Born in the post-90s generation, I have the privilege of witnessing the development of a part of the Chinese automobile and now work in the automotive industry. Since the 1990s, China's automobile market has begun to develop steadily, cars have begun to turn to the civilian market, and everyone has begun to have the concept of private cars in their minds. The top-notch models that appear in China's automobile consumer market also verify the changes in the concept of Chinese automobile consumers from the side, the market is gradually beginning to mature, and today THE AM car mirror takes you to see the top models in the Post-90s Chinese auto market.
Tianjin Xiali
I put The Charlie in the first place because I used to have a Charlie in my house. Of course, this is not because of personal feelings, but this car really fulfilled the "car dream" of many people in that year. In 1984, Tianjin Automotive Industry Corporation and Daihatsu Kogyo Co., Ltd. signed an agreement to introduce the full range of manufacturing technology for the Chaade 1.0 hatchback. In 1986, the first hatchback produced in the form of "CKD" rolled off the production line. From the earliest TJ7100 to the later millennium, Xiali developed countless models, including the extended version, Golden Xiali, Jingya, Gentry, A+, N3, N3+, etc., which are derivative models developed based on the early Xiali. (Xiali 2000 and other prototypes are not counted) From the earliest price of more than 90,000 yuan to the later price of more than 30,000 yuan, Xiali has always been an economical car. Some people may say that more than 90,000 was really too expensive at that time! However, the average price of the car was more than 150,000 at that time, and Xiali had lowered the threshold of private cars a lot since the day of its birth! So in those days, cheapness was king!
Poussin
Poussin was one of the "old three things" of the year, just as the so-called advertising slogan of that year "with Santana, walk all over the world is not afraid", the old Poussin in the 90s was the first choice for many official cars and official cars, but also the favorite of some private entrepreneurs and individual bosses. The reason is very simple, everyone knows everyone who drives this car, and the identity and status can be highlighted at once. And the old Poussin had the highest chassis of the same level, really "walking all over the world is not afraid", to this day I still think that Poussin is an SUV hidden in a car. Poussin imported parts from 1983 to assemble in China, until 2007 to stop production, up to 24 years, this car is also a "enlightenment teacher" for many people, before the driver's license is Poussin to give everyone the "first lesson".
Jetta
The Jetta was also one of the "old three" of the year, but it came later than Poussin, the jetta was faw-Volkswagen's first car, born in 1991. In the 90s, the price of jetta was about 130,000-150,000 yuan, don't think it is expensive, a three-peak van was more than 120,000 yuan. At that time, the birth of the Jetta allowed everyone to buy a cheaper "Santana", because in the early days, everyone called the cars with "VW" Volkswagen logos on the street collectively called "Santana". However, later with the advantage of cost performance, excellent handling and good comfort, the name Jetta was gradually remembered by everyone. At that time, the Jetta was also very popular with young people, and those young people who had the ability to buy it liked this square head car, and in the north of the mainland, the sales of the Jetta were also satisfactory. After all, in that era, the difference between the north and the south of the continent was still relatively obvious, there was Santana in the south, and of course there was a Jetta in the north!
Dragon Fukang
In the 90s, not many people knew about Citroën, but they were definitely familiar with Beverly Wilshire. Fukang was also one of the "old three" of the year, Andremy was officially rolled off the production line in September 1995, and it was indeed a little late, but it also caught up with a good time. In 1995, some powerful families basically considered buying a car, the demand for cars began to increase, there are not many products on the market for everyone to choose, the standard of car selection is basically measured by price. In the birth of Beverly Wilshire, everyone has a good impression of this fashion-looking model, and the unique rear side window shape also has a high degree of recognition. And Fukang just arrived in China to get a crash test, known as the "first collision in China" to highlight its safety performance, ABS, brake assist and other devices did make everyone start to pay attention to safety configuration when choosing a car. The price of 130,000-150,000 yuan has made everyone start to have new choices at the same price, and the emergence of Fukang is the real sense that Chinese auto consumers have begun to have a choice in the same price point.
Gili May, Pride, Andyo
After entering the millennium, domestic independent brands began to exert their strength, including Geely Automobile. Since the car is expensive, then we will develop it ourselves, first of all, Geely created Geely. This model is very similar to Xiali, but the price is lower, and after its launch in 2001, the price of this car is only 30,000-50,000 yuan. Let many Chinese once again realize the dream of having a car, at that time the traffic was not developed in the era, the car let many people solve the problem of transportation. You can quickly get from point A to point B, as for other performance, configuration is not important, spend the least amount of money to achieve the goal is the key.
