Recently, with the tank 500, BYD destroyer 05 and other models have been listed, the naming method of the car has once again attracted the attention of fans and friends. In fact, in recent years, with the rapid development of the automobile industry, the rise of new car-making forces, and the accelerated transformation of traditional car companies, the naming of models has been branded with a deep mark of the times. Whether it is a domineering model, or a cute type, a scientific and technological model, there is a distinct style, representing the current trend.
Domineering style, straight man's favorite?
There is no shortage of tough and domineering models in the automotive circle, Land Rover Defender, Jeep Wrangler, Toyota Land Cruiser, these models have left a deep impression on the Chinese people, and also tied them with off-road, tough and other labels. However, with the gradual decline of tough SUVs and the rise of urban SUVs, the automotive market has not been enthusiastic about these off-road models in the past few years.
After several years of "mother gun" models in the way, the automotive market is once again occupied by tough SUVs. In particular, after the sudden explosion of the tank 300 and the hot sale of the Great Wall Gun, which mainly focuses on off-road, major automobile brands have set their sights on the off-road market and also led to the listing of a new batch of models.
Before the tank brand independence, tank 300, tank 500 has become a frequent visitor to the hot search list. Now that by-one destroyer 05 has joined the "group chat", I believe that in the next period of time, many new models will be named in this direction. It is said that the naming of such models is deeply loved by "straight men", just like the ancient general mount, and the more domineering the name, the more imposing it is.
Cute pets are coming, and the female driver can't stand it!
If I remember correctly, it is Great Wall Motors that has set off the trend of naming cute pet models. Whether it is the black cat, white cat, good cat, ballet cat, lightning cat under the Great Wall Euler brand, or the big dog, red rabbit and god beast under the Haval brand, the naming of these models is very suitable for the current "cute pet" trend, so it has attracted the attention of the majority of consumers at the stage of announcing the name of the new car.
Euler and Haval successfully spread the concept of "car = pet", and the brand hopes to transfer the love of pets to the car, so that consumers who like cats, cats and dogs can pay more attention to the brand. In addition, in a number of model names, cat, dog combination is indeed different enough, coupled with the positioning of the model to fit the car name, or cute cat, or fierce but cute big dog, no wonder to create a hot enough topic.
After the Great Wall opened a new idea of model naming, BYD also followed suit, creating a "ocean kingdom". At the 2021 Chengdu Auto Show, BYD Dolphin turned out to be a new trend, and the bionic elements were integrated into the interior and exterior design of the model, plus the fresh model naming, which set off a new trend. However, there are also negative examples, Chery New Energy launched two pure electric models of large ants and small ants, although the time of listing was earlier, but the cuteness of ants is more difficult to perceive than other animals (personal views, independent of the platform), so it has not aroused strong resonance among consumers in recent years.
Therefore, when conceiving the name of the car, the car brand should also take into account the image and cuteness of the animal, and try to choose the animal with a more consistent public aesthetic, so as to maximize the love of potential users in the communication stage. For example, the previous ice pier, combined with the image design of the "national treasure" panda, has been favored by audiences across the country and even the world. Then again, cats, cats, dogs and dogs have become car names, are chickens, ducks and geese still far away?
English, English + digital combination, science and technology experts are the most favored
A "foreign" car name has always been the basic choice of major brands. Often the name routine is English or a combination of English + numbers, such as Tesla Model 3, Weilai ES8, Xiaopeng P7. It also happens that these brands are representatives of the new forces of car manufacturing, so this model name has been widely recognized by consumers in the technology circle and the financial circle.
In addition to making new brands, in fact, there are also many brands that pursue "foreign" car names among traditional car companies. Taking Changan Automobile as an example, many of its models, CS75 PLUS, CS55, and the newly created high-end sequence UNI series models, all follow the name combination of English or English + numbers. In addition, Haval H6, Haval F7, as well as Trumpchi GS4, Roewe RX5, Hongqi H9 and other models also chose the same route. Perhaps in order to cater to the preferences of the Chinese people, hoping that the "foreign" car name will get rid of some "rustic", or perhaps this naming method is simpler and easier to remember, anyway, in order to leave a good impression on consumers.
The opposite of the "foreign gas" car name is BYD, which adheres to the "national style" and the national tide route in the model name. BYD Tang, BYD Han, BYD Yuan... This model naming method is unique to BYD, and has not been the best in several years, becoming a representative of the national brand.
It can be seen that there is a big breakthrough in the model naming method, which is basically an independent brand. The joint venture brand often has a certain style change when the new energy model is launched, otherwise it still uses the transliteration method and the naming method of inheriting the classic model, such as GAC Toyota's "Landa Three Brothers".
From the words "Yi", "Lang", "Xuan", "Bao", "Jun", "Kai", "Wei" have escaped, and now a new round of model naming has ushered in a new style. It is said that the trend is a circle, who can say that in a few years, it will not re-popularize the naming style of a certain yi and a certain lang? Do you care about the name of the model when you buy a car? Which model naming do you prefer? Tell Brother Rudder in the comments section!