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The fall of the god car "Santana"!

The fall of the god car "Santana"!

For the majority of Chinese people, Santana is definitely a classic model, as Volkswagen's first model in China to achieve domestic production, and Jetta, Beverly together constitute a well-known "old three", but this model has fallen, or has been discontinued.

According to terminal data, the Santana sold only 32 units in November 2023, making it the lowest selling model of the Volkswagen brand. From the perspective of annual sales, Santana has sold a total of 31,447 units in the first 11 months of 2023, ranking 14th among the Volkswagen brand, but its sales have been decreasing month by month in recent months, from 7,538 units in April 2023 to 1,063 units in June 2023, and around 100 units from August to October 2023, and sales in November 2023 will be below 100 units for the first time. In addition, it can also be seen that the wholesale sales of Santana have basically been in single digits since the second quarter of 2023, which indicates that SAIC Volkswagen has stopped wholesale Santana models to dealers, which means that this model may have been discontinued.

The fall of the god car "Santana"!

In fact, as early as the end of 2021, a suspected SAIC Volkswagen Yizheng plant 2022~2023 model technical transformation project plan circulated on the Internet, showing that the new Santana, Santana Haona, Xinrui, and Xindong 4 models will be discontinued after the technical transformation, and will be put into production in the mid-term facelift Tuyue, Lingdu, Polo, and Tukai. At that time, SAIC Volkswagen's response was, "Santana has not officially stopped production, and the current terminal sales of Santana are stable." Now, two years later, we don't know if Santana will be discontinued, but it seems to be finally coming.

The fall of the god car "Santana"!

According to the data, Volkswagen introduced the first batch of 100 Santana into China in 1983 in the form of full assembly (CKD), which later became Volkswagen's first model in China to achieve domestic production, and it took only three years for the 10,000th domestic model of Santana to roll off the assembly line. Subsequently, the Santana 2000, also from Brazilian Volkswagen, was officially launched in the Chinese market, and evolved into models such as the Santana 3000 and Santana Zhijun in the following years.

The fall of the god car "Santana"!

In October 2012, SAIC Volkswagen announced that the old Santana (Santana 87) was officially discontinued, and released an advertisement "Goodbye, Santana", announcing that the old Santana was officially delisted. In December of the same year, the new Santana made its debut in Wolfsburg, Germany, and then SAIC Volkswagen also introduced it to China. It is understood that the new Santana is built on the new PQ25+ platform, equipped with 1.4L and 1.6L engines, as well as 8 models with different configurations, including 5-speed manual and 6-speed automatic, and the price range at that time was 84,900-123,800 yuan. Based on the new platform, the new Santana has carried out new innovations in appearance, interior, power, configuration, etc., subverting consumers' perception of Santana, but it is also from this generation of Santana that the "street car" Santana has gradually lost its luster, in addition to intensifying competition with products of the same level, SAIC Volkswagen Lavida suppressed Santana in sales, which also made Santana's situation more and more embarrassing. According to the terminal sales data, Lavida sold 292,500 units in the first 11 months of 2023, making it the best-selling model of the Volkswagen brand.

The fall of the god car "Santana"!

Whether it is discontinued or not, whether it is delisted or not, cannot change the fact that Santana is no longer accepted by the market, and its product competitiveness has long been unable to attract new consumers. At present, the Santana is on sale for the 2021 model year, which was launched in October 2020 with a price of 86,900-111,800 yuan, and is powered by an EA211 1.5L naturally aspirated engine with a maximum power of 82kW and a maximum torque of 145Nm. In addition to the fact that the product competitiveness is not as good as that of competitors in the same class, the design style of this model has long been outdated and is also difficult to be accepted by the marketing department.

The fall of the god car "Santana"!

In June 2023, SAIC Volkswagen launched a new compact sedan, the Lavida Xinrui, with a price range of 99,900-123,900 yuan. Although the Lavida Xinrui is named the Lavida family, in fact, the car is not a derivative of the Lavida, but an overseas version of the Polo sedan version imported into the domestic style, which can be seen as a classic sequel to Santana from the pedigree.

The fall of the god car "Santana"!

According to the available information, Santana may have been discontinued, its terminal sales are decreasing month by month, and the model has not been updated for two years, coupled with the market position of SAIC Volkswagen launching the Lavida Xinrui in June to replace Santana, it is not difficult to guess that SAIC Volkswagen has abandoned Santana, even if this model is still visible on SAIC Volkswagen's official website.

Autobots' platform

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