Chery Fengyun, Qiyun, Son of the Orient, QQ
In December 1999, the first Chery Fengyun sedan rolled off the production line, priced at 88,000 yuan. This car was using a replica Jetta chassis at that time, and the body came from SEAT TOLEDO, because Seat's car and Jetta were developed on the same platform, so the body and chassis matched very highly. However, the price of 88,000 yuan was very affordable at the time, and it was between the existence of the "old three" and economic models such as Xiali, so the sales were not bad. Subsequently, Chery also launched Qiyun and the son of the Orient with greater space. To say that the most popular model, but also the Chery QQ listed in 2003, this car swept the streets that year, in 2005 the average monthly sales of this model exceeded 10,000. In any era, there will be no shortage of young consumers, in that year Chery QQ appearance design fashionable, interior design practical, less than 50,000 yuan price so that many people can buy.
Peugeot 206, 307
Soon the joint venture model also targeted the Chinese car market, of which Peugeot is an example, the French every time they enter the Chinese market is good, but always "good times are not long". Guangzhou Peugeot did not survive well before, so the arrival of the Peugeot 206 has caught up with a good time. At this time, the time has reached 2004, and the demand for cars in Chinese households has surged, but due to price problems, the price of joint venture models has basically remained above 100,000 yuan. Then this small car from Europe is a good solution to this problem, because the body is small and inexpensive, and it is quickly favored by everyone. The peugeot 206 was priced between 80,000 and 110,000 yuan that year, and then the larger Peugeot 307 also entered the market. These two hatchbacks have made the Chinese auto market more variety of hatchbacks, and the Volkswagen Golf and Volkswagen POLO in the same period have also followed suit.
BYD F3
BYD can now be said to be the leading new energy vehicle company in China and even the world, but the earlier BYD is also like many domestic independent brands, walking on the route of imitation. This is not a bad behavior, and many famous foreign automobile factories have also developed in this way before. The appearance of the BYD F3 resembles a Toyota corolla, and the price of a Toyota corolla at that time was between 130,000 and 190,000 yuan, while the price of the BYD F3 was 70,000-90,000 yuan, almost half of the corolla. The 1.6-liter engine is equipped with airbags as standard, and the top model even has a central control screen, and the whole series is equipped with a single-disc CD as standard. These configurations were already very luxurious at that time, and in the Chinese automobile consumer market at that time, everyone began to pay attention to the configuration of the vehicle, and it was not only based on the price to consider the model, but the topic of cost performance began to emerge.
Ford Focus
At that time, the most run on the street was the domestic independent brand models, as well as Volkswagen and Toyota, Honda, but the arrival of The Ford Focus has given consumers more choices in the Chinese auto market. This model not only has the brand of a joint venture car, but also has a larger space than a small car, priced at between 120,000 and 170,000 yuan, and much cheaper than Japanese cars. The chassis performed well, the power was strong, and most importantly, everyone began to recognize the concept of the compact sedan, and its rear was really much larger than many models of the same period. You can buy a bigger car with more money, and the practicality is greatly increased, so the sales of the Ford Focus have risen sharply, and it is firmly in the top three sales of cars.
Haval H6
The success of the Haval H6 is obvious to all, and at first Great Wall Motors began to transform from pickup trucks to SUVs and launched the Haval H3. At that time, the H3 car with its super high cost performance and excellent off-road performance, so that many off-road enthusiasts liked, the key is that H3 made the threshold of off-road lower a lot. After that, Great Wall Motors took advantage of the victory and launched the Haval H6, which is more suitable for the city. The launch of this car coincides with the needs of domestic car consumers, when buying a car has become a necessary option for many families in China, and improving the quality of life to travel further afield has become a small goal. Most households can only buy one car, which requires more space for this car, and it needs to load more things, and has a certain off-road ability to drive in some not very good road conditions. And these needs are perfectly integrated with the advantages of Haval H6, the price between 90,000-150,000 also makes the cost-effective advantage of this car obvious, until today Haval H6 is still the annual sales champion of SUVs.
