Recently, the news that Changan New Energy will push a new new energy vehicle brand has been fermenting in the industry. According to relevant information, in November 2021, Chongqing Changan New Energy Technology applied for the trademark of "Qiyuan Automobile". In January this year, Changan New Energy registered the public account of "Qiyuan Auto User Service" as the main body of the account.
According to the introduction of the public account, the account is the official service account of Changan New Energy Vehicle, which mainly provides changan new energy owners and fans with various services such as new car information, test drive appointment, appointment maintenance, service information, and member benefits.
This action directly triggered speculation from the outside world about whether Changan New Energy would create a brand, and according to the response of Changan Automobile insiders, it was only registered with some names. That is to say, it is not yet possible to determine whether Changan New Energy has the intention of launching a new new energy brand. Behind the name change, we should see more of Changan New Energy's meticulous layout of the new energy market.
But even so, from the perspective of the rhythm of Changan New Energy's frequent drops in the field of new energy, with the acceleration of Avita 11 and C385, behind the name, the outside world is more concerned about Changan New Energy's meticulous layout and competitive strategy for the new energy market.
Recently, Changan New Energy's model code C385 debuted on the street, although it has not yet been labeled, it is enough to attract attention. However, there are rumors that it will not be affixed with the V-label of Changan Automobile, which also means that the new brand and new standard of Changan New Energy may still be brewing.
As we all know, since its debut at the Changan Science and Technology Ecological Conference in 2021, the two models of Avita 11 and C385 have been attracting market attention.
If Avita, as the product of changan, Huawei and Ningde era's three-party superior resources, has an innate degree of attention, then C385 is truly impressed by the new generation of super-collector electric drive system and APA7.0 remote unmanned valet parking system and other epoch-making core technologies.
Judging from the "quality" of most of the current high-end intelligent electric vehicles, C385 has many highlights and highlights in product competitiveness. Although the official has not yet released more product information, but only from these two key technologies, the influence of new cars in the smart electric vehicle market can not be underestimated.
It is worth noting that although the new car has the product quality of high-end intelligent electric vehicles, the C385 built on the EPA platform may be more aimed at the mainstream new energy vehicle consumer market.
There are roughly two reasons for this speculation. On the one hand, combined with Changan New Energy's plan to achieve sales of 210,000 vehicles this year, 500,000 vehicles by 2024, and 700,000 vehicles by 2025, C385, as a masterpiece of Changan New Energy brand, will inevitably also carry the burden of sales.
However, looking at the performance of the high-end new energy market of traditional car companies, it is still relatively flat, which is mainly related to the relatively expensive price of the high-end intelligent electric vehicle market and the demand and budget asymmetry of mainstream consumer groups.
Therefore, aiming at the mainstream market segments with more consumption potential, C385 has more product competitive advantages. In addition, according to the new energy product planning previously released by Changan New Energy, among the five new cars based on the EPA platform that will be launched in 2022, in addition to the C385, there is also a cross-border SUV codenamed C673 and a national boutique scooter codenamed A158, while the remaining two products are still under development.
The five products are all based on the EPA platform, the product is not only intensive, but also under the intensive production of the platform, which can also indirectly achieve scale benefits, thus bringing more "quality" growth to Changan New Energy.
Therefore, from this dimension, Changan New Energy may not aim all its firepower at the high-end intelligent electric vehicle market, and the EPA platform is likely to be mainly committed to expanding the territory for Changan New Energy, while Avita Technology is mainly committed to occupying a position for Changan New Energy in the high-end intelligent electric vehicle market.
On the other hand, with the listing nodes of C385 and Avita 11 approaching, one for the mainstream consumer market, one for the high-end intelligent electric vehicle market, C385 and Avita 11 form a differentiated combination, double-line attack on different levels of the market, but also more able to harvest "quantity" and "quality". For Changan New Energy, such a brand combination is conducive to Changan New Energy opening up the market and gaining a firm foothold in the market.
Therefore, although it is still uncertain whether Changan New Energy will launch a new brand for the new product lineup of the EPA platform, it is certain that the layout and determination of Changan New Energy for the new energy market cannot be underestimated.
In January this year, Changan New Energy has taken the lead in completing nearly 5 billion yuan of B round financing, achieving the goal of mixed reform of equity diversification. Under the endorsement of more strategic investors and the protection of funds, this also brings the confidence of diversified and three-dimensional layout to Changan New Energy.
It is believed that with the acceleration of new vehicles, the specific competitive strategy of Changan New Energy is expected to surface soon. It is conceivable that with the acceleration of Changan New Energy's products, the competition in the new energy market of traditional car companies will become more intense.