Text/Shore Qing
Recently, the domestic oil price ushered in a number of rounds of high, No. 95 gasoline into the 9 yuan era, seeing that the owner of the fuel car is even reluctant to open the air conditioner, the tram owner on the side is not much affected, many people have speculated: the continuous rise in oil prices will promote the sales of new energy vehicles?
"There is no doubt that the rise in oil prices will make the advantages of new energy vehicles more prominent." Li Jinyong, president of the New Energy Vehicle Branch of the All-China Federation of Industry and Commerce Automobile Dealers Chamber of Commerce and founder of Zhonghai Tongchuang, gave an answer, in the era of oil prices of 6 yuan, the travel cost of electric vehicles is about 1/10 of that of fuel vehicles, and when the oil price rises to nine pieces, and may even be forced to the ten-block mark, the travel cost of electric vehicles is only 1/20 of that of fuel vehicles, and such a huge difference will undoubtedly have many impacts on consumers' car purchase choices.
Some insiders have long pointed out that the rapid rise in oil prices is undoubtedly the best advertisement for new energy vehicles. But the world is not absolute, the market is often not only a variable so simple, if it is a month ago, the increase in oil prices will undoubtedly play a role in promoting the development of the new energy industry, but recently a number of car companies have begun to start the new energy price increase boom, but let many friends who are on the sidelines begin to hesitate.
Just after New Year's Day, this year has become the last year of new energy policy subsidies, subsidies decline coupled with the double pressure of rising costs, so that many car companies have embarked on the road of price increases, among which Tesla, which has always relied on price cuts to cut leeks, has opened a "surge" mode in the past week, and the five-day price increase of 30,000 is even more shocking to many people.
BYD, which reported price increases years ago, officially announced in the middle of the night: Affected by the continuous sharp rise in raw material prices, BYD Automobile will adjust the official guidance prices of new energy models related to Dynasty Network and Ocean Network, ranging from 3,000-6,000 yuan, and customers who have paid a deposit before this will not be affected by this price adjustment.
Ideal Auto also announced today that due to the impact of the continuous sharp rise in upstream raw materials, from April 1, 2022, the national unified retail price of Ideal ONE will be raised from the current 338,000 yuan to 349,800 yuan, an increase of up to 11,800 yuan.
In addition, according to statistics, at present, many domestic vehicle companies have also announced an increase in price: Chery QQ ice cream cone models and Holy Substitute models have raised prices by 3100 yuan, the price of the whole series of Euler good cats has been raised by 6000-7000 yuan, Nezha V, Nezha V Pro and Nezha UPro 400 Free travel version under Nezha Automobile have been raised by 3000 yuan, while the price of other models of Nezha U Pro has been raised by 5000 yuan.
Perhaps, Tesla, BYD and other price increases are just the beginning, and there will be more and more new energy vehicle companies in the future, because of the decline in subsidies, the impact of power battery raw materials and chip shortages, the price of new energy vehicles will be raised.
Cui Dongshu once said: "Whether the price of models will rise after the subsidy decline depends on the market supply and demand relationship - if the new energy vehicle market still continues a strong trend, some car companies will increase prices, but if the demand is relatively weak, it may be traded at a discount." "Today's price increase wind actually reflects the hot sales of new energy vehicles today."
As early as the end of last year and January this year, there were many car companies that reported price increases. However, at that time, the main reason was due to the shortage of chips and the pressure of rising raw material prices, so only a small number of car companies chose to increase prices to alleviate revenue. Nowadays, coupled with the general trend of subsidies such as the decline of subsidies, it is presumable that more companies will join the price increase army in the future.
At the same time, we found that the traditional fuel vehicle field has ushered in the "price reduction tide", and the continuous rise of domestic brand strength coupled with the consistent cost-effective advantage has made the previous joint venture cars begin to change and reduce prices, embarking on the road of price rolling. Coupled with the impact of new energy models on the market, the adjustment of value-added tax, the improvement of production efficiency and the reduction of time costs, many fuel vehicles will choose to reduce prices to continue to attract consumers.
The travel cost of new energy vehicles is indeed an important factor that attracts most people to buy, but the industry status quo of "oil trucks and tram rises" will make many consumers fall into a dilemma. However, in the long run, the reduction of subsidies for new energy has actually played a role in cleaning the market, and car companies are facing more severe challenges, survival of the fittest, and the overall direction of promoting restructuring. At present, China has become the world's largest automobile market, and under the tide of consumption upgrading, the stronger the stronger will become the core law of future market pattern changes.
Write at the end:
The price increase of new energy vehicles will indeed affect consumers' enthusiasm for car purchase in the short term, but in the long run, with the cyclical fluctuations of cost pressure and the recovery of production of upstream suppliers, the future price increase phenomenon will be alleviated. Therefore, we should take a rational view of the current situation of price increases.