All along, our logo cognition of Buick is three highly different colored shields, and the recognition is still very good. The meaning of the shield in the LOGO is to hope that the quality of the car can be as indestructible as the shield and provide good stability performance. However, from the perspective of domestic market performance, the product quality of the Buick brand has always been in the forefront.
Recently, according to foreign media reports, GM applied for a new Buick logo trademark at the U.S. Patent and Trademark Office. It is expected to be used on new cars in the near future.
Putting the old and new LOGOs together, it can be found that the circle that originally surrounded the three shields was first removed. This design has also been seen in the previous BYD, and the official explanation given by BYD is to break the boundaries, make the brand more open, and narrow the distance between the car company and the customer.
Buick also canceled the circle that originally surrounded it, and the intention was probably similar to THATD. Secondly, the three shields that were originally closely connected were separated and separated from each other, and the stepped design was also canceled, and the three shields were flush in one line. The line that was originally cut in the center of the shield has also become a curved design, and a black quadrangle element has been added to the top, making the overall visual effect more three-dimensional.
As for whether the original "red, silver and blue" color of the three shields will appear on the new LOGO, there are also different opinions. The specific results still need to be directly released and explained by the official.
As car companies begin to transform to electric vehicles, brands have invariably changed the logo, and most of the ideas for replacement are flattened, which looks more concise, after all, the aesthetic needs of consumers today stay here.
Regarding Buick's new car logo, many netizens have said that it is not as good as before, and it is not as recognizable as before. This is also understandable, after all, the old LOGO has been watched for so many years, it has been very familiar, with a little preconceived notions, watching more will be used to.
Car companies will take the initiative to adjust their own car logos every once in a while, from small repairs like Buick to direct re-drying like Kia. In fact, the fundamental purpose is to refresh consumers' impression and aesthetics of the brand. However, some car companies still have poor sales due to car logo problems.
The most well-known is undoubtedly Chevrolet, the brand's LOGO is like a "cross", some people say that it is like a hospital logo, in short, for the well-intentioned Chinese, such a design is indeed contrary to our traditional thinking, so even if Chevrolet's products are very cost-effective, terminal discounts are also very large, but the sales in The country are always average.
In addition, the Acura brand, as a honda high-end brand, originally thought it would be sought after by the market like Lexus, but this is not the case, Acura's sales after entering China have been relatively sluggish, and there has not been much improvement after domestic production. Not long ago, there were also media reports that it would withdraw from the Chinese market in June this year.
In addition to the small choice of products, there is also the fact that Acura's LOGO is too close to Chang'an, and the steering wheel can be rotated 180 ° to become Chang'an, which has also led many friends to ridicule Acura as "Acura King". However, the reality is not just a joke, after all, friends who are willing to spend more than 300,000 yuan to buy a car still have a pursuit of the brand, if you buy an Acura back and are mistaken for Chang'an, then don't mention how uncomfortable it is. Not to mention that BBA can be bought at this price, so many consumers will choose the latter.
summary
An excellent LOGO can make people impressive, but also can convey the brand concept to the market, so the manufacturer has a certain degree of study for the design of the LOGO.