Volkswagen Langyi
Part of the reason for the success of Volkswagen Langyi is also due to the renewal of volkswagen product line, the Santana 2000, Santana 3000 and Poussin, which have been selling for many years, have been discontinued, the positioning of the new Santana has begun to decline, and Volkswagen needs a compact sedan to continue to consolidate sales, so Volkswagen Langyi was born. The market positioning of Volkswagen Langyi is very direct, that is, to launch a practical family car, the wheelbase of the original model reached 2610mm, which was relatively large at that time. At the end of 2012, a replacement model was launched, the wheelbase is still 2610mm, this generation of models has been sold so far, SAIC Volkswagen now named it Langyi Qihai. In 2018, the third generation of models was launched, has been sold so far, the wheelbase has also been expanded to 2688mm, with the advantage of cost performance and the strategy of selling new and old models together, Volkswagen Langyi also won the annual sales champion.
Nissan Xuanyi
Nissan Xuanyi is a model listed in 2006, and Volkswagen Langyi is different, Nissan Xuanyi's initial positioning is not low, it is to replace the old Blue Bird Zhizun model, positioned higher than Yida lower than Tianlai, the wheelbase reached 2700mm, and the configuration at that time was very high, the price was between 160,000 and 220,000. However, with the repeated changes, the price gradually declined, until the emergence of the replacement model in 2016, Nissan began to adopt the strategy of simultaneous sales of new and old models, priced between 90,000 and 160,000 yuan. In 2020, Xuanyi once again ushered in a replacement, that is, the current model we see today, while the previous generation of Xuanyi is still on sale, renamed Xuanyi Classic has been redesigned and sold so far. Nissan Xuanyi has won the love of consumers with its large space, quiet and comfortable cockpit environment and excellent cost-effective advantages, and nissan Xuanyi is also the champion of the car sales ranking.
Tesla Model Y, Model 3
Tesla's success in China is entirely due to the earliest batch of Tesla Model S imported into China at that time, at that time, there was no concept of new energy vehicles in China, Tesla Model S This priced million-level, sci-fi car is well known to everyone. Brand awareness and brand culture have long been printed in everyone's mind, with Tesla in China to build a factory for domestic production, the launch of tesla Model Y and Model 3 pricing is directly set at about 300,000 yuan to sell, and these two models also have a wheelbase of nearly two meters nine, excellent space performance. Combined with the brand, price, configuration, mileage and many other advantages, the cost-effective advantage compared with the competitors of the same level is too obvious. At almost the same price, who wouldn't want to buy a car with more space, more configuration, and a Tesla LOGO? Regardless of Tesla's negativity online, everyone knows it when they take money out of their pockets.
Wuling Hongguang MINI EV
Today' new energy vehicle sales champion is a Wuling Hongguang MINI EV with a starting price of less than 30,000 yuan! It is precisely because its starting price is less than 30,000 yuan that sales will be so high. In the current era of mobile phones are all 10,000 yuan, a four-wheeled car is less than 30,000 yuan, it can be said that everyone's purchase pressure is already very low. It is also because of the low purchase pressure, Wuling Hongguang MINI EV makes many young people easily become a car family, and they can enjoy the happiness of going out and driving comfortably to the unit every day without taking the bus to squeeze the subway. In addition, for those families who need to buy a second car, new energy has many advantages, not only can save fuel and maintenance costs, the lower price for people who hold a wait-and-see attitude towards new energy, the cost of trial and error is lower, you can buy with confidence and boldness. Therefore, Wuling Hongguang MINI EV can be said to meet the purchase needs of most people at this stage, and sales naturally increase by leaps and bounds, without suspense!
AM Mirror Summary:
From 1990 to 2022, more than three decades have passed, and the car has changed from a luxury that we dare not think of to become a necessity for thousands of households. Looking at these top models in the entire Chinese automobile consumer market, we have found a commonality, that is, cost performance is the primary factor that everyone considers. Consumers will be careful, from the beginning of the pocket money only enough to choose the car or two, to now with the least amount of money can buy a larger space, more abundant configuration of the model, this is the transformation of china's auto market. Time back to the present, new energy vehicles have become a trend, and China's automobile consumer market has carried out a reincarnation, like the low-priced Xiali Wuling Macro MINI EV to seize the low-price market, like the Volkswagen of that year, Tesla and other foreign brands have become a benchmark. I believe that in the future, like Geely, Chery, Great Wall, and BYD, the new energy vehicles of Chinese brands will get better and better! Finally, to the majority of car companies, China's automobile consumer market is becoming more and more mature, consumers need more excellent models to enter the domestic market, China's automobile market needs to develop in a more segmented direction, blindly controlling the cost of new bottles of old wine will be gradually eliminated.