; in Shangri-La, which is more than 3500 meters above sea level, the fuel consumption performance is still 10% lower than that of the industry.
Fan Junyi said: "From the data point of view, we have several figures that have comprehensively surpassed the two fields, more than 40% fuel saving rate, NEDC fuel consumption of 4.3L/100km, 3-speed DHT Pro as an intelligent energy control hub, intelligent control capabilities in the three-speed ratio range, so that the engine and motor always maintain efficient interval operation, effectively reduce fuel consumption, lower than the Japanese hybrid system." ”
In addition, in terms of NVH, 148 key NVH technology optimizations optimize noise sources and transmission paths.
Concentrate resources to ensure the delivery of "China Star" establish exclusive channels
"China Star's products are the key bullseye project of the entire Geely Automobile, and in the context of the lack of cores and spare parts in the entire industry, we will give priority to the supply of China Star products to ensure delivery with efficient and high-quality production." Fan Junyi said.
The use of China Star as a bullseye project is due to its own development momentum and the need for high-end Geely brand.
According to the data, Geely Automobile's cumulative sales from January to February were 224,858 units. Sales were 146,380 units in January, and 78,478 units were sold in February due to the shortage of body electronic stability system (ESP) chips and the Spring Festival holiday.
Specific to the China Star, 13,653 vehicles were sold in February, accounting for 24.5% of the total sales of the Geely brand, and the cumulative sales of the China Star series have exceeded 320,000 units so far. Among them, the total sales volume of Xingyue L in more than 7 months has exceeded 70,000 vehicles. Since its listing, Xingrui has sold more than 170,000 vehicles, with an average monthly sales of more than 10,000 vehicles. Moreover, China's star sales are as high as nearly 30,000 units per month, with an average selling price of 150,000.
Obviously, the China Star series has successfully entered the hinterland of the joint venture in terms of price, which is an important step for the Geely brand to rise, and it is also the goal that Geely most wants to achieve through the China Star.
It is understood that in the key cities of China Star sales, Geely will establish an exclusive experience store and space store for China Star.
Fan Junyi said: "China Star has brought Geely not only new products and new technologies, but also brought us new user groups. For example, among Xingrui users, the proportion of "post-90s" and "post-00s" is 59.9%. This has changed a lot from our original user base. ”
"When we were studying this part of the user a few years ago, there was a sentence that touched me very deeply, he said you don't say anything to me, I like it is the last word. So for the 'post-95s' and 'post-00s' with such a strong personality, what kind of communication methods should be used. In addition to what I just said about building a new ecosystem, I think it is also necessary to build a new experience that users can perceive, which can be online or offline. Fan Junyi said.
It is understood that Geely will make changes and upgrades to the APP and official website, and at the same time have their own official accounts in Douyin and Xiaohongshu, aiming to be closer to users.
Fan Junyi further said: "Offline this year we will carry out a comprehensive 4.0 channel upgrade, we will also empower some digital tools into the new 4.0 exhibition hall.
"Customers invite to the store, make a phone call, our corporate WeChat will send out an invitation, this invitation has a navigation map on it, and we will also receive feedback from customers, such as license plate number, and the fence of the car coming to the store will be opened in advance." At the same time, we will also arrange the pastries and drinks that meet the customer's preferences in advance. After the showroom experience, when it comes to the delivery link, all our rights and interests are also transparent. ”
"China Star" has become the banner of Geely's high-quality development. The "China Star" series combines the high-end technical advantages of Geely Automobile, bringing breakthrough progress to Geely's products to high-end price points, high-end values and high-end images, and significantly enhancing the image of Geely brands.
Geely said that among all users of China Star, nearly 60% of users choose high-end models, and 52% of users come from the demand for additional purchases, helping China Star form a "three high" attribute of high sales, high value and high premium, and achieving the "China Star Phenomenon" that has attracted the attention of the industry.
Hybrid, is the market blue ocean?
As mentioned in the opening paragraph, independent brands have begun to enter the hybrid market on a large scale. The reasons are roughly bright, one is the orientation of the "double carbon" policy; the other is that the hybrid system can indeed bring a very good experience to consumers.
Judging from the current market situation, how big are Geely's opportunities in the hybrid market?
The analysis believes that from the current main increment, the sales of pure electric vehicles in 2021 are mainly driven by the increase of A00-class and B-class vehicles, which also leads to the sales of pure electric vehicles showing a "dumbbell-shaped" sales structure, in addition, pure electric vehicles also show obvious differences in the penetration rate of pure electric vehicles in different regions, and some models have higher dependence on a single region.
Entering 2022, the cost of power batteries and the price of automotive fuel market will rise, which may be good for more fuel-efficient hybrid models.
In 2022, the raw materials for power batteries, lithium, cobalt and nickel, have risen sharply.
According to the data released by Cui Dongshu, secretary general of the Association, the comprehensive quotation of the battery-grade lithium carbonate market on March 17 was 480,000 yuan / ton to 522,000 yuan / ton, while the price of lithium carbonate was only 50,000 yuan / ton in early 2021. At the same time, the price of cobalt also rose from less than 300,000 yuan / ton at the beginning of last year to 568,000 yuan / ton, resulting in a rise in the cost of lithium iron phosphate batteries of about 200 yuan per degree, and the batteries of models that brought 50 degrees of electricity rose by nearly 10,000 yuan.
At the same time, the price change of nickel sulfate has increased the price of ternary materials by 160,000 yuan to 250,000 yuan per ton, and the price of ternary lithium batteries has risen by 31 yuan to 47 yuan per kWh. For example, Cui Dongshu said that the recent battery cost of a 70 kWh electric vehicle has risen by between 2,000 yuan and 3,300 yuan.
However, considering the battery cost of the current hybrid model, Cui Dongshu believes that the pressure on the hybrid model is not great, and at the same time, the rise in oil prices may stimulate the hybrid model market.
Ye Shengji, chief engineer and deputy secretary-general of the China Association of Automobile Manufacturers, believes that the characteristics and advantages of hybrid power itself will have good advantages and vitality for a considerable period of time in the process of market-oriented development of electrification, and there is also a lot of just need space in the market, with the iterative development of the industry, hybrid power has a very good development space in the next five years.
For the fluctuations caused by the uncertainty caused by oil prices, Yin Chengliang, deputy dean of the Automotive Research Institute of Shanghai Jiao Tong University and chief expert of intelligent and connected electric vehicles, questioned: If the international situation is stable and controllable, under the influence of the decline of subsidies for new energy vehicles, the next 5-8 years will be a period of hybrid rise.
Che Yun Summary:
At present, the industry competition is intensifying, BYD DM-i technology is the first, great wall + Geely self-developed super hybrid technology is quickly followed, HEV strong hybrid and PHEV plug-in hybrid models will be listed in 2022, and pure fuel models will gradually start transformation. Through the price range, it is not difficult to find that in addition to a small number of upward expansion of the high-end hybrid market such as Ideal and Lantu Automobile, BYD/Great Wall has launched a number of PHEV models at 100,000 to 150,000 yuan and 150,000 to 200,000 yuan, helping to further increase the penetration rate of new energy.
In the face of the automotive industry entering a period of deep change, it is an opportunity for Geely to achieve brand upwards with the help of hybridization. Not only does it break the monopoly of Japanese cars on the hybrid market for a long time, but also uses the "Chinese star" plus "new" energy to build a product layout where cars + SUVs, fuel + new energy, performance and energy saving coexist, opening up a new situation for the transformation and upgrading of Geely Automobile.